It’s not a look they would prefer to sport.

It’s itchy. Their significant others hate it. They get sidelong glances and double takes from passersby.

But this month, thick, dark moustaches are the norm for 11 Physical Education and Kinesiology (PEKN) professors.

The men are among an estimated 170,000 worldwide growing moustaches for Movember, a campaign to raise money for prostate cancer research. Movember’s Canadian fundraising site, ca.movember.com, lists two Brock Movember teams of men who started the month clean shaven and are now growing the best moustaches possible.

“Some people will give you a double take,” said Philip Sullivan, associate professor and mo’ grower. “My daughter doesn’t like to kiss me. But if you have one or two or 12 people who never have moustaches but suddenly do, it makes you aware. It’s a great campaign in that it raises its own awareness.”

Sullivan started the PEKN effort. The group formed with 12 members, but one shaved for a formal event. The PEKN group hopes to raise $2,000. So far, they’ve raised about $500.

The professors are unlikely to keep their moustaches after November. They have some complaints about the look.

“It’s really itchy,” said David Gabriel.

“My students can’t take me seriously when I lecture,” added Stephen Cheung.

Shaving, said David Ditor, takes longer now, because “I have to work around it.”

Founded in 2003, Movember has raised about $30 million for cancer research, including $2.4 million in Canada last year.

To donate to a Brock team, go to ca.movember.com and search for the Brock PEKN Faculty or the brock u push brooms. The campaign ends Nov. 30.