As Accounting Professor Jingyu (Jennifer) Li begins a new role at Brock’s Goodman School of Business, her focus is set clearly on the School’s students.

Li, who joined the University 18 years ago, was appointed as Goodman’s Associate Dean of Undergraduate Programs Thursday, July 1. In this position, she hopes to contribute more to enhancing the student experience and creating innovative programs.

“Many of our students are first-generation university students, and I want to provide personalized support to help them navigate the maze of university programs and supports,” Li said. “I want to contribute to student growth as much as possible and to do that, we need to be student-focused. To focus, we have to be smart and innovative in developing programs that will help our graduates have a fulfilled career.”

Her previous experience includes serving as founding Director of the CPA Ontario Centre for Public Policy and Innovation in Accounting, and as Director of the Confucius Institute at Brock University.

Li served as a member of the undergraduate program committee, CPA accreditation committee and the committee that established the Master of Professional Accountancy (MPAC) program, and was a key contributor to attaining CPA Ontario accreditation for the MPAC program.

“I have a vested interest in the growth of the Goodman School of Business,” she said. “What I can do to contribute more to the School is bring my teaching and research excellence to this service role to make it the best place for both students and faculty.”

Goodman Dean Andrew Gaudes is looking forward to working with Li in this new capacity.

“I know Jennifer is committed to working with staff and faculty to ensure our undergraduate students receive the world-class experience they have come to expect in their business education, as we position them for success upon graduating,” Gaudes said.

Li takes over the position from Associate Professor Diane Miller, who has served in the role since 2015.