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Master of Business Administration Graduate Diploma in Business Administration brocku.ca/goodman/programs/mba brocku.ca/goodman/programs/mba-isp brocku.ca/goodman/programs/diplomas-certificates/gdba Fields of Specialization Business Analytics Finance Human Resource Management Marketing Operations Management Dean Andrew Gaudes Goodman School of Business Associate Dean, Research and Graduate Programs Narongsak (Tek) Thongpapanl Goodman School of Business Core Faculty Professors Emeriti Barbara J. Austin (Marketing, International Business and Strategy), Thomas H. Barnes (Finance, Operations and Information Systems), J. Robert Hanrahan (Finance, Operations and Information Systems), William W. Liddell (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics), Kenneth E. Loucks (Marketing, International Business and Strategy), A. William Richardson (Accounting), Carol Sales (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics) Professors Mohamed Ayadi (Finance, Operations and Information Systems), Anteneh Ayanso (Finance, Operations and Information Systems), A. Tansu Barker (Marketing, International Business and Strategy), Darlene Bay (Accounting), Ernest Biktimirov (Finance, Operations and Information Systems), Danny Cho (Finance, Operations and Information Systems), Donald Cyr (Finance, Operations and Information Systems), Dirk De Clercq (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics), Sheng Deng (Marketing, International Business and Strategy), Paul Dunn (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics), Fayez Elayan (Accounting), Zhongzhi He (Finance, Operations and Information Systems), Hemantha Herath (Accounting), Eugene Kaciak (Finance, Operations and Information Systems), Kenneth J. Klassen (Finance, Operations and Information Systems), Martin I. Kusy (Finance, Operations and Information Systems), Jingyu (Jennifer) Li (Accounting), Teresa V. Menzies (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics), Alex Nikitkov (Accounting), Usman Raja (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics), Raafat R. Roubi (Accounting), Kojo Saffu (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics), Narongsak Thongpapanl (Marketing, International Business and Strategy), Samir Trabelsi (Accounting), Maxim Voronov (Marketing, International Business and Strategy), Robert Welch (Finance, Operations and Information Systems), Peter Yannopoulos (Marketing, International Business and Strategy), Lianxi Zhou (Marketing, International Business and Strategy) Associate Professors Ian Adamson (Accounting), Michael Armstrong (Finance, Operations and Information Systems), Walid Ben Omrane (Finance, Operations and Information Systems), Dave Bouckenooghe (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics), Kareen Brown (Accounting), Dipanjan Chatterjee (Finance, Operations and Information Systems), Carman W. Cullen (Marketing, International Business and Strategy), Louis Culumovic (Accounting), Eric Dolansky (Marketing, International Business and Strategy), Maureen Donnelly (Accounting), Todd Green (Marketing, International Business and Strategy), Wesley Helms (Marketing, International Business and Strategy), Tejaswini Herath (Finance, Operations and Information Systems), Shibing (Marshall) Jiang (Marketing, International Business and Strategy), Mark Julien (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics), Adam Kanar (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics), Staci Kenno (Accounting), Sohyung Kim (Accounting), Pascale Lapointe-Antunes (Accounting), Skander Lazrak (Finance, Operations and Information Systems), Zhefeng (Frank) Liu (Accounting), Herbert MacKenzie (Marketing, International Business and Strategy), Antonia Mantonakis (Marketing, International Business and Strategy), E. Sharon Mason (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics), Deborah M. McPhee (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics), Diane Miller (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics), Onem Ozocak (Finance, Operations and Information Systems), Parunchana Parchan (Accounting), Unyong (Howard) Pyo (Finance, Operations and Information Systems), Trish Ruebottom (Marketing, International Business and Strategy), Barbara Sainty (Accounting), Paul Scarbrough (Accounting), Anamitra Shome (Accounting), Tashfeen Sohail (Accounting), Tatyana Sokolyk (Finance, Operations and Information Systems), Robert Steinbauer (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics), Linda Stillabower (Accounting), Francis Sun (Marketing, International Business and Strategy), Tanya Tang (Accounting), Francine Vachon (Finance, Operations and Information Systems), Kai-Yu Wang (Marketing, International Business and Strategy), Yan Wang (Finance, Operations and Information Systems), J. David Whitehead (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics), Barry Wright (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics), Reena Yoogalingam (Finance, Operations and Information Systems), Allister Young (Accounting) Assistant Professors Abdul Rehman Ashraf (Marketing, International Business and Strategy), Shawna Chen (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics), Raymond Chiu (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics), Nam Ho (Accounting), Princely E. Ifinedo (Finance, Operations and Information Systems), Yun Ke (Accounting), Jin Lei (Finance, Operations and Information Systems), Nigussie Mengesha (Finance, Operations and Information Systems), Yasanthi Perera (Organizational Behaviour, Human Resource Management, Entrepreneurship and Ethics), Simon Suwanyangyuan (Accounting), Ali Vaezi (Finance, Operations and Information Systems), Shuai Yuan (Finance, Operations and Information Systems) Participating Faculty Lecturers M. Sharon Broderick (Marketing, International Business and Strategy), Norman Chasse (Accounting), Jacqueline Glenney (Marketing, International Business and Strategy), Sangeeta Hollo (Accounting), Geoff Hoover (Finance, Operations and Information Systems), Michael Robertson (Marketing, International Business and Strategy), Glenn Skrubbeltrang (Accounting), Xia (Celine) Zhang (Accounting) Graduate Programs Office Director, Operations, Graduate and Executive Programs, Goodman School of Business Carrie Kelly 905-688-5550, extension 3954 GSB 342A Graduate Academic Coordinator Brendan Barrett 905-688-5550, extension 5871 GSB 344 International Co-ordinator, Graduate Programs Jingtao (Teresa) Feng 905-688-5550, extension 4157 GSB 343 Student Skills Development Coordinator Luiza Guimaraes 905-688-5550, extension 5727 GSB 342 International Recruitment/Admissions Officer, Graduate Programs Jason Barfoot 905-688-5550, extension 5936 GSB 347 Graduate Admissions/Scholarships Coordinator Laurie Redford 905-688-5550, extension 6169 GSB 346 Graduate Recruitment Coordinator Rachel Bessette 905-688-5550, extension 5362 GSB 340 Graduate Program Assistant Stephanie McIntosh 905-688-5550, extension 3535 GSB 347 Administrative Assistant, Graduate Programs TBD 905-688-5550, extension 4156 GSB 341 Director, Co-op Programs Cara Boese |
