Chair Carmen W. Cullen Professors Barbara J. Austin, A. Tansu Barker, Sheng Deng, W. D. Kenneth Kernaghan, Martin I. Kusy, William W. Liddell, Kenneth E. Loucks, Carol Sales Associate Professors Danny Cho, Carman W. Cullen, Eugene Kaciak, Eli Levanoni, E. Sharon Mason, Teresa V. Menzies, H. Brian W. Metcalfe, Thomas M. Mulligan, Howard W. Prout, Sanjay Putrevu, Ronald H. Rotenberg, Kojo Saffu, Mark J. Thomas, J. David Whitehead, Peter Yannopoulos Assistant Professors Kenneth Klassen, John Walker, Deborah Zinni Lecturers M. Sharon Broderick, Jacqueline Glenney, David Hunter, Frances Tuer, William Thurber Director, Co-operative Programs Cindy Dunne |
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Administrative Assistant Jila Boal 905-688-5550, extension 3944 Taro Hall 336 The Department of Management, Marketing and Human Resources offers a four-year, 20 credit program in Business Administration. A five credit Minor in Business is open to Brock students pursuing degrees in other Faculties. Bachelor of Business Administration The program in Business Administration is designed for students pursuing careers in business and government. The program is professionally oriented and combines studies in the Business disciplines with studies in the Social Sciences, Humanities and Mathematics and Science. The curriculum in Business Administration is offered as a four-year 20-credit program and on a Co-operative work/study basis. On successful completion of the program, the degree of BBA (Honours) or BBA is awarded. The requirement for graduation with a BBA (Honours) is a minimum 70 percent major average and a minimum 60 percent non-major average. The requirement for graduation with a BBA is a minimum 60 percent major average and a minimum 60 percent overall average. Only those students, admitted to a concentration, who graduate with a BBA (Honours) will have their concentration recognized on their diploma and official transcript. All BBA students are required to take a number of core courses. At the end of year 2 students may apply for admission to one of the areas of concentration. The requirements for admission are described under each area of concentration below. No student may take more than two of ACTG 4V90-4V99, ENTR 4V90-4V99, FNCE 4V90-4V99, MGMT 4V90-4V99, MKTG 4V90-4V99, OBHR 4V90-4V99. Please consult the Chair for details. Business Administration Co-operative (Co-op) The BBA Co-op program is a limited enrolment program combining academic and work terms over a four and one-half year period. Students spend two years in an academic setting studying the functional areas of business as well as the Canadian and global business environments prior to the first work term. The exposure to courses in the core areas of business provides the necessary academic background for the work experience. In addition to the current fees for courses in academic study terms, Co-op students are assessed an annual administrative fee (see the Schedule of Fees). The BBA Co-op program designation will be awarded to those students who have honours standing and who have successfully completed a minimum of twelve months of Co-op work experience. |
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BBA The eligibility of each student to continue in the Bachelor of Business Administration program will be reviewed following completion of the Fall/Winter Session. Eligibility to continue is based on a minimum 60 percent major average and a minimum 60 percent overall average. BBA Co-op Eligibility to continue is based on the student's major average and non-major average.
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Students who have successfully completed year 1 and 2 required BBA courses may apply to the appropriate Department for admission to an area of concentration provided they meet the specific requirements of the concentration as outlined below. The deadline for concentration admission applications is June 15th. |
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See Accounting and Finance for a listing of course requirements. |
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To concentrate in Entrepreneurship, students must have a minimum 70 percent overall average in all year 1 and 2 required BBA courses. Year 1
Year 2
Year 3
Year 4
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See Accounting and Finance for a listing of course requirements. |
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To concentrate in General Management, students must have a minimum 70 percent overall average in all year 1 and year 2 required BBA courses and a minimum 70 percent average in FNCE 2P91, MKTG 2P91, OBHR 2P91 and OPER 2P91. Year 1
Year 2
Year 3
Year 4
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To concentrate in Human Resource Management, students must have a minimum 70 percent overall average in all year 1 and 2 required BBA courses and a minimum grade of 70 percent in OBHR 2P91. Year 1
Year 2
Year 3
Year 4
Note: The following courses are recognized by the Human Resources Professionals Association of Ontario (HRPAO) as education requirements towards the Certified Human Resource Professional (CHRP) designation: ACTG 1P91, 2P12, OBHR 2P91, 3P42, 3P97, 4P63, 4P66, 4P67, 4P69, 4P96, 4V98. |
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To concentrate in International Business, students must have a minimum 70 percent overall average in all year 1 and 2 required BBA courses. Year 1
Year 2
Year 3
Year 4
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To concentrate in Marketing, students must have a minimum 70 percent overall average in all year 1 and 2 required BBA courses and a minimum grade of 70 percent in MKTG 2P91. Year 1
Year 2
Year 3
Year 4
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To concentrate in Public Administration, students must have a minimum 70 percent overall average in all year 1 and 2 required BBA courses. Year 1
Year 2
Year 3
Year 4
Students not in an area of concentration will complete the BBA program as follows: Year 1
Year 2
Year 3
Year 4
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See the Accounting and Finance entry for a listing of program requirements. Concentration in Entrepreneurship Co-op (Honours only) Year 1
