This week’s Conversations with Goodman podcast features Luciano Lapa, a student in Goodman’s Master of Science in Management program who recently presented his research at an international conference.
Lapa just returned from California, where he shared his research paper on consumer behaviour in mobile commerce at the Academy of Marketing Science conference — an opportunity he says is notable for an MSc student.
“It was a little overwhelming because you do so much research and you have all the names that you’re familiar with in your citations and then you put faces to those names,” he said.
Lapa’s research, supervised by Professor Narongsak (Tek) Thongpapanl, looks at what motivates people across international markets to use mobile devices to purchase products or services.
Lapa came to the Goodman School of Business from Brazil last year to pursue his dream of a career in academia.
This podcast is the latest in the Conversations with Goodman series, which is produced by the Goodman Marketing, Communications and Alumni Relations team and features guests from the Goodman community.