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The Goodman School of Business offers two programs leading to the Master of Business Administration degree: MBA and MBA (International Student Pathway). Students who have obtained their degree outside of Canada may apply to either program. The Master of Business Administration (MBA) program is designed to provide individuals the opportunity to obtain an advanced professional business education that will enable them to realize their full potential and career goals. The program provides students with advanced management education, including advanced knowledge relating to professional business designations. This objective is carried out in the program by emphasizing the development and integration of the broad-based, functional business knowledge needed to advance an individual's management career. At the same time, students are provided with the opportunity to develop in-depth specialized knowledge in a selected field. The specialized fields of the MBA program include Accounting, Business Analytics, Finance, Human Resource Management, Marketing, and Operations Management. (The possibility exists that a specialized field may not be offered in any given year if there is insufficient student interest). The specialized fields are designed to incorporate the knowledge base related to professional designation programs such as: Chartered Professional Accountants (CPA), Chartered Financial Analyst (CFA) and Certified Human Resources Professional (CHRP). Students may also pursue an approved multi-disciplinary program drawn from the specialized courses offered in the program after consultation with, and approval of, the Associate Dean. A co-op work option allows students to apply their knowledge to private and public business settings and to develop highly specialized professional skills. The work experience, along with valuable networking contacts, makes a difference to students when preparing to enter the competitive career market. |
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Successful completion of a four year Bachelor's degree, or equivalent, in any discipline with an average of not less than 75% (mid-B). Although not necessary, professional work experience is a valuable asset. Some introductory knowledge of statistics and economics is recommended, but not required. A minimum score of 550 on the Graduate Management Admissions Test (GMAT) or a minimum score at the 60th percentile for both the verbal and quantitative reasoning sections on the GRE revised General Test (GRE), is required. For students who must provide proof of English Language Proficiency, a minimum Academic IELTS score of 7.5 or TOEFL iBT score of 105 or Pearson Test of English (Academic) score of 72 (or equivalent) is required. For a full listing of accepted tests see: https://brocku.ca/nextstep/international-students/english-language-proficiency/ The Graduate Admissions Committee will review all applications and recommend admission for a limited number of suitable candidates. Part-time study is available. Students who have completed courses equivalent to those in the first year of the MBA as part of an undergraduate Canadian or U.S. degree (within the last seven years) may be granted advanced standing, up to a maximum of ten half-credit courses (five credits), subject to performance. Advanced standing will be automatically assessed during the application review process. While each of these general criteria is important, an applicant's entire profile of academic and professional achievement will be evaluated. Strengths in one or more areas may compensate for weakness in another. Each year a limited number of applicants with extensive managerial work experience (a minimum of ten to fifteen years at mid-management or higher level) and a GMAT score of at least 600 who do not hold an undergraduate degree may be admitted to the program. The Graduate Admissions Committee will review all applications and recommend admission for a limited number of suitable candidates. |
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A total of twenty half-credit courses are required to complete degree requirements (with the exception of the Accounting specialization which requires twenty-four half-credit courses.) The program consists of a series of fourteen required half-credit courses and an additional six half-credit elective courses with a maximum of three research based courses. Full-time students normally complete the MBA over four terms; the Accounting Specialization is normally completed over five terms. Required Courses MBAB 5P01 Accounting for Decision-Making I MBAB 5P02 Quantitative Analysis MBAB 5P03 Economic Environment of Business MBAB 5P04 Organizational Behaviour and Design MBAB 5P05 Marketing Management MBAB 5P06 Accounting for Decision-Making II MBAB 5P07 Operations Management MBAB 5P08 Financial Management MBAB 5P09 Management Information Systems MBAB 5P20 Applied Business Research MBAB 5P21 Business Strategy MBAB 5P22 Global Business MBAB 5P23 Entrepreneurship or MBAB 5P24 Business Law MBAB 5P25 Business Ethics Fields of Specialization and Elective Courses General Program Students not selecting one of the specializations described below will be permitted to design a program which suits their needs and draws upon the specialized courses offered by the Goodman School of Business and, in some cases, other departments/programs or faculties. In addition to the required courses, students in the General program will select an additional six half-credit courses from any of the specialization and elective courses. Students with an undergraduate degree in Business, who wish to continue a previous specialization, will develop a program plan in consultation with the Associate Dean. A research project (normally one half-credit) may be expanded to three half-credits in place of course work where the course work would substantially duplicate material already completed in the student's undergraduate program. The accounting specialization is designed for students seeking a broad based accounting background. Students completing this specialization will earn significant advanced standing towards the Chartered Professional Accountant (CPA) designation. In addition to the required courses, this specialization requires a minimum of ten half-credit courses: MBAB 5P30 Assurance I MBAB 5P31 Managerial Accounting I MBAB 5P32 Financial Accounting I MBAB 5P34 Managerial Accounting II MBAB 5P35 Financial Accounting II MBAB 5P36 Financial Accounting III MBAB 5P37 Assurance II MBAB 5P38 Taxation I MBAB 5P39 Taxation II MBAB 5P47 Advanced Corporate Finance and Risk Management Business Analytics The business analytics specialization is designed to provide students with knowledge in logical, analytical, and critical thinking and prepare them for analysis and decision-making positions in a variety of industries and fast-growing professions. In addition to the