Brock senior administrators take part in the ALS Ice Bucket Challenge at Wellness Day 2014

At Brock’s 15th annual employee Wellness Day today, senior administration from the University took part in the ALS social media Ice Bucket Challenge.

Just after 12 noon, Brock President Jack Lightstone, and Vice-Presidents Brian Hutchings (VP Finance & Administration), Neil McCartney (Provost & VP Academic) and Gary Libben (VP Research) were drenched with ice water out front of Schmon Tower.

They were responding to a challenge made earlier in the day by Human Resources staff at the University for Wellness Day.

Both videos are available on YouTube.

At the end of the iced-water soaking, President Lightstone laid down a challenge to Dan Patterson, President of Niagara College, and his Vice-Presidents to do the same.

In a few short hours since the challenge was initiated, the Brock community has raised more than $500 to support the ALS initiative. And the number of donations is growing.

It is hoped today’s challenge helps to spark a wave of challenges around Brock and the Niagara region to fund ALS research, raise awareness and support families living with the disease.

ALS Canada’s website said it has raised more than $730,000 of a $1-million goal so far through the Ice Bucket Challenge.

To donate, visit Brock’s donation page on ALS Canada’s website.

Before

During

After