Articles tagged with: London School of Economics Business Review

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  HELMS, VORONOV, MASSA, WANG: How to turn a brand’s friends (and detractors) into evangelists — The case of Canadian wine

  Thursday, July 13, 2017 | by The Brock News

  Goodman School of Business faculty members Wesley Helms and Maxim Voronov co-authored a piece published in the London School of ... Full story