Local entrepreneur honoured at Grad Send-off

Less than a decade after crossing the stage at convocation, Allie Hughes (BA ’09) again found herself surrounded by graduating Brock University students.

The successful entrepreneur was honoured for her accomplishments Monday during the annual Grad Send-off celebration hosted by the Brock University Alumni Association.

Hughes, the founder and owner of strategic marketing firm Hughes & Co., was presented with the 2017 Outstanding Young Alumni Award at the event that drew more than 450 graduating students to the Ian D. Beddis Gymnasium.

The award recognizes a Brock University graduate under the age of 35 who has made a significant impact in their chosen field during the first decade of their career.

“The tailor-made education I received while studying at Brock gave me the confidence and ability to get where I am today,” said Hughes, who continues to work with the University through her business.

She annually accepts two interns through Experiential Learning in the Communication, Popular Culture and Film Department.

“I feel that it is important as a digital agency to value their fresh perspective and appreciate the way they interpret and deploy information,” Hughes said.

After graduating from Brock, Hughes has maintained her connection not only with the University, but also with her professors and the alumni office.

She credited the school for working to maintain relationships with their alumni.

Grad Send-Off was aimed at showing graduating students ways they can stay connected with Brock long after graduation.

It showcased the benefits of becoming a Brock alumnus and provided the chance to network with various employers and career advisors in attendance.

Chris O’Connor (BA ’12) attended the event as a vendor, representing Collingwood Brewery, and was impressed by the number of graduating students in attendance.

The event, he said, was a prime opportunity for students to meet with employers looking to hire new graduates and young alumni.

While the event wasn’t around when he was donning his cap and gown, O’Connor said he could certainly see the benefits of the celebration.

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