Marketing Basics
Introduction to basics of marketing.
Lectures, 3 hours per week.
Restriction: not open to BBA, BAcc, BBE and combined Business majors. Open to CSBC majors until date specified in BIRT guide.
Prerequisite: MGMT 1P92.
Note: designed for non-BBA students.
Completion of this course will replace previous assigned grade in MKTG 2P91.
General Marketing Management
Exploring the marketing management process.
Lectures, 3 hours per week.
Restriction: not open to BBA, BAcc, BBE and combined Business majors. Open to CSBC majors until date specified in BIRT guide.
Prerequisite: MKTG 2P51.
Note: designed for non-BBA students.
Completion of this course will replace previous assigned grade in MKTG 2P91 and 3P24.
Introduction to Marketing
The characteristics of the marketing function in Canada, basic marketing concepts and the marketing function in organizations.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA, BAcc, BBE, BCB and combined Business majors. In Fall Term open to BAcc and BBA Co-op majors until date specified in BIRT guide.
Prerequisite: ACTG 1P91 and MGMT 1P96, or ACTG 1P12 or permission of the instructor.
Completion of this course will replace previous assigned grade in MKTG 2P51, 2P52 and 3P22.
Marketing Management
Marketing concepts in decision-making and the role of the marketing manager.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA, BAcc, BBE, BCB and combined Business majors. In Winter Term open to BBA Co-op majors until date specified in BIRT guide.
Prerequisite: MKTG 2P91.
Completion of this course will replace previous assigned grade in MKTG 2P52.
Marketing Research
Market research as a managerial tool including scientific method, research and questionnaire design, experimentation, sample selection, data collection and research procedure.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the marketing concentration, until date specified in BIRT guide. After that date open to BBA, BAcc, BBE, BCB, CSBC and combined Business majors. Students must have a minimum of 10.0 overall credits.
Prerequisite: MKTG 3P24 or MKTG 2P52 and COMM 3P65.
Note: a fieldwork assignment will be required. Enrolment limited to 40 students per section.
Completion of this course will replace previous assigned grade in MKTG 4P22.
Research Topic
Directed intensive study and research under the supervision of a faculty member in an area in which the student has shown particular competence.
Restriction: open to BBA, BBE and combined Business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising faculty member.
Note: to be chosen in consultation with the supervising faculty member.
Marketing Communications
Management problems in the formulation, implementation and evaluation of programs in the areas of advertising, selling and promotional activities.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the marketing concentration, until date specified in BIRT guide. After that date open to BBA, BAcc, BBE, CSBC, BCB and combined Business majors. Students must have a minimum of 12.5 overall credits.
Prerequisite: MKTG 3P24 or MKTG 2P52 and COMM 3P65.
Note: enrolment limited to 40 students per section.
Marketing Strategy
Development and execution of marketing strategies. Topics include analysis of industry, customer, market and competitive environments, sources of competitive advantage and methods of allocating resources to new and established products. The strategic role of market evolution and cost dynamics.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the marketing concentration, until date specified in BIRT guide. After that date open to BBA, BAcc, BBE, CSBC, BCB and combined Business majors. Students must have a minimum of 12.5 overall credits.
Prerequisite: MKTG 3P24.
Note: enrolment limited to 40 students per section.
Sales Management
Management of the sales force and the role of the sales function in marketing strategy. Topics include the interface between sales strategy and marketing strategy; duties of the sales manager with respect to sales force selection, training, compensation and evaluation; time and territory management; sales forecasting; the impact of new technology on the sales management function; career paths in sales management.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the marketing concentration, until date specified in BIRT guide. After that date open to BBA, BAcc, BBE, CSBC, BCB and combined Business majors. Students must have a minimum of 12.5 overall credits.
Prerequisite: MKTG 3P24.
Note: enrolment limited to 40 students per section.
Retail Management
Managerial role and its effect on retailing decisions. Institutional structure of retailing and its past and probable future patterns. Marketing strategies and interrelationships among suppliers, customers and members of the distribution channels.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the marketing concentration, until date specified in BIRT guide. After that date open to BBA, BAcc, BBE , BCB, CSBC and combined Business majors. Students must have a minimum of 12.5 overall credits.
Prerequisite: MKTG 3P24.
Note: enrolment limited to 40 students per section.
