Webinar to discuss how industry research relationships can enhance organizational performance

New knowledge is being created every day, including research that could improve organizational performance. But there is often a gap between ideas and implementation.

An upcoming webinar will discuss how organizations can collaborate with academia to positively impact their business and society. ‘Bridging the gap between knowledge and action to enhance organizational performance’ will take place Wednesday, July 15 at 11 a.m. as part of the free weekly Business Breathers webinar series facilitated by the Goodman School of Businesses’ Goodman Group.

Business Breathers features 30 minutes of live industry and faculty expert-led discussions, followed by a 15-minute question-and-answer period. Topics focus on leadership, management and innovation, as well as the financial and social impacts of trending topics.

Leading this week’s webinar is Madelyn Law, Brock University’s Associate Vice-Provost, Teaching and Learning; Associate Professor in the Department of Health Sciences; and Director of the Interprofessional Education for Quality Improvement Program.

Law will share her experiences in partnering with industry on quality improvement projects that focus on implementation science to enhance the quality of existing health systems.

“There’s a lot to be learned from other sources of scientific knowledge, such as from healthcare and sport psychology, that is transferrable to business,” she said.

“People might notice something in their environment and wonder, ‘Why do we work like this?’ or, ‘Why is this happening?’ or, ‘Is there something I can do to make this better?’ They might hear about research innovations in the news and want to implement the ideas in their organization, but don’t know where to start. This is where integrated knowledge translation comes in: researchers and practitioners work together to identify critical questions happening in industry, find research that already exists or create new meaningful projects, and then test them in real-world applications.”

Everyone is welcome to attend Business Breathers webinars. Interested participants are asked to register online. A confirmation email will provide a Lifesize link to access the webinar at the date and time it is planned.

Upcoming Business Breathers: 

Bridging the gap between knowledge and action to enhance organizational performance 
Presented by Madelyn Law, Associate Vice-Provost, Teaching and Learning, and Associate Professor, Health Sciences, Brock University
Wednesday, July 15 at 11 a.m.

Boards in the aftermath of coronavirus 
Presented by Samir Trabelsi, Professor of Accounting and Governance, Goodman School of Business
Wednesday, July 22 at 11 a.m.

Corporate social responsibility in the era of Black Lives Matter 
Presented by Gervan Fearon, President and Vice-Chancellor, Brock University
Wednesday, July 29 at 11 a.m.

Entrepreneurial leadership: Thrive not just survive crisis 
Presented by Shawna Chen, Associate Professor of Entrepreneurship, Goodman School of Business
Wednesday, Aug. 12 at 11 a.m.

Who we are and who we can be: An important strategic reflection in times of disruption 
Presented by Asma Zafar, Assistant Professor of StrategyGoodman School of Business
Wednesday, Aug. 19 at 11 a.m.

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