required courses, this specialization requires a minimum of five half-credit courses: MBAB 5P11 Introduction to Business Analytics MBAB 5P12 Advanced Business Analytics MBAB 5P13 Database Management Systems and any two of the following: MBAB 5P14 Systems Analysis and Design MBAB 5P15 Introduction to Information Assurance MBAB 5P16 Enterprise Infrastructure Architecture MBAB 5P17 E-business Applications MBAB 5P18 Supply Chain Management and Enterprise-wide Systems MBAB 5P71 to 5P76 (any one Operations Management elective course) Finance The finance specialization is designed for students seeking a focus in investment management. This specialization is largely focused on the body of knowledge required for the CFA program. Students are encouraged to enroll concurrently in the CFA Level I exam. In addition to the required courses, students pursuing a Finance specialization must take five of the following: MBAB 5P41 Financial Statement Analysis MBAB 5P42 Equity Investments, Markets and Instruments MBAB 5P43 Debt Investments MBAB 5P44 Derivative Instruments MBAB 5P45 International Finance MBAB 5P46 Portfolio Management and Alternative Investments MBAB 5P47 Advanced Corporate Finance and Risk Management Human Resource Management The human resource management specialization is designed to provide students with a strong foundation of knowledge in the theory and practice of human resource management. Further expertise is developed through courses in specific specialty areas of human resource management and industrial relations. This program is designed to provide students with the majority of the course work necessary to sit the required National Knowledge Exam (NKE) as specified by Human Resources Professionals Association (HRPA) and Canadian Council of Human Resources Associations (CCHRA) to acquire the CHRP designation. In addition to the required courses,this specialization requires a minimum of five half-credit courses selected from: MBAB 5P51 Introduction to Industrial Relations MBAB 5P52 Introduction to Human Resource Management MBAB 5P53 Training and Development MBAB 5P54 Compensation Management MBAB 5P55 HR Planning and Strategy MBAB 5P56 Recruitment and Selection MBAB 5P57 Managing Health and Safety MBAB 5P58 Negotiating in Organizations Marketing The marketing specialization is designed to provide students with an integrated managerial approach that applies theoretical principles of marketing to practical, real world problems. Emphasis is placed on issues that relate to marketing in the global business world. In addition to the required courses, this specialization requires a minimum of five half-credit courses selected from: MBAB 5P61 Marketing Strategy MBAB 5P62 Marketing Research MBAB 5P64 Consumer Behaviour or MBAB 5P65 Business-to-Business Marketing plus any two of the following MBAB 5P60 Marketing of High-Technology Products and Innovations MBAB 5P63 International Marketing MBAB 5P66 Services Marketing MBAB 5P67 Sales Marketing MBAB 5P68 New Product Development MBAB 5P69 Integrated Marketing Communications Operations Management The Operations Management specialization is designed for students who are interested in the operational side of business; that is, the part of the organization that creates value for the customer. This includes the manufacture of goods and the provision of services. Operations Management students must take at least four from the following Operations Management courses: MBAB 5P71 Project Management MBAB 5P72 Quality Management MBAB 5P73 Logistics and Supply Chain Management MBAB 5P74 Simulation of Business Systems MBAB 5P75 Advanced Business Modeling with Spreadsheets MBAB 5P76 Advanced Operations Management: Special Topics Plus one additional course from the list above or from the courses listed below: MBAB 5P11 Introduction to Business Analytics MBAB 5P12 Advanced Business Analytics MBAB 5P13 Database Management Systems MBAB 5P14 Systems Analysis and Design MBAB 5P15 Introduction to Information Assurance MBAB 5P16 Enterprise Infrastructure Architecture MBAB 5P17 E-business Applications MBAB 5P18 Supply Chain Management and Enterprise-wide Systems MBAB 5P31 Managerial Accounting I MBAB 5P41 Financial Statement Analysis MBAB 5P52 Introduction to Human Resource Management MBAB 5P53 Training and Development MBAB 5P57 Managing Health and Safety MBAB 5P62 Marketing Research MBAB 5P68 New Product Development Research Courses Students may choose to replace up to three of the specialization courses with MBAB 5P91 Research Project II, MBAB 5P92 Research Project III, MBAB 5P93 Research Project IV and/or MBAB 5F91 Research Project I. Permission of the Graduate Programs Office is required. Co-op Option The co-op option is available to all full-time MBA students. Admission to the co-op option is on a competitive basis. Students may be admitted to the co-op option at the time of admission or following the first term of MBA courses. Co-op students must maintain a 75% overall average and achieve sufficient English language proficiency. Admission to the co-op option is on the basis of marks, a review of a personal resume; and employer availability. An interview may be required. Co-op students complete (MBAB 5N90) Co-op Professional Preparation Course, that include lectures, presentations and industry specific information, for two hours each week prior to the first co-op work term. Attendance is mandatory. MBA students will complete year one of their program prior to the co-op work term. |
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The Graduate Diploma in Business Administration (GDBA) program is designed to provide students with the opportunity to develop a breadth of knowledge across the key functional areas of business. The program is comprised of the first five required credits of the Master of Business Administration degree. The program is normally a two-term or one year program for full-time students. The program is also available to students interested in part-time study. |
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Successful completion of a four year Bachelor’s degree, or equivalent, in any non-business discipline with an average of not less than 75% (mid-B). A minimum score of 550 on the Graduate Management Admissions Test (GMAT) is required. For students who must provide proof of English Language Proficiency, a minimum Academic IELTS score of 7.5 or TOEFL iBT score of 105 or Pearson Test of English (Academic) score of 72 or equivalent is required. For a full listing of accepted tests see: brocku.ca/nextstep/international-students/english-language-proficiency/">https://brocku.ca/nextstep/international-students/english-language-proficiency/ Candidates who do not meet the admission requirements noted above may still be considered for conditional admission if they have at least seven years of full-time work experience with significant managerial responsibility, as evaluated by the Goodman School of Business. Any such candidate who is admitted will be placed on probation for their first 2.5 credits (5 courses) and may be subject to removal from the program at the discretion of the Associate Dean, Research and Graduate Programs, if a grade below 70% is achieved in one or more courses. The Graduate Admissions Committee will review all applications and recommend admission for a limited number of suitable candidates. |
