Monster Pitch finalist: HOMESHARP

This is the final in a series of four stories featuring the finalists of Monster Pitch, the annual student business competition hosted by the Goodman School of Business student club Brock Innovation Group. This year’s competition will be held at the FirstOntario Performing Arts Centre Monday, April 3.

Dalton Steele is looking to give his business maximum exposure.

The fourth-year business student developed HOMESHARP, a professional photo editing service for realtors, from his passion for entrepreneurship and knowledge of real estate.

The mobile app is being crafted in tandem with Steele’s other business venture, Huvr Media, a marketing agency for luxury real estate in southern Ontario that now serves more than a dozen regular clients.

HOMESHARP, focused on servicing real estate agents selling low- to mid-range homes, will complement Huvr Media’s business model by giving realtors an affordable way to produce professional photos.

Agents will be able to take property photos on their iPhone using a recommended external lens and upload them to the app to photo editors working behind the scenes.

“With all of that combined, we’re able to get excellent results out of the iPhone sensor and provide a lot of value to real estate agents for a much cheaper cost per listing,” Steele said.

Best described as a serial entrepreneur, Steele has worked on multiple business ideas since starting at Brock.

With a goal to pursue entrepreneurship as a career, the Niagara native was drawn to BioLinc, the University’s business incubator run by the Goodman School of Business, in his second year.

“Everyone in my family is a little bit entrepreneurial and I’ve always had those tendencies, so it was a natural fit for me at BioLinc,” he said.

After working as a BioLinc ambassador during his first co-op work term, participating in the Kick-Starting Entrepreneurship program and competing at last year’s Monster Pitch competition, Steele has developed a strong support network of like-minded young entrepreneurs.

Now working full-time on his business on an entrepreneurial co-op work term, Steele is looking forward to returning to the Monster Pitch stage next week.

“I’m really excited to share my business and get feedback from the judges because the feedback I got last year was so valuable,” he said. “I’m really excited to hear the other pitches, too.”

Already a sold out event, Monster Pitch is taking place Monday, April 3 at the FirstOntario Performing Arts Centre. Steele is one of four shortlisted student entrepreneurs who will pitch their business ideas before a panel of judges for a chance to win a funding and startup services package worth $15,000.

Monster Pitch is hosted by the Brock Innovation Group in partnership with the Goodman School of Business and BioLinc and is sponsored by Spark Power Corp.

Last year’s judging panel is returning and includes: Jim Treliving, one of five judges on CBC’s Dragons’ Den and chairman and owner of Boston Pizza International Inc.; Bruce Croxon, co-host of BNN’s The Disruptors and CEO of Round 13; Deborah Rosati, corporate director and co-founder of Women Get On Board; and Jason Sparaga, co-founder and co-CEO of Spark Power Corp. and founder of Spara Capital Partners.

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