Marketing professors to discuss customer-brand relationships

Linda Ferrell.

A company that practices good business ethics and corporate social responsibility (CSR) can impact consumer-brand relationships in a positive way. Most academic research does not separate the two constructs, but in order to better understand the relationship between consumer-brand attitudes, business ethics and CSR must be differentiated.

On Friday, Oct. 25, the Goodman School of Business Luncheon Speaker Series will welcome Linda and O.C. Ferrell from Alabama’s Harbert College of Business, Auburn University to present “Business Ethics & Social Responsibility: One of these ‘things’ is not like the other.”

Linda Ferrell is Professor and Chair of the Marketing Department at Auburn University. Her work has appeared in Journal of the Academy of Marketing Science, AMS Review, Journal of Business Ethics, Journal of Public Policy & Marketing, Journal of Business Research, as well as others. She also serves on the Board of Governors of the Academy of Marketing Science.

O.C. Ferrell.

O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University. He has served on the faculty of Belmont University, University of New Mexico, University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, University of Michigan, Illinois State University and Southern Illinois University. He is also co-conference chair for the 2020 American Marketing Association Winter Academic Conference.

The Goodman Speaker Series provides an informal opportunity to listen and discuss recent advances in research, teaching and practices with international business colleagues.

Their talk will run from 12:30 to 2 p.m. in the Goodman School of Business Room 310. Goodman faculty, staff and students are invited to attend. Brock community members interested in attending are encouraged to email Jennifer Brisson at to reserve a seat.

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