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Graduate Diploma in Business Administration requirements include ten half-credit courses: MBAB 5P01, 5P02, 5P03, 5P04, 5P05, 5P06, 5P08, 5P21, MBAB 5P07 or 5P09 and MBAB 5P22 or 5P23. Students who achieve an overall average of 75% in the Graduate Diploma in Business Administration (GDBA) program may transfer directly to the Master of Business Administration degree program (MBA) with the approval of the Goodman Graduate Programs Office. Those students who opt to transfer to the MBA will not receive or will relinquish the Graduate Diploma in Business Administration (GDBA) and instead may use the GDBA earned credits to fulfill half of the MBA degree requirements. If a student later leaves the MBA prior to completion, the student will remain eligible to receive the Graduate Diploma in Business Administration. |
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Master of Business Administration (International Student Program) |
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MBA (International Student Pathway) leads to the Master of Business Administration degree and offers international students the opportunity to gain a North American business education. The MBA (ISP) program is a two-year, full-time program for students who do not meet the English language requirements of the traditional MBA program. The program is designed to help international students enhance their language abilities. MBA (ISP) students attend an intensive four-week Business English and Skills Transition program that includes the development of language and soft skills required to perform in the context of the North American business and academic environment. The MBA (ISP) provides students with a broad integrated background in management and functional areas of business in terms one and two. During the third and fourth terms, students may choose to pursue more in-depth knowledge in Accounting, Business Analytics, Finance, Human Resource Management, Marketing or Operations Management. The possibility exists that a specialization may not be offered in any given year if there is insufficient student interest. The specializations are designed to incorporate knowledge related to professional designation programs such as: Chartered Professional Accounts (CPA), Chartered Financial Analyst (CFA) and Certified Human Resources Professional (CHRP). A co-op work term allows students to apply their knowledge to private and public business settings and to develop professional skills. The work experience, along with valuable networking contacts, makes a difference to students when preparing to enter the competitive career market. Graduates of the MBA (ISP) will receive a degree stating "Master of Business Administration". |
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Successful completion of four year Bachelor's degree, or equivalent, in any discipline with an average of not less than 75% (mid-B). Although not necessary, professional work experience is a valuable asset. Some introductory knowledge of statistics and economics is recommended, but not required. Proof of English language proficiency will be required from all applicants. The minimum required score for entry is 88 on the TOEFL iBT (with minimum score of 21 on Speaking and 21 on Writing), 6.5 on the IELTS (no section under 6.0), or equivalent. For a full listing of accepted tests, see https://brocku.ca/nextstep/international-students/english-language-proficiency/. While each of these admission requirement components is important, an applicant's entire profile of academic and professional achievement will be evaluated. Strengths in one or more areas may compensate for weakness in another. The Graduate Management Admissions Test (GMAT) is not required for entry into the MBA (ISP) program. The achievement of a high GMAT, however, will reflect positively on an applicant's application. The MBA (ISP) is a full-time program. Part-time study is not available. The Graduate Admissions Committee will review all applications and recommend admission for a limited number of suitable candidates. |
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All students entering the MBA (ISP) must complete a non-credit Business English and Skills Transition (BEST) program with satisfactory standing (70%) in all courses. Students who do not achieve satisfactory standing may be withdrawn from the MBA (ISP) by the Associate Dean, Graduate Programs and Research in consultation with the MBA Committee. The BEST program takes place over four weeks in August of each year. The objective of this program is to prepare students for graduate studies in Canada and enable development of English language skills in a business context, prior to proceeding to the graduate courses. The program utilizes real world examples from the North American business and academic environment. Successful completion is required in the following courses: MBAB 5N85 Strategies for Success MBAB 5N86 Business Communication In addition to the Business English and Skills Transition program, a total of twenty half-credit courses are required to complete degree requirements (with the exception of the Accounting specialization which requires twenty-four half-credit courses.) The program consists of a series of fourteen required half-credit courses and six half-credit electives: Required Courses: MBAB 5P01 Accounting for Decision-Making I MBAB 5P02 Quantitative Analysis MBAB 5P03 Economic Environment of Business MBAB 5P04 Organizational Behaviour and Design MBAB 5P05 Marketing Management MBAB 5P06 Accounting for Decision-Making II MBAB 5P07 Operations Management MBAB 5P08 Financial Management MBAB 5P09 Management Information Systems MBAB 5P20 Applied Business Research MBAB 5P21 Business Strategy MBAB 5P22 Global Business MBAB 5P23 Entrepreneurship or MBAB 5P24 Business Law MBAB 5P25 Business Ethics Students may pursue a general program or complete the requirements of one of the specializations: Accounting, Business Analytics, Finance, Human Resource Management, Marketing or Operations Management. At least five of the relevant specialization courses must be completed in order to satisfy the specialization requirement, with the exception of the Accounting specialization that requires all ten of the Accounting specialization courses. The specialization requirements are listed in the MBA Specialization section above. The program is completed over four terms; the Accounting specialization over five terms. |
