Modified video and audio content has become easier to create and increasingly more believable, which is a dangerous combination.

On Friday, Jan. 31, Associate Professor Jan Kietzmann from the University of Victoria’s Gustavson School of Business will deliver a presentation based on his recent article “Deepfakes: Trick or treat?” as part of the Goodman School of Business’ Luncheon Speaker Series.

Jan Kietzmann.

Deepfakes, according to Kietzmann, are deceptive content that uses machine learning and artificial intelligence to modify audio or visual elements.

Kietzmann is currently working on research projects on topics such as social media, artificial intelligence, crowdsourcing, user-generated content, gamification and sharing economies. Kietzmann is perhaps best known for his award-winning 2011 article “Social media? Get serious! Understanding the functional building blocks of social media.”

The Goodman Speaker Series provides an informal opportunity to listen and discuss recent advances in research, teaching and practices with international business colleagues.

His talk will run from 12:30 to 2 p.m. in Sankey Chambers. Goodman faculty, staff and students are invited to attend. Brock community members interested in attending are encouraged to email Jennifer Brisson at jbrisson@brocku.ca to reserve a seat.