Exporting is critically important to emerging market economies.
Understanding the considerations firms in emerging markets should use in developing their international market strategy is at the centre of the research being presented at this week’s Goodman School of Business Luncheon Speaker Series presentation.
Saeed Samiee, Professor of International Business at the University of Tulsa, will present his co-authored paper “International marketing strategy in emerging market exporting firms” on Friday, Oct. 5.
The Goodman series provides an informal opportunity to listen to and discuss recent advances in research, teaching and practices with international business colleagues.
The talk will run from 12:30 to 2 p.m. in Goodman School of Business Room 310. Goodman faculty, staff and graduate students are invited to attend.
Brock community members interested in attending the talk can email Jennifer Brisson at firstname.lastname@example.org to reserve a seat.