Guest speaker to discuss imagination as dynamic process for entrepreneurs

Through imagination, new ideas emerge, develop and are either made into reality or abandoned. Scholar Sara Elias aims to understand the complex imagination process — a concept that is not easily observed or verbalized.

On Friday, Feb. 3, the Associate Professor of Entrepreneurship at University of Victoria’s Peter B. Gustavson School of Business will share her recently published study that fully immerses readers in field research to view the journey of imagination as a researcher and an entrepreneur.

Elias’ research focuses on arts entrepreneurs — particularly her arts-based, non-profit family business that is headquartered in Portugal.

To gain a deep understanding of the imagination process and its elements, Elias analyzed the entrepreneurial imagining that occurred to create the world’s largest travelling carillon — a set of instrumental bells typically found in bell towers.

Her study compares entrepreneurial imagination to a plant stem that horizontally grows roots in different and unexpected directions. The findings will be presented at this week’s Goodman School of Business Luncheon Speaker Series event in a talk titled, “Entrepreneurial imagining: How a small team of arts entrepreneurs created the world’s largest travelling carillon.”

The Goodman speaker series provides Goodman faculty, staff and students with an informal opportunity to listen and discuss recent advances in research, teaching and practices with business colleagues.

The event will take place from 12:30 to 2 p.m. in Sankey Chamber. Goodman faculty, staff and students are invited to attend. Members of the Brock community interested in joining can email Jessica Broughton at to reserve a seat.

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