Just like the products themselves, the advertisements used by brands to sell their goods and services must continue to evolve in order to stay relevant with consumers.

The evolution of advertising will be one of the themes when Andrew Bailey, Partner and CEO of The&Partnership, delivers the 2016 Terry O’Malley Lecture in Marketing and Advertising on Tuesday 22 Nov. at Brock University.

The annual event, along with the Grant Dobson Case Competition held with students earlier in the day, is hosted by Brock’s Department of Communication, Popular Culture and Film. The lecture starts at 7:30 p.m. in the Sean O’Sullivan Theatre.

Created by St. Catharines native and advertising icon Terry O’Malley, the lecture honours O’Malley’s legacy as one of the most legendary creative talents in modern Canadian advertising. For the past 15 years, the lecture series has exposed Brock students to some of North America’s top marketing and business communicators.

Bailey is CEO of The & Partnership, a marketing communications agency founded in 2013. Within the first two years, he helped triple the size of the company and led winning pursuits of major accounts like The Wall Street Journal and TELUS. In 2014, he was named to Advertising Age’s list of the Top 40 Under 40.

He has spent his career helping some of the world’s most recognized brands navigate the sometimes turbulent digital waters and build lasting relationships with their customers.

His Brock lecture — A new model for a new world – The Agency of the Future — will examine the evolution of the advertising business. Bailey will address what the future may hold for the industry, what an agency of the future looks like today and how marketers can best position themselves to excel in this revolutionary time in advertising and marketing.

Complimentary tickets to the event are still available for faculty, staff, students and the Niagara community. E-mail events@brocku.ca for more information.