Experience. It’s a single word used to describe all that Brock life encompasses — one that has stopped people in their tracks and caused them to take notice.
Experience is at the centre of Brock University’s most recent brand campaign, launched in the fall of 2016 to highlight the institution’s top experiential education programming, exceptional student and campus life experience rankings, and above-average graduate employment rates.
The campaign, which has been drawing attention across Ontario, was developed to tell Brock’s story and shed light on opportunities for the exceptional experiences offered by the University, whether in a classroom or lab, at a co-op placement or through on- and off-campus activities.
It was first introduced last September in one of Canada’s busiest thoroughfares, with Brock’s message of experience and success displayed in the Skywalk of Toronto’s Union Station, the Pearson Express station and the Metro Toronto Convention Centre.
The campaign has since been popping up with great impact in many strategic locations, using banners, billboards, bold poster walls, massive floor decals and large-scale digital screens to catch the eye of prospective students.
“Experience matters, and Brock University is an exceptional choice for students looking to gain the experience they need to be successful after graduation,” said Gord Hunchak, Associate Vice-President, External Relations. “The ‘Experience.’ campaign packages Brock’s leadership in experiential learning opportunities, our top-quality programs and the renowned campus experience students rave about into one clear and succinct message.”
The results to date have been overwhelmingly positive, as the new campaign has contributed to the record crowds that poured into Brock’s Fall Preview Day in November, and the Spring Open House in April, two of the University’s most important events in the annual student recruitment calendar.
The April event itself drew nearly 5,000 prospective students, parents and other guests from across Ontario, representing a 12 per cent increase over 2016.
This increased interest in Brock is translating into increased application numbers, and more importantly, a large increase in the number of students choosing the institution as their first choice for the Fall of 2017.
“While the ‘Experience.’ branding is still new and fresh, we will continue to develop and evolve the platform to ensure more students, their parents and potential community partners see and hear the Brock message,” added Hunchak. “If you want to be successful, come to Brock. It’s a great story to tell.”