Goodman lecture explores international advertising

The next instalment of the Goodman School of Business Luncheon Speaker Series will focus on international advertising.

Brock Marketing, International Business and Strategy Associate Professor Kai-Yu Wang will present his research during a talk on Friday, Nov. 17.

He will discuss his paper, “Local or Global Image? The Role of Consumers’ Local-Global Identity in Code-Switched Advertising Effectiveness among Monolinguals,” which was published in the Journal of Advertising last year.

Wang’s research examines how effective ‘code-switched advertising’ — or ads containing two or more languages — is on people who speak and understand only one language.

Now in its 12th year, Goodman’s Luncheon Speaker Series provides an informal and engaging opportunity to listen and discuss recent advances in research, teaching and practices with colleagues internationally.

The event is being held in Sankey Chamber from 12:30 to 2 p.m. Space is limited.

Goodman faculty, staff and graduate students are invited to attend. Brock community members wishing to attend can email Jennifer Brisson at by Friday, Nov. 10 to reserve a seat.

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