SPMA alumnus scores director role with Carolina Hurricanes

It’s through experience and commitment to the National Hockey League’s Carolina Hurricanes that Brock alumnus Darren Yorke (BSM ’08) has earned his promotion to Director of Player Personnel for the franchise, effective July 10.

In his ninth season with the Hurricanes, and now his first as Director of Player Personnel, Yorke will be involved in all player personnel decisions, oversee amateur scouting and report directly to the general manager. Also announced the same day was Eric Tulsky’s promotion to Vice-President of Hockey Management and Strategy.

“Darren and Eric have earned these promotions through hard work and dedication to the Hurricanes,” said Don Waddell, President and General Manager of the Hurricanes. “Their knowledge and expertise in their respective areas are assets to this organization.”

A native of Milton, Ont., Yorke first joined the organization as a video scout one year after graduating with honours from Brock’s highly regarded Sport Management program. Brock is currently the only university in Canada granting a specialized Bachelor of Sport Management (BSM) degree, where a comprehensive curriculum expands students’ understanding of the multi-faceted sport industry and ensures they have the opportunity to apply what they learn in the classroom in practical ways.

There are countless success stories among SPMA’s more than 1,000 alumni, including several grads in high-profile roles. They include:

  • Kyle Dubas (BSM ’07), General Manager, Toronto Maple Leafs
  • Corey Wray (BSM ’07), Assistant General Manager of the Toronto FC
  • Andrew Tinnish (BRLS ’99, BSM ’01), Assistant General Manager, Toronto Blue Jays

Prior to his new role, Yorke most recently served as the Hurricane’s Manager of Scouting, assisting the management team with professional and amateur player evaluations, approving scouting schedules and leading the annual scouting meetings.

Before starting his career with the Hurricanes, Yorke interned and worked for the Buffalo Sabres for two seasons and spent a year with the Canadian sports network TSN.

To learn more about Brock’s specialized Bachelor of Sport Management degree, visit the program’s website.


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