Business to Business Marketing
Application of marketing principles to business products and services to other companies, government bodies and institutions. Unique aspects of business marketing including the shifting of power in buyer-seller relationships, shortness of distribution channels emphasizing personal selling. Types of business customers and increasingly important role of B2B commerce in the business marketplace.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the marketing concentration, until date specified in BIRT guide. After that date open to BBA, BAcc, BBE, BCB, CSBC and combined Business majors. Students must have a minimum of 12.5 overall credits.
Prerequisite: MKTG 3P24.
Note: enrolment limited to 40 students per section.
Consumer Behaviour
The application of behavioural science concepts to marketing; the interactions of consumers, sellers, public policy makers and researchers.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the marketing concentration, until date specified in BIRT guide. After that date open to BBA, BAcc, BBE, BCB, CSBC and combined Business majors. Students must have a minimum of 12.5 overall credits.
Prerequisites: MKTG 3P24 or MKTG 2P52 and COMM 3P65.
Note: enrolment limited to 40 students per section.
International Marketing
Marketing concept and individual components of the marketing mix in the context of the international environment; the differences between international and domestic marketing and how they affect the planning, organization and control of marketing programs.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the marketing concentration, until date specified in BIRT guide. After that date open to BBA, BAcc, BBE, BCB, CSBC and combined Business majors. Students must have a minimum of 12.5 overall credits.
Prerequisite: MKTG 3P24.
Note: enrolment limited to 40 students per section.
Marketing Financial Services
Application of marketing principles to financial services.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the marketing concentration, until date specified in BIRT guide. After that date open to BBA, BAcc, BBE, BCB, CSBC and combined business majors. Students must have a minimum of 12.5 overall credits.
Prerequisites: MKTG 3P24 or MKTG 2P52 and COMM 3P65 or permission of the instructor.
Note: site visits to Canadian and US financial institutions. Enrolment limited to 40 students per section.
Research Topic
Directed intensive study or research under the supervision of a faculty member in an area in which the student has shown particular competence.
Restriction: open to BBA, BBE and combined Business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising faculty member.
Note: to be chosen in consultation with the supervising faculty member.
Topics in Marketing
Courses in specialized areas within the discipline.
Restriction: open to BBA, BAcc, BBE and combined Business majors until date specified in BIRT guide. Students must have a minimum of 13.5 overall credits.
2003-2004: Wine Marketing
(also offered as OEVI 4V92)
Understanding the wine consumer, segmentation, positioning, marketing mix, marketing research, marketing strategy, domestic and international wine marketing issues.
Lectures, case discussion, 3 hours per week.
Restriction: open to OEVI majors and OEVI certificate students or permission of the instructor.
2003-2004: Internet Marketing
New marketing as enhanced, enabled, and challenged by rapidly-evolving electronic and interactive media and communications methods. Opportunities provided by the Internet; exposure to the Internet marketing sector. Topics include Personalization, Permission Marketing, Traffic Building, Brand Development and Web Measurement.
Lectures, class discussion, 3 hours per week.
Restriction: open to BBA students approved to the marketing concentration until date specified in BIRT guide. After that date open to BBA, BAcc, BBE, CSBC, BCB and combined Business majors. Students must have a minimum of 12.5 overall credits.
Prerequisite: MKTG 3P24.
Note: enrolment limited to 40 students per section.
2003-2004: New Product Development
Examination of process through which new products are designed, developed and commercialized. Integration of different functions including design, marketing, packaging and finance in the development of a successful new product.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the marketing concentration until date specified in BIRT guide. After that date, open to BBA, BAcc, BBE, BCB, CSBC and combined Business majors. Students must have a minimum of 12.5 overall credits.
Prerequisite: MKTG 3P24 or permission of the instructor.
Note: enrolment limited to 40 students.
2003-2004: Services Marketing
Nature and characteristics of services, their marketing and service quality.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the marketing concentration until date specified in BIRT guide. After that date, open to BBA, BAcc, BBE, BCB, CSBC and combined Business majors. Students must have a minimum of 12.5 overall credits.
Prerequisite: MKTG 3P24 or MKTG 2P52 and COMM 3P65, or permission of the instructor.
Note: enrolment limited to 40 students.
2003-2004: Pricing
Price strategies and interaction of price with other marketing mix variables. Normative management practice and underlying conceptual theories and models involved in pricing decisions. Topics include customer-driven pricing, relevant costs, price sensitivity, managing competitive information, negotiated prices, segmented pricing, pricing psychology, ethics and price law.
Lectures, 3 hours per week.
Restriction: Students must have a minimum of 12.5 overall credits.
Prerequisite: MKTG 3P24, 3P96 or permission of the instructor.
Note: enrolment limited to 40 students per section.