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The co-op option is available to all full-time MBA and MBA (ISP) students. Admission to the co-op option is on a competitive basis. Students may be admitted to the co-op option at the time of admission or following the first term of MBA or MBA (ISP) courses. Co-op students must required to maintain a 75% overall average and achieve sufficient English language proficiency. Admission to the co-op option is on the basis of marks, a review of a personal resumé and employer availability. An interview may be required. Co-op students complete (MBAB 5N90) Co-op Professional Preparation Course, that include lectures, presentations and industry specific information, for two hours each week prior to the first co-op work term. Attendance is mandatory. The co-op option is available to full-time students. MBA students will complete year one of their program prior to the co-op work term and MBA (ISP) students will complete all of their academic terms prior to the co-op work term. |
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The dual degree programme involves students from the following programmes: (a) At KEDGE BS: the ESC programme “grande école” at the master level (Master in Management) based in Bordeaux or Marseille. (b) At BROCK: the Masters of Business Administration (MBA) based in St. Catharines. Upon successful completion of the course of studies at both institutions the students will receive the following degrees: (a) The Master in Management (Diplôme du Programme ESC Grande Ecole) from KEDGE BS (b) The Master in Business Administration (MBA) from BROCK In order to obtain the MBA from BROCK, the KEDGE BS students shall successfully complete: (a) A minimum of ten of the overall required twenty courses at BROCK; (b) Of the core Brock courses, some may be waived if equivalent courses previously taken at KEDGE BS. These would include: Accounting for Decision-Making, Quantitative Analysis, Economic Environment of Business, Organizational Behaviour, Financial Management, Marketing Management, Accounting for Decision-Making II, Operations Management, Management Information Systems, Global Business, Business Strategy and Entrepreneurship (6 ECTS each). (c) The remaining elective credits to be selected by each student. In order to obtain the Master in Management from KEDGE BS, the BROCK students shall successfully complete: (a) Nine elective management classes at KEDGE BS (Marseille or Bordeaux campuses) (total 45 ECTS); (b) Thesis (15 ECTS); (c) Six months work experience, through internship or equivalency (co-op work term); (d) Official TOEIC score of 785 minimum (or equivalent), if not previously submitted (non-native English speakers only); (e) Completion of the "Sulitest" - Sustainability Literacy Test. |
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Admission Requirements Candidates joining this programme will be registered in the host institution as full time international students. BROCK students must apply to KEDGE BS for participation in the programme by May 15th for students beginning the programme in September, and October 15th for students beginning in January. KEDGE BS students must apply to BROCK for participation in the programme by May 1st. Students selected for the dual degree programme must be Master level students enrolled on a full-time basis and in good academic standing. Exchange students must meet the language requirements set by the host institution: Exchange students seeking admission to KEDGE BS and wishing to register in courses delivered in the French language must show proof of French proficiency: either by submitting a document stating that the student has a minimum B2 level according to the European Common Framework of Reference, or a letter from the Home institution certifying that the student’s level is equivalent to this score. Exchange students seeking admission to BROCK must provide the following documents: Transcript showing successful completion of the bachelor year of the Programme Grande Ecole, a current transcript showing courses complete to date for the M1 year, and proof of English proficiency (a minimum score of 90 on TOEFL ibt) and resume/CV. |
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Program Requirements (Brock Students) Year One at Brock Term 1 (at Brock) MBAB 5P01: Accounting for Decision Making I MBAB 5P02: Quantitative Analysis MBAB 5P03: Economic Environment of Business MBAB 5P04: Organizational Behaviour MBAB 5P08: Financial Management Term 2 (at Brock) MBAB 5P05: Marketing Management MBAB 5P06: Accounting for Decision Making II MBAB 5P07: Operations Management MBAB 5P09: Management Information Systems MBAB 5P22: Global Business Year Two at KEDGE Core Courses: MBAB 5P25 Business Ethics* MBAB 5P20: Applied Business Research** MBAB 5P21: Business Strategy** MBAB 5P23: Entrepreneurship or MBAB 5P24 Business Law** + 5 electives (25 ECTS total coursework) *Elective that would count as Business Ethics (MBAB 5P25) which is a required course for the Brock MBA. Substitutes could be “Business Ethics”, "Sustainable Development and Social Responsibility" or “Corporate Social Responsibility” as long as the course content addresses 50% of the content covered in Brock’s Business Ethics course. ** Kedge electives that count towards the remaining required courses for the Brock MBA must be chosen by the student in consultation with the Graduate Program Office. Substitutions must be approved by the Graduate Program Office. Other degree requirements for the Master in Management include: • Thesis (15 ECTS); • Official TOEIC score of 785 minimum (or equivalent), if not previously submitted (non-native English speakers only); • Completion of the ‘Sulitest’ – Sustainability Literacy Test. • 6 month Summer Internship in France (or Canada) required for KEDGE degree Program Requirements (KEDGE students) 3rd year Bachelor courses that will transfer as equivalent 1st year MBA courses at Brock: PGE-B3-ACC-001-F-L- Comptabilité Générale – Intro to Accounting (MBAB 5P01)** PGE-B3-STR-004-F-L- Développement durable / RSE CSR (MBAB 5P25)** PGE-B3-ACC-002-F-L- Contrôle de gestion – Management Accounting (MBAB 5P06)** PGE-B3-ECO-001-F-L- Economie (MBAB 5P03) ** Year One Core courses (M1) at KEDGE (60 ECTS) Human Resource Management (MBAB 5P04)* Finance (MBAB 5P08)* Marketing Management (MBAB 5P05)* Corporate Strategy (MBAB 5P21)* Innovation and Entrepreneurship (MBAB 5P23)* Managing in Complexity (unspecified elective at Brock)* Year Two (M2): First semester at Brock (30 ECTS) MBAB 5P02 Quantitative Analysis MBAB 5P20 Applied Business Research + 3 electives Year Two: Second Semester at Brock (30 ECTS) MBAB 5P07 Operations Management MBAB 5P09 Management Information Systems MBAB 5P22 Global Business + 2 electives *required core courses at KEDGE. **elective courses at KEDGE that would satisfy required core course requirements at Brock KEDGE students will complete their work placement in Canada at the end of year 2. |