Year 2
Year 3 Fall Term:
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Spring/Summer Sessions:
Year 4 Fall Term:
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See Accounting and Finance for listing of program requirements. |
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Year 2
Year 3 Fall Term:
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Concentration in Human Resource Management Co-op (Honours only) |
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Concentration in International Business Co-op (Honours only) |
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Year 1
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Year 3 Fall Term:
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Year 3 Fall Term:
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Year 3 Winter Term, Years 4 and 5 Fall Term:
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See Accounting and Finance for listing of program requirements. |
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Students in other disciplines can obtain a minor in business within their degree program by completing the following courses with a minimum 60 percent overall average:
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Applicants who have graduated from the Seneca College three-year Accounting and Finance Program with a minimum 3.5 grade point average will be granted eight transfer credits. To complete the Bachelor of General and Applied Studies at Brock, students must complete the following courses:
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Combined Honours programs leading to a Bachelor of Arts (Honours) degree are available in Business and Economics and Business and Political Science. Business and Economics See the Economics entry for a listing of course requirements. Business and Great Books/Liberal Studies See the Great Books/Liberal Studies entry for a listing of course requirements. Business and Political Science See the Political Science entry for a listing of course requirements. Also reference Computing and Business, Business Economics, and Communi-cations Studies. |
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Note that not all courses are offered in every session. Refer to the applicable term timetable for details. |
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Students must check to ensure that prerequisites are met. Students may be deregistered, at the request of the instructor, from any course for which prerequisites and/or restrictions have not been met. CO-OP COURSES Work Placement I First co-op work placement (4 months) with an approved employer. Restriction: open to BBA Co-op students. Work Placement II Second co-op work placement (4 months) with an approved employer. Restriction: open to BBA Co-op students. Work Placement III Third co-op work placement (4 months) with an approved employer. Restriction: open to BBA Co-op students. Co-op Training and Development Framework for the development of learning objectives by students for individual work terms. Includes orientation to the Co-op experience goal setting, résumé preparation, interview skills preparation. Lectures, presentation, site visits, 3 hours per week. Restriction: open to BBA Co-op students ENTREPRENEURIAL STUDIES Introduction to Entrepreneurship Entrepreneurs and the new venture creation process: attributes of entrepreneurs and the processes involved in successfully launching new enterprises. Lectures, discussion, 3 hours per week. Restriction: minimum 3.0 overall credits. Not open to BBA and BAcc majors. Completion of this course will replace previous assigned grade in ENTR 3P45. Entrepreneurial Management Theories of entrepreneurship and intrapreneurship, entrepreneurial attributes, new venture creation processes, business plan preparation. Lectures, discussion, 3 hours per week. Restriction: open to BBA and BAcc majors. Prerequisites: FNCE 2P91, MKTG 2P91, OBHR 2P91 and OPER 2P91. Completion of this course will replace previous assigned grade in ENTR 2P51. Creativity and the Entrepreneur Exploration of creative and personal entrepreneurial abilities. Topics include sources of ideas and their transformation into commercial opportunities, environmental scanning, trend identification and futurism. Lectures, discussion, 3 hours per week. Prerequisite: ENTR 2P51, 3P45 or permission of the instructor. New Venture Management Development of management concepts and techniques relevant to new and growing enterprises. Adaptations of management techniques due to limitations of management time and resources in early stage companies and changes to management approaches as companies grow. Lectures, discussion, 3 hours per week. Prerequisites: ENTR 3P92 and ACTG 1P91 or permission of the instructor. Note: enrolment limited to 40 students per section. Intrapreneurship Management of innovation and entrepreneurship in midsized and larger organizations. The role of leadership in developing and maintaining innovation and entrepreneurship and the mechanisms for stimulating organizational growth and entrepreneurial culture. How organizations respond to innovation. Lectures, discussion, 3 hours per week. Restriction: open to BBA, BAcc, BBE, BCB and combined Business majors with a minimum of 9.0 overall credits. Prerequisite: ENTR 2P51, 3P45 or permission of the instructor. Note: enrolment limited to 40 students per section. Topics in Entrepreneurship I Courses in specialized areas within the discipline. Research Topic Directed intensive study and research under the supervision of a faculty member in an area in which the student has shown particular competence. Restriction: open to BBA, BBE and combined Business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising faculty member. Note: to be chosen in consultation with the supervising faculty member. Planning for New Venture Creation Strategies to identify and assess appropriate forms for commercial development of new ventures. Strategic and operational planning relevant to the creation of an entrepreneurial firm. Preparation of a formal business plan. Lectures, case discussion, presentations, 3 hours per week. Prerequisite: ENTR 2P51 and 3P52, or ENTR 3P45 or permission of the instructor. Note: enrolment limited to 40 students per section. Completion of this course will replace previous assigned grade in ENTR 3P91 and 3P92. Managing High Growth Organizations Techniques for managing organizations during high rates of growth emphasizing stages beyond startup. Role of the team leader, external relations, human resources selection and development, financial resources, facilities and communications. Lectures, case discussion, 3 hours per week. Prerequisites: ENTR 2P51 or 3P45; OBHR 3P42 or permission of the instructor. Note: enrolment limited to 40 students per section. Research Topic Directed study or research under the supervision of a faculty member in an area in which the student has shown particular competence. Restriction: open to BBA, BBE and combined Business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising faculty member. Note: to be chosen in consultation with the supervising faculty member. Topics in Entrepreneurship II Courses in specialized areas within the discipline. 2003-2004: International Dimensions of Entrepreneurship Strategies to recognize global opportunities and to use global networks for resources, design and distribution of goods and services for customers in other parts of the world. Lectures, case discussion, presentations, 3 hours per week. Prerequisites: ENTR 2P51 or 3P45; ENTR 4P10 (3P91 or 3P92) or permission of the instructor. Note: enrolment limited to 40 students per section. INFORMATION TECHNOLOGY INFORMATION SYSTEMS Management of Information Systems General information systems concepts. The use and management of information systems and information technology in business organizations including the web, Internet, intranet, extranet and e-commerce. The application and evaluation of control and security measures in information system resources. Lectures, lab, 3 hours per week. Restriction: open to BBA and BAcc until date specified in BIRT guide. In Fall term open to students admitted to BBA and BAcc Co-op until date specified in BIRT guide. After that date open to BBA and BAcc students. Management Information Technology Information systems in business organizations. The analysis, design, implementation and maintenance of information systems to increase quality, acceptance and productivity within the organization and to improve customer service. Lectures, lab, 3 hours per week. Restriction: open to BBA students. Prerequisite: ITIS 1P97. Note: enrolment limited to 40 students per section. Completion of this course will replace previous assigned grade in ACTG 3P22 and MGMT 4P12. MANAGEMENT Business and its Environment Multidimensional approach to business scenarios emphasizing political, economic, social, technological, legal and ethical issues for business decision making. Seminars emphasize problem solving, case analysis and time management. Lectures, seminar, 3 hours per week. Restriction: not open to BBA, BAcc and combined Business majors. Completion of this course will replace previous assigned grade in MGMT 1P93 and 1P96. Understanding Business Basic business decision-making areas including accounting, entrepreneurship, finance, human resources, international business, marketing and operations. Analyse business problems by using cases, within the constraints of functional areas. Operationalizing integrative concepts such as teamwork, whole employee, productivity, competition and quality. Lectures, seminar, 3 hours per week. Restriction: not open to BBA, BAcc and combined Business majors. Prerequisite: MGMT 1P91 or permission of instructor. Completion of this course will replace previous assigned grade in MGMT 1P93 and 1P96. Introduction to Business in Canada Issues relating to managing businesses in Canada. The definition and interaction of the core functional areas of business, the legal environment and ethical issues. Lectures, seminar, 3 hours per week. Restriction: open to BBA, BAcc, BCB and combined Business majors. Completion of this course will replace previous assigned grade in MGMT 1P91 and 1P92. Business Analysis and Reporting Skill-based introduction to business problem solving. Structured case study analysis and direct interaction with business people for developing critical thinking, teamwork, professionalism, report writing and business presentations. Lectures, seminar, 3 hours per week. Restriction: open to BAcc, BBA, BCB and combined Business majors. Business Ethics (also offered as PHIL 2P82) Evaluation of the contribution of business practices, institutions and actions to the general human good. Topics include false or misleading advertising, product safety, monopolistic price schemes, effects of pollution, discriminatory hiring policies, the role of shareholders, management, government and the public in determining corporate policy and economic justice. Lectures, seminar, 3 hours per week. Restriction: not open to BAcc and BBA majors. Completion of this course will replace previous assigned grade in MGMT 3P82. Business Strategy I: Concepts and Theory Competitive strategy formulation based on industry analysis, internal integration and external differentiation. Lectures, case discussion, 3 hours per week. Restriction: open to BBA and combined Business majors with a minimum of 10.0 overall credits. Prerequisites: FNCE 2P91, MKTG 2P91, OBHR 2P91 and OPER 2P91 (MGMT 3P30) or permission of the instructor. Note: enrolment limited to 40 students per section. Completion of this course will replace previous assigned grade in MGMT 3P81, 4P87 and 4F89. Strategic Management Identification, development and implementation of organizational strategy. Seminar, case discussion, 3 hours per week. Restriction: not open to BBA, BAcc or combined Business majors. Prerequisite: one credit from FNCE 2P51, MKTG 2P51, OBHR 2P51, OPER 2P51. Completion of this course will replace previous assigned grade in MGMT 4F87 and 4P89. Ethics in Business Philosophical ideas and ethical issues pertaining to business behaviour, business organizations and economic systems. Topics may include basic concepts of ethics; the social purpose of business; rights and responsibilities of employees and employers; product and workplace safety; the roles of shareholders and shareholder environment issues; the morality of capitalism