ARMSTRONG, VORONOV, HELMS: How brands turn customers into devoted followers
Goodman School of Business faculty members Michael Armstrong, Maxim Voronov and Wesley Helms co-authored a piece published in The Conversation ... Full story
Articles tagged with: The Conversation
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Brock in the News — June 24-29
Memo to Gordon Gekko: Ethics, not greed, boost profits Goodman School of Business professors Michael Armstrong and Fayez Elayan pen ... Full story