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Students must check to ensure that prerequisites are met. Students may be deregistered, at the request of the instructor, from any course for which prerequisites and/or restrictions have not been met. Research Project I A comprehensive research project chosen in consultation with a faculty adviser. Individuals must show a capacity for independent study and develop substantive knowledge in an advanced area of business. Projects are normally structured to include the following minimum requirements: the identification of a substantive research question, the development of a thorough literature review and hypothesis, and the proposal of potential solutions. Restriction: open to MBA students Co-op Employment I Co-op work term (four months) with an approved employer providing a work integrated learning experience related to the student's chosen area of concentration. The co-op employment is full time with 35 to 40 hours per week for 12 to 16 weeks. Students are required to meet all the work term deliverables successfully (learning objective, work site visit, work term report and work term evaluation) and fulfill their employment contract in order to receive a “Satisfactory” grade for the work term. Restriction: Open to graduate business co-op students with permission of the Goodman School of Business Graduate Programs Office. Co-op Employment II Co-op work term (four months) with an approved employer providing a work integrated learning experience related to the student's chosen area of concentration. The co-op employment is full time with 35 to 40 hours per week for 12 to 16 weeks. Students are required to meet all the work term deliverables successfully (learning objective, work site visit, work term report and work term evaluation) and fulfill their employment contract in order to receive a “Satisfactory” grade for the work term. Restriction: Open to graduate business co-op students with permission of the Goodman School of Business Graduate Programs Office. Co-op Employment III Co-op work term (four months) with an approved employer providing a work integrated learning experience related to the student's chosen area of concentration. The co-op employment is full time with 35 to 40 hours per week for 12 to 16 weeks. Students are required to meet all the work term deliverables successfully (learning objective, work site visit, work term report and work term evaluation) and fulfill their employment contract in order to receive a “Satisfactory” grade for the work term. Restriction: Open to graduate business co-op students with permission of the Goodman School of Business Graduate Programs Office. Co-op Employment IV Co-op work term (four months) with an approved employer providing a work integrated learning experience related to the student's chosen area of concentration. The co-op employment is full time with 35 to 40 hours per week for 12 to 16 weeks. Students are required to meet all the work term deliverables successfully (learning objective, work site visit, work term report and work term evaluation) and fulfill their employment contract in order to receive a “Satisfactory” grade for the work term. Restriction: Open to graduate business co-op students with permission of the Goodman School of Business Graduate Programs Office. Business Writing (also offered as MACC 5N81) Emphasis on written business communication memos, letters, e-mails, reports, proposals. Restriction: open to MBA ISP students. Business Reading (also offered as MACC 5N82) Vocabulary and conventions of North American business. Restriction: open to MBA ISP students. Business Listening (also offered as MACC 5N83) Practice with business related audio/video materials. Academic note-taking skills. Restriction: open to MBA ISP students. Business Speaking (also offered as MACC 5N84) Developing oral communication skills for business meetings and presentations. Recognizing cultural differences in business practices. Restriction: open to MBA ISP students. Strategies for Success (also offered as MPAC 5N85) Workshops, seminars and presentations to assist in providing international students with a smooth transition to graduate studies in business. Restriction: Open to MBA ISP students. Business Communication (also offered as MPAC 5N86) Emphasis on language skills required to perform in an English-speaking business context. Restriction: open to MBA ISP students. Co-op Professional Preparation Course The primary goal of this course is to provide graduate students with the tools, resources and skills to maximize co-op employment and professional development opportunities – both while at Brock and after graduation. This course is a pre-requisite for any co-op students who wish to participate in co-op job search and grade will be evaluated based on class participation including attendance and completion of professional projects. Restriction: open to graduate business co-op students with permission of the Goodman School of Business Graduate Programs Office. Accounting for Decision-Making I The functional basics of accounting for management and business decisions. Data collection, classification, processing and interpretation. Restriction: open to MBA, MBA ISP and GDBA students. Quantitative Analysis Statistical and quantitative approaches to business decision making, analysis of business problems including descriptive statistics, regression and forecasting techniques, linear programming and decision tree analysis. Restriction: open to MBA, MBA ISP and GDBA students. Economic Environment of Business Macro and micro economic concepts related to business decision making including sales taxes and subsidies, consumer and production theory and various market structures such as discriminating monopoly, oligopoly and dominant firms. The determinants of levels of national income, employment, interest rates, inflation and prices in the Canadian economy. Government monetary, fiscal and international economic policies. Restriction: open to MBA, MBA ISP and GDBA students. Organizational Behaviour and Design Individual, group and organizational processes in organizations. Micro level topics include motivation, leadership, individual perception and attitudes, group dynamics and conflict management. Organization theory (macro) topics include organization design, environment, technology and structure, power and politics in organizations and organizational culture. Restriction: open to MBA, MBA ISP and GDBA students. Marketing Management Demonstrating the role of marketing in the firm, exploring the relationship of marketing to other functions, and helping students to learn how to make marketing decisions in the context of general management. Restriction: open to MBA, MBA ISP and GDBA students. Accounting for Decision-Making II An examination of financial reporting issues and managerial accounting techniques in the context of problem solving and decision making in business. Restriction: open to MBA, MBA ISP and GDBA students. Operations Management Managerial issues relating to the operations function of organizations, concepts and techniques of operations-production management, product and service design, process selection, facility location and layout, quality management, planning, inventory and supply-chain management, project management and