Brock’s ‘Experience.’ campaign drew attention across Ontario after being launched in September 2016 in one of Canada’s busiest thoroughfares — the Skywalk of Toronto’s Union Station, the Pearson Express station and the Metro Toronto Convention Centre.Thousands of members of the Brock community shared their perspectives and opinions over the last number of months as part of the University’s plan to refresh its brand identity.
More than 2,300 students, faculty, staff, alumni and community members engaged with an online survey and took part in 12 targeted focus groups, sharing what Brock means to them as well as what they’d like the world to know about the University.
The extensive feedback will inform the development of a renewed University brand, with the goal of better capturing and conveying the essence and spirt of the University.
“Brock has a well-established reputation for student-centred learning and is known as a particularly welcoming, caring, inclusive community,” says Gord Arbeau, Brock’s Associate Vice-President, Advancement and External Relations. “By refreshing the University’s brand and visual identity, we aim to strengthen and build on that reputation across Canada and around the world.”
After a competitive procurement process, Brock has retained the services of Trajectory Brands, a creative agency with deep experience working in the post-secondary sector. Trajectory will work with University Marketing and Communications to refine Brock’s brand positioning as well as develop the materials necessary to bring the brand to life across a variety of platforms.
Stakeholder engagement will take place throughout the process, with the goal of launching the refreshed brand over the coming months.