and other systems; cases in marketing, finance, operations, employee relations and international business. Lectures, seminar, 3 hours per week. Restriction: open to BAcc and BBA students. Completion of this course will replace previous assigned grade in MGMT (PHIL) 2P82. International Business Global business environment; development, implementation and evaluation of international business strategies; international opportunities and constraints facing Canadian businesses. Lectures, case discussion, 3 hours per week. Restriction: students must have a minimum of 8.5 overall credits. Prerequisites: ACTG 1P12 or 2P12; MGMT 1P93 and 1P96 or permission of the instructor. Note: enrolment limited to 40 students per section. Topics in Management I Courses in specialized areas within the discipline. Research Topic Directed intensive study and research under the supervision of a faculty member in an area in which the student has shown particular competence. Restriction: open to BBA, BBE, BCB and combined Business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising faculty member. Note: to be chosen in consultation with the supervising faculty member. Business Strategy II: Analysis and Implementation The development of coherent strategies and implementation plans based on competitive analysis. Lectures, case discussion, 3 hours per week. Restriction: open to BBA and combined Business majors with a minimum of 14.0 overall credits. In Spring Session open to BBA and combined Business majors with a minimum of 19.0 overall credits. Prerequisites: FNCE 3P93, MKTG 3P24, OBHR 3P42, MGMT 3P80 and 3P98 or permission of the instructor. Note: enrolment limited to 40 students per section. Completion of this course will replace previous assigned grade in MGMT 3P81, 4F87 and 4P89. Global Quality Management The role of quality in global business strategies. Topics include ISO 9000, quality improvement methods, writings of Deming, Juran and Crosby and quality techniques practised by countries such as Germany and Japan. Lectures, case discussion, 3 hours per week. Restriction: students must have a minimum of 12.5 overall credits. Prerequisites: MKTG 3P24 and OBHR 3P42. Note: enrolment limited to 40 students per section. Business Strategy for Accounting Majors Industry analysis and competitive strategy emphasizing integration of functional area strategies and positioning with regard to market opportunities. Lectures, case discussion, 3 hours per week. Restriction: open to BAcc majors with a minimum of 12.5 overall credits. Prerequisites: FNCE 3P93, OPER 2P91, MKTG 2P91 and OBHR 2P91 or permission of the instructor. Note: enrolment limited to 40 students per section. Completion of this course will replace previous assigned grade in MGMT 3P81, 3P80, 4F87 and 4P80. Research Topic Directed study or research under the supervision of a faculty member in an area in which the student has shown particular competence. Restriction: open to BBA, BBE and combined Business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising faculty. Note: to be chosen in consultation with the supervising faculty member. Canadian Business History Development of modern Canadian corporations and management practices emphasizing certain industries, companies and entrepreneurs. Analyses of the implications of changing economic, political and social forces on the strategic decisions made by managers. Seminar, 3 hours per week. Note: enrolment limited to 40 students per section. Advanced Topics in Business and Society Selected topics in business ethics/business and society. Topics may include neoclassical economics and the social role of business, environmentalism and the "greening" of business, social issues relating to downsizing, automation and the future of work, corporate philanthropy, employment equity and pay equity as social issues, the relation of business and government as a set of social issues. Seminar, case discussion, student presentations, 3 hours per week. Prerequisite: MGMT 2P82, 3P82 or permission of the instructor. Note: enrolment limited to 40 students per section. Completion of this course will replace previous assigned grade in MGMT 4V97. Family Business Theories, research and current practices relating to family business management. Topics will include the importance of family businesses, the role of the founder and the entrepreneur, intergenerational succession, going outside the family, managing conflict, strategic management of the family business. Lectures, case discussion, 3 hours per week. Restriction: open to BAcc and BBA majors with a minimum of 12.5 credits. Prerequisite: OBHR 2P91 or permission of the instructor. Note: enrolment limited to 40 students per section. Completion of this course will replace previous assigned grade in MGMT 4V98. Topics in Management II A course structured by a faculty member having specialized interest in an area within the discipline. Restriction: open to BBA, BBE, BCB and combined Business majors until date specified in BIRT guide. Students must have a minimum of 13.5 overall credits. 2003-2004: eBusiness Strategy Business models for the web. Business webs: partner networks of producers, service providers, suppliers, infrastructure companies, and customers, all linked via digital channels. mapping, analysis and critique of emerging models. Lectures, seminar, 3 hours per week. Restriction: open to BBA, BAcc, BBE, CSBC, BCB and combined Business majors with a minimum of 12.5 overall credits. Note: enrolment limited to 40 students per section. MARKETING Marketing Basics Introduction to basics of marketing. Lectures, 3 hours per week. Restriction: not open to BBA, BAcc, BBE and combined Business majors. Open to CSBC majors until date specified in BIRT guide. Prerequisite: MGMT 1P92. Note: designed for non-BBA students. Completion of this course will replace previous assigned grade in MKTG 2P91. General Marketing Management Exploring the marketing management process. Lectures, 3 hours per week. Restriction: not open to BBA, BAcc, BBE and combined Business majors. Open to CSBC majors until date specified in BIRT guide. Prerequisite: MKTG 2P51. Note: designed for non-BBA students. Completion of this course will replace previous assigned grade in MKTG 