The way people access financial advice is changing.

While financial guidance has been traditionally shared by industry professionals, the emergence of social networks dedicated to finance have given individuals easy access to information, helping them to become more comfortable trading and investing themselves.

On Thursday, Sept. 29, international scholar Nadia Massoud will be at the Goodman School of Business to share research based on financial social network StockTwits in her workshop, “What Determines Influence in Social Finance? The Case of StockTwits.”

Massoud, a Professor of Finance at Melbourne Business School, University of Melbourne, will also discuss how information spreads in these networks, potential bias and misinformation, and how the aforementioned topics impact the stock market.

Massoud has worked as a Finance Professor since 2000. Before joining Melbourne Business School, she was an Associate Professor of Finance for the Schulich School of Business at York University and University of Alberta. Massoud also has extensive consulting experience for financial intermediaries and has served as a consultant for the Bank of Canada.

This lecture is part of the CPA Centre for Public Policy and Innovation in Accounting’s (CPA-CPPIA) Brownbag Series and will take place from noon to 1:30 p.m. in GSB 310. Goodman faculty, staff and students are invited to attend. Members of the Brock community interested in attending are encouraged to email Crystal Li at sli3@brocku.ca to reserve a seat.