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Posted by Samantha on Mar 29th, 2010 and filed under Business. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Antonia Mantonakis, Norbert Schwarz, Amanda Wudarzewski, and Carolyn Yoon presented “How the Numbers in your Rating Scale influence Taste Perception and Willingness to Pay” at the Society for Consumer Psychology Conference in Tampa, Fla. in February.

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