2P91 and 3P24. Introduction to Marketing The characteristics of the marketing function in Canada, basic marketing concepts and the marketing function in organizations. Lectures, case discussion, 3 hours per week. Restriction: open to BBA, BAcc, BBE, BCB and combined Business majors. In Fall Term open to BAcc and BBA Co-op majors until date specified in BIRT guide. Prerequisite: ACTG 1P91 and MGMT 1P96, or ACTG 1P12 or permission of the instructor. Completion of this course will replace previous assigned grade in MKTG 2P51, 2P52 and 3P22. Marketing Management Marketing concepts in decision-making and the role of the marketing manager. Lectures, case discussion, 3 hours per week. Restriction: open to BBA, BAcc, BBE, BCB and combined Business majors. In Winter Term open to BBA Co-op majors until date specified in BIRT guide. Prerequisite: MKTG 2P91. Completion of this course will replace previous assigned grade in MKTG 2P52. Marketing Research Market research as a managerial tool including scientific method, research and questionnaire design, experimentation, sample selection, data collection and research procedure. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the marketing concentration, until date specified in BIRT guide. After that date open to BBA, BAcc, BBE, BCB, CSBC and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite: MKTG 3P24 or MKTG 2P52 and COMM 3P65. Note: a fieldwork assignment will be required. Enrolment limited to 40 students per section. Completion of this course will replace previous assigned grade in MKTG 4P22. Research Topic Directed intensive study and research under the supervision of a faculty member in an area in which the student has shown particular competence. Restriction: open to BBA, BBE and combined Business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising faculty member. Note: to be chosen in consultation with the supervising faculty member. Marketing Communications Management problems in the formulation, implementation and evaluation of programs in the areas of advertising, selling and promotional activities. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the marketing concentration, until date specified in BIRT guide. After that date open to BBA, BAcc, BBE, CSBC, BCB and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: MKTG 3P24 or MKTG 2P52 and COMM 3P65. Note: enrolment limited to 40 students per section. Marketing Strategy Development and execution of marketing strategies. Topics include analysis of industry, customer, market and competitive environments, sources of competitive advantage and methods of allocating resources to new and established products. The strategic role of market evolution and cost dynamics. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the marketing concentration, until date specified in BIRT guide. After that date open to BBA, BAcc, BBE, CSBC, BCB and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: MKTG 3P24. Note: enrolment limited to 40 students per section. Sales Management Management of the sales force and the role of the sales function in marketing strategy. Topics include the interface between sales strategy and marketing strategy; duties of the sales manager with respect to sales force selection, training, compensation and evaluation; time and territory management; sales forecasting; the impact of new technology on the sales management function; career paths in sales management. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the marketing concentration, until date specified in BIRT guide. After that date open to BBA, BAcc, BBE, CSBC, BCB and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: MKTG 3P24. Note: enrolment limited to 40 students per section. Retail Management Managerial role and its effect on retailing decisions. Institutional structure of retailing and its past and probable future patterns. Marketing strategies and interrelationships among suppliers, customers and members of the distribution channels. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the marketing concentration, until date specified in BIRT guide. After that date open to BBA, BAcc, BBE , BCB, CSBC and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: MKTG 3P24. Note: enrolment limited to 40 students per section. Business to Business Marketing Application of marketing principles to business products and services to other companies, government bodies and institutions. Unique aspects of business marketing including the shifting of power in buyer-seller relationships, shortness of distribution channels emphasizing personal selling. Types of business customers and increasingly important role of B2B commerce in the business marketplace. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the marketing concentration, until date specified in BIRT guide. After that date open to BBA, BAcc, BBE, BCB, CSBC and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: MKTG 3P24. Note: enrolment limited to 40 students per section. Consumer Behaviour The application of behavioural science concepts to marketing; the interactions of consumers, sellers, public policy makers and researchers. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the marketing concentration, until date specified in BIRT guide. After that date open to BBA, BAcc, BBE, BCB, CSBC and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisites: MKTG 3P24 or MKTG 2P52 and COMM 3P65. Note: enrolment limited to 40 students per section. International Marketing Marketing concept and individual components of the marketing mix in the context of the international environment; the differences between international and domestic marketing and how they affect the planning, organization and control of marketing programs. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the marketing concentration, until date specified in BIRT guide. After that date open to BBA, BAcc, BBE, BCB, CSBC and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: MKTG 3P24. Note: enrolment limited to 40 students per section. Marketing Financial Services Application of marketing principles to financial services. