Creating an identity for the Ontario wine industry is the subject of the next lecture in a series hosted by the Cool Climate Oenology and Viticulture Institute (CCOVI).

The lecture will be given by CCOVI fellows Dirk De Clercq, associate professor in the Department of Organizational Behaviour, Human Resources, Entrepreneurship and Ethics, and Maxim Voronov, assistant professor in Marketing, International Business and Strategy.

The lecture will be Monday, May 3 from 3 to 4:30 p.m. in MC H313. It will also be webcast live at brocku.ca/ccovi. Admission is free and everyone is welcome.