Advances in mobile technologies have increased mobile internet use and provided new opportunities for retailers. However, despite promising growth, mobile commerce still only represents a small proportion of the world’s total e-commerce market.

This week’s Goodman Luncheon Speaker Series will feature Abdul Ashraf, Assistant Professor of Marketing at the Goodman School of Business, as he shares his research on comparing customers’ value perceptions, trust and m-commerce use across six countries to provide insights to mobile retailers operating internationally. Ashraf is the latest recipient of the Goodman’s Emerging Scholar of the Year award for his recent research contributions.

Ashraf will present his co-authored paper “Differential effects of customers’ regulatory fit on trust, perceived value and m-commerce use among developing and developed countries” on Friday, Nov. 30. The talk will run from 12:30 to 2 p.m. in Goodman School of Business Room 310. Goodman faculty, staff and graduate students are invited to attend. The speaker series provides an informal opportunity to listen to and discuss recent advances in research, teaching and practices with business colleagues.

Brock community members interested in attending the talk can email Jennifer Brisson at jbrisson@brocku.ca to reserve a seat.