Media Talk: BP oil spill poses PR dilemma for non-profits

Paul Dunn, associate professor of Accounting, was quoted in the May 19 article “BP oil spill poses PR dilemma for non-profits” in the Los Angeles Times. In the article, about the opening of a British Petroleum-sponsored aquarium after a major oil spill, Dunn comments on how institutions handle projects sponsored by corporations that have hit public relations rough spots. How they handle it, Dunn said, depends on whether the donor’s scandalous acts are directly at odds with the recipient’s mission. Dunn authored the 2008 study “Strategic Responses by a Non-profit When a Donor Becomes Tainted.”

Oil spill could pose dilemma for non-profit recipients of BP’s donation — latimes.com


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