Brock launches “Experience” focused recruitment campaign


It’s a word associated with Brock University for its top co-op program and above-average grad employment rates.

It’s also the theme of the University’s new advertising campaign, launched recently in one of Canada’s busiest thoroughfares. You can’t miss Brock’s message of experience and success in Toronto’s Skywalk area of Union Station, the Pearson Express station and the Metro Toronto Convention Centre.

“Brock scores exceptionally well in student and campus life experience rankings, and our reputation for providing real-world experience through our experiential learning opportunities and research continues to grow,” said Gord Hunchak, Executive Director, Marketing and Communications, “Brock ranks near the top in graduate employment rates, and, if given the choice again, an above average number of graduates say they would choose Brock all over again. These results are strong endorsements of the quality of a Brock education.” 

He said the creative platform is simple and bold with a strong call to action: Come to Brock. Passersby can’t help but notice the strategically placed banners, bold poster walls, massive floor decals and large-scale video screens.

Tens of thousands of students and parents will see the creative campaign this upcoming weekend during the Ontario Universities’ Fair.

A contingent of nearly 100 faculty, staff and students are heading to the Metro Toronto Convention Centre Sept. 22-24 for the three-day fair aimed at Grade 11 and 12 high school students. 

More than 125,000 students and parents are expected to attend the fair over the weekend, most of which are from the Greater Toronto Area.

“It’s critical for us to reach students in the GTA,” said Beth Natale, Director of Recruitment and Retention. “Based on population, the GTA produces the largest number of high school graduates in Ontario. This is our opportunity to make sure they know they will be successful if they choose Brock.”

According to the Council of Ontario Universities, a demographic shift means a smaller university-age population than in recent years, a trend which is projected through at least 2021. The shift is related to population patterns resulting from the baby boom echo. Approximately 70 per cent of Brock students come from outside of the Niagara region.

Natale said the focus of Brock’s participation in OUF is students applying to university for September 2017 but recruiters will also meet students interested in studies as soon as January.

“As well, many younger participants will use the Fair as a preliminary researching opportunity – it is our chance to stand out amongst other Universities and inspire prospective students to want to learn more about Brock,” she said.

“The campaign is about telling the Brock story,” said Hunchak, “And Brock has a great story to tell – top quality academic programs, exceptional experiential learning opportunities, a beautiful and safe campus, high student satisfaction rankings, and successful graduates. If you choose Brock, you will be successful, thanks to the unique Brock Experience.”

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