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the marketing concentration, until date specified in BIRT guide. After that date open to BBA, BAcc, BBE, BCB, CSBC and combined business majors. Students must have a minimum of 12.5 overall credits. Prerequisites: MKTG 3P24 or MKTG 2P52 and COMM 3P65 or permission of the instructor. Note: site visits to Canadian and US financial institutions. Enrolment limited to 40 students per section. Research Topic Directed intensive study or research under the supervision of a faculty member in an area in which the student has shown particular competence. Restriction: open to BBA, BBE and combined Business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising faculty member. Note: to be chosen in consultation with the supervising faculty member. Topics in Marketing Courses in specialized areas within the discipline. Restriction: open to BBA, BAcc, BBE and combined Business majors until date specified in BIRT guide. Students must have a minimum of 13.5 overall credits. 2003-2004: Wine Marketing (also offered as OEVI 4V92) Understanding the wine consumer, segmentation, positioning, marketing mix, marketing research, marketing strategy, domestic and international wine marketing issues. Lectures, case discussion, 3 hours per week. Restriction: open to OEVI majors and OEVI certificate students or permission of the instructor. 2003-2004: Internet Marketing New marketing as enhanced, enabled, and challenged by rapidly-evolving electronic and interactive media and communications methods. Opportunities provided by the Internet; exposure to the Internet marketing sector. Topics include Personalization, Permission Marketing, Traffic Building, Brand Development and Web Measurement. Lectures, class discussion, 3 hours per week. Restriction: open to BBA students approved to the marketing concentration until date specified in BIRT guide. After that date open to BBA, BAcc, BBE, CSBC, BCB and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: MKTG 3P24. Note: enrolment limited to 40 students per section. 2003-2004: New Product Development Examination of process through which new products are designed, developed and commercialized. Integration of different functions including design, marketing, packaging and finance in the development of a successful new product. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the marketing concentration until date specified in BIRT guide. After that date, open to BBA, BAcc, BBE, BCB, CSBC and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: MKTG 3P24 or permission of the instructor. Note: enrolment limited to 40 students. 2003-2004: Services Marketing Nature and characteristics of services, their marketing and service quality. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the marketing concentration until date specified in BIRT guide. After that date, open to BBA, BAcc, BBE, BCB, CSBC and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: MKTG 3P24 or MKTG 2P52 and COMM 3P65, or permission of the instructor. Note: enrolment limited to 40 students. 2003-2004: Pricing Price strategies and interaction of price with other marketing mix variables. Normative management practice and underlying conceptual theories and models involved in pricing decisions. Topics include customer-driven pricing, relevant costs, price sensitivity, managing competitive information, negotiated prices, segmented pricing, pricing psychology, ethics and price law. Lectures, 3 hours per week. Restriction: Students must have a minimum of 12.5 overall credits. Prerequisite: MKTG 3P24, 3P96 or permission of the instructor. Note: enrolment limited to 40 students per section. ORGANIZATIONAL BEHAVIOUR AND HUMAN RESOURCES Basics of Organizational Behaviour and Design Micro and macro aspects of formal organizations from a behavioural perspective. Theories, research and current practices in the management of human resources and the design of organizations. Topics include motivation, leadership, group dynamics, organizational goals and effectiveness, environment and other contingencies and organizational culture. Lectures, case discussion, 3 hours per week. Restriction: not open to BBA, Bacc, BBE, BCB and combined Business majors. Open to CSBC and SPMA majors until date specified in the BIRT guide. Prerequisite: MGMT 1P92. Note: designed for non- BBA students. Completion of this course will replace previous assigned grade in OBHR 2P91 and 3P42. Basics Of Human Resources Management And Industrial Relations Human resource management and industrial relations in the workplace. Importance of legislation and its relationship to rights and to various systems associated with both human resource management and employee's industrial relations. Lectures, case discussion, 3 hours per week. Restriction: not open to BBA, Bacc, BBE, BCB and combined Business majors. Open to CSBC and SPMA majors until date specified in the BIRT guide. Prerequisite: OBHR 2P51 or 2P91. Note: designed for non-BBA students. Completion of this course will replace previous grade in OBHR 3P97, 4P62 and 4P63. Organizational Behaviour Micro aspects of formal organizations from a behavioural science perspective. Theories, research and current practices in the management of human resources. Topics include motivation, leadership, group dynamics, interpersonal communication, conflict and stress management. Lectures, case discussion, 3 hours per week. Restriction: open to BBA, BAcc, BBE, BCB and combined Business majors. In Fall Term open to BAcc and BBA Co-op majors until date specified in BIRT guide. Prerequisite: ACTG 1P12 or MGMT 1P93 and 1P96, or permission of the instructor. Completion of this course will replace previous assigned grade in OBHR 2P51. Organization Theory and Design Macro aspects of formal organizations from a behavioural perspective. Theories, research and current practices in organizational design and redesign. Topics include the development of management thought, organizational goals, organizational effectiveness and efficiency; environment, technology, structural alternatives, power and politics in organizations and organizational culture. Lectures, case discussion, 3 hours per week. Restriction: open to BBA, BAcc, BBE, BCB and combined Business majors. In the Winter Term open to BBA Co-op majors until date specified in the BIRT guide. Prerequisite: OBHR 2P91. Completion of this course will replace previous assigned grade in OBHR 2P51. Human Resource Management Recruitment, selection and training, wage and salary administration and the design and administration of benefit programs. