B.C. Associate Professor to speak on provocative research topic
EDITOR’S NOTE: This event is only open to Goodman student enrolled in the MSCM 5N02 course.
Associate Professor Ian ... Full story
Articles tagged with: Luncheon Speaker Series
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Distinguished scholar to present on person-centred research approach
Person-centred research has been gaining popularity in the research community, but the full capabilities of this approach remain underutilized. On ... Full story -
Guest speaker to identify ways to manage risk of deepfake videos
Modified video and audio content has become easier to create and increasingly more believable, which is a dangerous combination. On ... Full story -
Talk to examine cross-cultural advertising research
Cross-cultural advertising researchers may be unaware of the mistakes they are making in their studies. This raises serious questions about ... Full story -
Brock professor explores Canadian hybrid mutual funds
Performance evaluation of Canadian hybrid mutual funds has received little attention in finance literature despite the growing importance of this ... Full story -
Schulich professor to talk influence of anger in buyer-supplier relationships
When things go awry in transit from the supplier to the buyer, emotions run high. Anger significantly effects the judgements ... Full story -
Goodman accounting professor talks usefulness of XBRL filings
Many large companies and their investors doubt the usefulness of eXtensible Business Reporting Language (XBRL) filings. If this is the ... Full story -
Marketing professors to discuss customer-brand relationships
Linda Ferrell. A company that practices good business ethics and corporate social responsibility (CSR) can impact consumer-brand relationships in a ... Full story -
Finance professor to address ‘dividend deviation’ anomaly at Goodman Friday
Stockholders may not be pleased when a firm doesn't meet their target dividend, but research shows that underpaying stocks provide ... Full story -
British marketing professors to share research strategies
Crafting an effective research strategy on timely and interesting issues in the business world can be challenging. On Friday, Sept. 27, ... Full story