management of new technologies. Restriction: open to MBA, MBA ISP and GDBA students. Financial Management Concepts, instruments and techniques used for financial decision making. Emphasis is on the maximization of shareholders' wealth and on the role of the financial manager in choosing the appropriate techniques for financial problem solving. Restriction: open to MBA, MBA ISP and GDBA students. Management Information Systems Information systems and their application in business organizations. Key management issues with respect to the use of computer and information technology in modern business environments. The various tools of information systems and the interrelationships of computer systems and telecommunications as management challenges in the technology age. Restriction: open to MBA, MBA ISP and GDBA students. Introduction to Business Analytics Foundations, Functionalities, and Applications of Business Intelligence/Business Analytics; Business Intelligence Architecture and Components; Multi-Dimensional Analysis (OLAP), Data Pre-Processing and Visualization Techniques; Basic Data Mining Technologies and Business Applications; Introduction to Techniques for Data Clustering, and Classification. Restriction: open to MBA, MAcc and MSc students. Prerequisite(s): MBAB 5P09, or permission of the Graduate Programs Office and/or instructor. Advanced Business Analytics Advanced Business Analytics and Enterprise Reporting; Advanced Clustering and Classification Techniques; Predictive Modeling; Association Rule Mining; Text Mining and Web Analytics; Visual Analytics. Restriction: open to MBA, MAcc and MSc students. Prerequisite(s): MBAB5P11 and MBAB5P13 or permission of the Graduate Programs Office and/or instructor. Database Management Systems Fundamental concepts of file systems and database systems; data models; the relational database model; conceptual database design and the ER model; normalization; Physical database design, Introduction to SQL. Restriction: open to MBA, MAcc and MSc students. Prerequisite(s): MBAB 5P09, or permission of the Graduate Programs Office and/or instructor. Systems Analysis and Design System development life cycle; data flow in the business processes through use cases; gathering functional and non-functional business requirements; documentation of process models through data flow diagrams; and documentation of data models through entity-relationship diagrams. Restriction: open to MBA, MAcc and MSc students. Prerequisite(s): MBAB 5P13 or permission of the Graduate Programs Office and/or instructor. Introduction to Information Assurance Topics include domains of: Information security risk assessment and management; incident management, business continuity and disaster recovery planning; legal regulations affecting security (Financial BASIL, SOX, IFRS, PIPEDA, etc.), Compliance; operations security ; physical (environmental) security; security architecture and design; forensic investigation , security governance – strategic alignment of security function, information security program development and management. Restriction: open to MBA, MAcc and MSc students. Prerequisite(s): MBAB 5P09, or permission of the Graduate Programs Office and/or instructor. Enterprise Infrastructure Architecture Review of networking concepts; computer network management and performance evaluation; review of enterprise architectures frameworks; Application architecture; Technology architecture; server environments- client server, P2P, thin/thick client etc. and operating systems; network configurations: hardware, platforms, and hosting; virtualization; cloud computing; grid computing. Restriction: open to MBA, MAcc and MSc students. Prerequisite(s): MBAB 5P09, or permission of the Graduate Programs Office and/or instructor. E-business Applications E-Business models and strategies; e-business applications in supply chain management, e-procurement, and CRM, performance metrics, e-business architecture, and security issues and challenges in conducting e-business, privacy and legal issues Restriction: open to MBA, MAcc and MSc students. Prerequisite(s): MBAB 5P09 or permission of the Graduate Programs Office and/or instructor. Supply Chain Management and Enterprise-wide Systems Fundamental concepts, framework, and information technology context of enterprise-wide systems; importance of integrated information systems in an organization; technological infrastructure, and integration of enterprise-wide applications; material flows across supply chains Restriction: open to MBA, MAcc and MSc students. Prerequisite(s): MBAB 5P09, or permission of the Graduate Programs Office and/or instructor. Applied Business Research The basic tools of business research to gather, record, and analyze data for aid in making business decisions. Survey design, scales, multivariate analysis and non-parametric measures. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P02 or permission of the Graduate Programs Office. Business Strategy The development of plans and activities that integrate the various operating and support functions of an organization to effect strategies of competitive positioning. The tasks of governance and leadership related to the dynamic nature of corporate strategy. The accountability of the firm to internal and external stakeholders. Restriction: MBA and MBA ISP students with a minimum 5.0 credits; Diploma students must hold a minimum of 2.5 credits or permission of the Graduate Programs Office. Open to MBA, MBA ISP and GDBA students. Global Business Exposes students to numerous challenges a firm faces as it attempts to internationalize its operations. At the end of the course, the student is expected to have a better understanding of the micro factors which make management of international businesses distinct from domestic businesses. The topics to be covered include the international aspects of business functions, entry strategies, site selection, world trade developments and ethics in international business. Restriction: open to MBA, MBA ISP, MAcc and GDBA students. Entrepreneurship Theories of entrepreneurship and intrapreneurship, entrepreneurial attributes, new venture creation processes, web based business operations, and business plan preparation. Restriction: open to MBA, MBA ISP, MAcc and GDBA students. Business Law The legal environment of business and basic legal considerations for business organizations including forms of organization, liability of owners, shareholders, directors and managers. Restriction: open to MBA and MBA ISP students. Business Ethics Ethical theory and cases pertaining to business individuals, business organizations, and political-economic systems. Topics may include basic concepts of philosophical ethics; the rights and responsibilities of shareholders and other stakeholders; corporate governance; moral issues in international business; moral obligations to consumers; workplace issues; the natural environment; the relation of ethics and law; capitalism and its critics; future directions for the relationship of