The Campus Store is holding a special Heart and Stroke Foundation fundraiser this month.
The store is collecting donations to fight Canada’s third leading cause of death. For every $1 donation, store staff will put a paper heart on the front windows of the store with the donor’s name on it. The goal is to raise $1,000 and cover the windows in paper hearts.
This is the second year for the fundraiser, which supports research, community service and public and professional education programs. Last year, $1,200 was raised. The store would like to surpass that, but with Haiti fundraising efforts, people may be experiencing donor fatigue, said Brian Kroeker, Campus Store communications, marketing and public relations co-ordinator.
The idea started with employee Ashley Hughes, who volunteers with the Heart and Stroke Foundation.
“After a little research, we discovered that everyone here at the store, and indeed perhaps the entire University, has been affected by these diseases in one form or another,” Kroeker said.
The fundraiser goes until Feb. 27.