It took Brock University’s recruitment team months to prepare for Fall Preview Day. But now that the event is done and a record turnout of potential students visited campus, the work is far from over.

What follows Fall Preview Day for Recruitment Director Beth Natale and the rest of the team is an extremely busy schedule from now until January 13, the date Ontario secondary school students have until to select their top three post-secondary school choices.

“The big thing now is to keep Brock top of mind moving toward the application deadline,” Natale says. “We need to make sure we’re serving their needs in terms of information flow.”

This year’s Fall Preview Day broke the previous record for attendance, which will hopefully lead to strong conversion numbers. To help nudge those numbers along, Recruitment will spend the next few weeks contacting students who visited the school to “continue the conversation with them,” says Natale.

“We want to keep them connecting with us as they go through the application process because a lot of students will be pushed by their guidance counselors to apply before Christmas.”

While that effort takes place both through email and social media, there will also be two more tour weekends offered, as well as visits by high school and college guidance counselors and teachers.

Natale says those are often the people who help decide which school a student ends up attending.

“They’re certainly influencers. They see the kids every single day and students naturally tend to look to them for some input into these decisions,” says Natale. “What’s important to us is that they also have a Brock experience. We don’t want to rely on chance that they might be a Brock grad – and even if they are, Brock is a very different place than it once was. We want them to have a current Brock experience.”