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the human resource management concentration until date specified in the BIRT guide. After that date open to BBA, BAcc, BBE, BCB and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite: OBHR 3P42. Note: enrolment limited to 40 students per section. Completion of this course will replace previous assigned grade in OBHR 4P62. Research Topic Directed intensive study and research under the supervision of a faculty member in an area in which the student has shown particular competence. Restriction: open to BBA and combined Business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising faculty member. Note: topic to be chosen in consultation with the supervising faculty member. Organizational Development: Individual and Interpersonal Skills Theory and practice of individual and interpersonal skills needed to affect development and change in organizations emphasizing small group experiential exercises for skill development. Lectures, case discussion, 3 hours per week. Restriction: open BBA students approved to the human resource management concentration until date specified in the BIRT guide. After that date open to BBA, BAcc, BBE, BCB, CSBC and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: OBHR 3P42 or OBHR 2P52 and COMM 3P65 Note: enrolment limited to 40 students per section. Industrial and Labour Relations Labour management relations in Canada emphasizing the collective bargaining process, the grievance and arbitration process and other aspects of collective agreement administration. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the human resource management concentration until date specified in the BIRT guide. After that date open to BBA, BAcc, BBE, BCB and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: OBHR 3P97 (4P62) or permission of the instructor. Note: enrolment limited to 40 students per section. Negotiating in Organizations The causes and consequences of conflict in organizations, and strategies and tactics to manage conflict. Emphasis on the use of bargaining and negotiation skills to manage conflict and resolve disputes. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the human resource management concentration until date specified in the BIRT guide. After that date open to BBA, BAcc, BBE, BCB and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: OBHR 3P42. Note: enrolment limited to 40 students per section. Motivation and Compensation Management Motivation theories and their application. Compensation theory and practice including pay and benefits determination, job evaluation and the overall planning and administration of compensation and reward systems. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the human resource management concentration until date specified in the BIRT guide. After that date open to BBA, BAcc, BBE, BCB and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: OBHR 3P97 (4P62). Note: enrolment limited to 40 students per section. Training and Development Three sequential steps in the training and development process in organizations: assessment of training needs, development and implementation of the training program and evaluation of the training program. Training methods used in employee orientation, skill training and management development in the context of adult education. Lectures, case discussion, 3 hours per week. Restriction: open BBA students approved to the human resource management concentration until date specified in the BIRT guide. After that date open to BBA, BAcc, BBE, BCB and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: OBHR 3P97 (4P62). Note: enrolment limited to 40 students per section. Leadership and Supervision Leadership and supervision in a variety of organizational settings. Topics include leadership research, leadership effectiveness through the organizational hierarchy with a particular focus on middle management issues, the new supervisor, supervisory and other managerial roles. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the human resource management concentration until date specified in the BIRT guide. After that date open to BBA, BAcc, BCB, CSBC and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: OBHR 3P42 or OBHR 2P52 and COMM 3P65. Note: enrolment limited to 40 students per section. Staffing and Evaluation Personnel selection, placement and performance evaluation in organizations in the context of human rights/equal employment legislation. Recruitment and selection strategies and the validation of selection, placement and performance evaluation practices. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the human resource management concentration until date specified in the BIRT guide. After that date open to BBA, BAcc, BCB and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: OBHR 3P97 (4P62). Note: enrolment limited to 40 students per section. Labour Law Federal and provincial labour statutes, the practices of federal and provincial labour relations boards and ministries of labour and the common law of employer employee relations. The impact of these statutes, regulations, boards and ministries on management, unions and employees. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the human resource management concentration until date specified in the BIRT guide. After that date open to BBA, BAcc, BCB, CSBC and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: OBHR 3P42 or OBHR 2P52 and COMM 3P65. Note: enrolment limited to 40 students per section. International Organizational Behaviour Understanding behaviour in global organizations. Topics may include cultural differences, managing decision-making and personnel transitions, international negotiations and organization design for global competition. