Jennifer Good, an associate professor in Communications, Popular Culture and Film, wrote a piece published in the Toronto Star about her analysis of media coverage of recent hurricanes.

Good writes:

I have analyzed two weeks of broadcast news stories that appeared on America’s seven largest TV networks as well as Canada’s CTV network. In just over 1,500 stories about hurricanes, “Trump” was discussed in 907 of those stories (or about 60 per cent), while “business” was discussed in 572 of those stories (or about 38 per cent).

“Climate change” was discussed in just 79 of the hurricane stories — or about five per cent.

In his seminal 2010 paper “Why It Matters How We Frame the Environment,” published in the journal Environmental Communication, the American linguist and philosopher George Lakoff offered that the world is made up of frames. “Framing” is how our neural system defines a concept by grouping together what goes with — or gets framed with — that concept. Our brains are wired this way.

For example, when you read “climate change,” your brain immediately frames the concept of climate change with certain words and concepts. Everyone cognitively frames “climate change” somewhat differently, but there might also be large overlaps. Terms like “fossil fuels” and “human activity” might be in many people’s climate change frames, although frames can differ widely. (Think, for example, of climate change skeptics.)

Continue reading the full story here.