This week’s Conversation with Goodman podcast host Susan LeBlanc talks to Ransom Hawley, founder of Caddle, a reward-based application that is garnering national attention.

An experienced sales and marketing professional, Hawley left his job to pursue his idea full-time and started Caddle in 2015.

When scouting locations for his company, Hawley chose Niagara for the support he’s received and its proximity to Toronto.

Through the Caddle app, consumers can benefit from earning cash through their participation and brands benefit from a better way to target their consumers.

“Caddle is a reward based platform that improves the way brands connect and engage with consumers,” explains Hawley. “We reward consumers for engaging in ads, answering surveys and purchasing products.”

“We engage and educate the consumer and introduce them to the product via the ad and survey and then convert with purchase in that digital coupon,” Hawley said.

“We offer that holistic and linear marketing platform and from a consumer perspective, you get to earn a little bit of extra money in your spare time.”

Hawley, who had the opportunity to pitch Caddle on CBC’s Dragons’ Den show, attended the Improving Your Pitch event hosted by BioLinc, Brock’s business incubator run by the Goodman School of Business.

This podcast is the latest in the Conversations with Goodman series which is produced by the Goodman Marketing, Communications and Alumni Relations team and features guests from the Goodman community.