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the human resource management concentration until date specified in the BIRT guide. After that date, open to BBA, BAcc, CSBC and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: OBHR 3P42 or OBHR 2P52 and COMM 3P65. Note: enrolment limited to 40 students per section. Completion of this course will replace previous assigned grade in OBHR 4V90. Research Topic Directed study and research under the supervision of a faculty member in an area in which the student has shown particular competence. Restriction: open to BBA and combined business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising Faculty member. Note: topic to be chosen in consultation with the supervising faculty member. Administration of the Collective Agreement Issues faced by employees, union representatives, supervisors and managers in the day-to-day administration of collective agreements. Types of disputes include discipline and discharge, seniority related disputes, compensation, management rights and the reasons why some complaints cannot be decided by arbitrators. Seminar, 3 hours per week. Restriction: open to BBA students approved to the human resource management concentration until date specified in the BIRT guide. After that date, open to BBA, BAcc and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: OBHR 4P63. Note: enrolment limited to 40 students per section. Completion of this course will replace previous assigned grade in OBHR 4V96. Topics in Organizational Behaviour and Human Resources Courses in specialized areas within the discipline. Restriction: open to BBA, BBE and combined Business majors with a minimum of 12.5 overall credits. 2003-2004: Human Resources Planning Human resource strategies and their support of organizational strategies. Identification of business strategies, determination of appropriate human resource strategies, assessment of current human resource assets and planning future human resource requirements of the firm. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the human resource concentration until the date specified in the BIRT Guide. After that date open to BBA, BACC, BBE, BCB and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisites: OBHR 2P91, 3P42 and 3P97(4P62) or permission of the instructor. Note: enrolment limited to 40 students per section. 2003-2004: Human Resource Management Research Methods And Designs Techniques and methods of conducting reliable and valid Human Resources research including measurement and evaluation using experimental, survey, quantitative, and qualitative research methods. Emphasis on understanding and critical evaluation of empirical human resource management (HRM) and organizational behaviour, organizational theory (OB/OT) studies. Lectures, case discussion, 3 hours per week Restriction: open to BBA students approved to the human resource concentration until the date specified in the BIRT guide. After that date open to BBA, Bacc, BBE, BCB and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisites: OBHR 2P91, 3P42 and 3P97(4P62) or permission of the instructor. Note: enrolment limited to 40 students per section. 2003-2004: Planned Organizational Change Theories, research and practice in the area of planned organizational change emphasizing the organization as a whole and the interdependency of its elements. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the human resource management concentration until date specified in BIRT guide. After that date, open to BBA, BAcc, BBE, BCB, CSBC and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: OBHR 3P42 or OBHR 2P52 and COMM 3P65 or permission of the instructor. Note: enrolment limited to 40 students. 2003-2004: Occupational Health and Safety Legal, technical and management issues regarding employee health and safety. Topics include occupational health and safety legislation; hazard identification and control; accident investigation; emergency preparedness; properties of chemical, biological and physical agents; ergonomics and management of occupational health and safety programs. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the human resource management concentration until the date specified in the BIRT Guide. After that date, open to BBA, BAcc, CSBC and combined Business majors. Students must have a minimum of 12.5 overall credits. Prerequisite: OBHR 3P97 (4P62) or OBHR 2P52 and COMM 3P65. Note: enrolment limited to 40 students per section. OPERATIONS MANAGEMENT General Operations Management Operations management and its interactions with other functional areas. Topics include process analysis, forecasting, scheduling, materials management, quality assurance and capacity planning. Lectures, case discussion, 3 hours per week. Restriction: not open to BBA, BAcc, BCB or combined Business majors. Prerequisites: ACTG 1P91 and MGMT 1P92. Completion of this course will replace previous assigned grade in MGMT 2P30, 3P30, 3P39 and OPER 2P91. Introduction to Operations Management Concepts and techniques used in managing the operations function in the manufacturing and service sectors for both profit and not-for-profit organizations. Topics may include, but are not restricted to, managerial implications of several types of processes, capacity planning and facility location, product and process design, aggregate planning, inventory management, scheduling, productivity and quality management. Capital budgeting, simulation and decision analysis models, including linear programming and other management science tools. Lectures, case discussion, computer applications, 3 hours per week. Restriction: open to BAcc, BBA, BBE, BCB and combined Business majors with a minimum of 5.0 overall credits. In the Fall Term open to BAcc Co-op majors and in the Winter Term open to BBA Co-op majors until date specified in BIRT guide. Prerequisite: ACTG 1P12 or ACTG 2P12 and ECON 2P91. Completion of this course will replace previous assigned grade in OPER 2P51. Operations Management Long-term aspects of managing the operations function in the manufacturing and service sectors for both profit and not-for-profit organizations. Topics include aggregate planning and scheduling, quality control, facilities planning, technology planning and operations strategy. Lectures, case discussion, 3 hours per week. Prerequisite: OPER 2P91. |
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2003-2004 Undergraduate Calendar
Last updated: November 5, 2003 @ 02:04PM