The imagery is powerful. Emotional. Unforgettable. All are important attributes of a successful advertising campaign.

The SickKids Foundation’s ‘VS’ campaign launched in 2016 was hailed as a massive success. It won awards and helped raise money and awareness for the Hospital for Sick Children in Toronto.

Two men behind the campaign — Peter Ignazi and Carlos Moreno — will deliver the 17th annual Terry O’Malley Lecture in Marketing and Advertising on Tuesday, Nov. 21 at Brock University.

Ignazi and Moreno, from Cossette Communication, have twice made the Top 10 list of the most awarded copywriters and art directors in the world. In 2013, they were ranked as the No. 1 creative directors in Canada. In 2015, they joined Cossette, where they’ve worked on campaigns for McDonald’s, General Mills, TD Bank, SickKids and many others.

The annual Terry O’Malley Lecture, along with the Grant Dobson Case Competition held with students earlier in the day, is hosted by Brock’s Department of Communication, Popular Culture and Film. The lecture starts at 7:30 p.m. in the Sean O’Sullivan Theatre.

Created by St. Catharines native and advertising icon Terry O’Malley, the lecture honours O’Malley’s legacy as one of the most legendary creative talents in modern Canadian advertising. For the past 16 years, the lecture series has exposed Brock students to some of North America’s top marketing and business communicators.

Complimentary tickets to the event are still available for faculty, staff, students and the Niagara community through the Department of Communication, Popular Culture and Film website.

What: 17th annual Terry O’Malley Lecture in Marketing and Advertising

When: Tuesday, Nov. 21, 7:30 p.m.

Where: Sean O’Sullivan Theatre, Brock University

Who: Free tickets available to faculty, staff, students and the Niagara community