When looking at whether to expand their current products and markets or invest in new ones, international businesses should consider contributing equal effort towards both, recent research suggests.
The performance of this balance as a successful business strategy will be explained in this week’s Goodman School of Business Luncheon Speaker Series event.
On Friday, Oct. 8, Lianxi Zhou, Professor of Marketing, International Business and Strategy at Brock University’s Goodman School of Business, will present co-authored research on this business approach during his talk, “International Entrepreneurship Research: Taking Stock and Going Forward.”
The Goodman speaker series provides Goodman faculty, staff and students with an informal opportunity to listen and discuss recent advances in research, teaching and practices with business colleagues virtually.
Zhou’s talk will take place online from 12:30 to 2 p.m. All are welcome to attend and can RSVP to receive a link to the session by emailing Jasmine Stasiuk Riddell at email@example.com