Bestselling author to provide tips for talking science with media

The world of science communication will be the focus of an upcoming online Brock discussion.

On Thursday, March 4 from 11 a.m. to 12:30 p.m., the Brock community is invited to virtually join sport science journalist Alex Hutchinson for a talk titled “What I Wish Scientists Knew About Science Communication.” Hutchinson is the bestselling author of the book Endure: Mind, Body and the Curiously Elastic Limits of Human Performance.

The talk will be hosted by Stephen Cheung, Brock Kinesiology Professor and Senior Research Fellow. Cheung and Hutchinson will examine how to improve the way in which scientists communicate with the media.  

“It’s an essential responsibility for us scientists to bring our work to the real world, and to show the public why it’s relevant and why it’s fascinating,” said Cheung. “Alex has been a huge advocate for our field of exercise science and this talk will help give insights into how to communicate science from one of the best in the field.”

The talk will go beyond the usual basics of sport science conversation by discussing concrete techniques that scientists can use to improve their science communication skills to better assist journalists in their work. 

This is the latest event in a virtual environment ergonomics series that Cheung has been co-organizing since April 2020.

To catch up on the past discussions, visit Cheung’s Environmental Ergonomics YouTube channel. Additionally, visit to view instructor guides for each discussion.  

Cheung has also been leading a weekly Wednesday short video series on the YouTube channel that is geared towards the general public and focused on environmental physiology.

All members of the Brock community are encouraged to take part in the talk. To participate, please use this Zoom link to register and tune in on Thursday, March 4.

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