Antonia Mantonakis, assistant professor of Marketing, was quoted in the CTV News story “Recession-battered consumers play it safe” on May 3. Retailers can gain an edge by going back to the future with old-fashioned friendly service, she said. “Sometimes it’s just a feeling of emotional connection with a brand or store.”
Media Talk: Recession-battered consumers play it safe
Read more stories in: Brock Media Clips
Business