business to the rest of society. Restriction: open to MBA, MAcc and MBA ISP students. Assurance I Principles and theories of auditing; ethical, legal and professional responsibilities of the auditor; nature of verification, audit evidence, testing, the elements of effective control structures, the use of statistical sampling and evolution of external, internal and comprehensive auditing; application of professional judgment and integration of auditing across the organization. Restriction: open to MBA and MBA ISP students. Managerial Accounting I Internal recording systems devised to implement and guide management planning and control with particular emphasis on cost finding, product costing, cost behaviour and cost allocations as well as analysis and communication of relevant information to users in a professional manner. Restriction: open to MBA and MBA ISP students. Prerequisite(s): MBAB 5P06 or permission of the Graduate Programs Office. Financial Accounting I The theory and practice of financial statement preparation including the measurement, reporting, and disclosure of assets, liabilities, equity, revenue and expenses with specific reference to generally accepted accounting principles and interpretation of related reports. Restriction: open to MBA and MBA ISP students. Prerequisite(s): MBAB 5P01 or permission of the Graduate Programs Office. Note: MBAB 5P32 may be taken concurrently with MBAB 5P35. Taxation for Business Decisions The principles of individual and corporate taxation emphasizing the effects of federal and sub-federal income taxes on decision making in business. Restriction: open to MBA and MBA ISP students. Managerial Accounting II Performance evaluation, divisional performance measurement, transfer pricing, behavioural implications of accounting information and current issues as well as analysis and communication of relevant information to users in a professional manner. Restriction: open to MBA and MBA ISP students. Prerequisite(s): MBAB 5P31 or permission of the Graduate Programs Office. Financial Accounting II The theory and practice of financial statement preparation in accordance with generally accepted accounting principles. Complex issues including accounting for leases, pensions, future income taxes, inter corporate investments and cash flow reporting. Restriction: open to MBA and MBA ISP students. Prerequisite(s): MBAB 5P32 or permission of the Graduate Programs Office. Note: MBAB 5P32 may be taken concurrently with MBAB 5P35. Financial Accounting III The theory and practice of financial statement preparation in accordance with generally accepted accounting principles with emphasis on accounting for complex business organizations and not-for-profit organizations. Restriction: open to MBA and MBA ISP students. Prerequisite(s): MBAB 5P35 or permission of the Graduate Programs Office. Assurance II Generally accepted auditing standards, risk, materiality and the planning and execution of the audit. Emphasis on the overall audit plan, evaluation of results, testing and sampling, audit reports, review engagements, internal controls, and the audit of different transaction cycles. Integration of auditing across the organization. Restriction: open to MBA and MBA ISP students. Prerequisite(s): MBAB 5P30 Taxation I Principles underlying federal income taxation in Canada through an analysis of the Income Tax Act. Computation of net income for tax purposes, taxable income and taxes payable for individuals. Rights/obligations of the taxpayer. Determination of effects of federal income taxes on decision-making. Discussion of taxation issues that integrate across businesses and for individuals. Restriction: open to MBA and MBA ISP students. Taxation II Topics include computation of taxable income and taxes payable for corporations. Tax implications of changes in corporate structures, corporate distributions, rollovers, shareholder/manager remuneration. Trusts and Partnerships. Determination of the effects of federal income taxes on decision-making. Discussion of taxation issues that integrate across businesses and for individuals. Restriction: open to MBA and MBA ISP students. Prerequisite(s): MBAB 5P38 Financial Statement Analysis Analysis of financial accounting procedures and the rules that govern disclosure. Emphasis is on basic financial statements and how alternative accounting methods affect those statements and the analysis of financial statement relationships. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P08 or permission of the Graduate Programs Office. Equity Investments, Markets, and Instruments Selecting an investment in a global market and the organization, structures, and functioning of securities markets. Discussion of the security market indicator series and the efficient capital markets. An introduction to security valuation, stock market analysis, industry analysis, company analysis, stock selection and technical analysis, with discounted cash flow implications. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P08 or permission of the Graduate Programs Office. Debt Investments Features and valuation of fixed income securities. Analysis of bond markets concentrating on fixed income and fixed income derivatives markets. Risks and returns associated with investments in the markets, and how these investments can be optimally allocated to yield successful portfolio performance. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P08 or permission of the Graduate Programs Office. Derivative Instruments Introduction to options, futures and swap markets. Pricing principles and theory of these derivative securities as they apply to various trading and hedging strategies. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P08 or permission of the Graduate Programs Office. International Finance Overview of the international financial environment, the theoretical and practical aspects of the various international financial markets, and the impact of the international environment on the financial decision making of the individual and the firm. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P08 or permission of the Graduate Programs Office. Portfolio Management and Alternative Investments Portfolio management policies for individual and institutional investors, asset allocation, general portfolio construction and revision, equity and fixed-income portfolio management strategies, real estate portfolio management, and hedging strategies. Performance measurement, performance attribution analysis, and AIMR performance presentation standards are presented. Analysis of real estate and currency or foreign exchange investments and investment companies. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P42 or permission of the Graduate Programs Office. Advanced Corporate Finance and Risk Management Topics include financial planning and management, capital structure, dividend policy, corporate finance transactions, derivatives, risk management, and bankruptcy risk. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P08 (MBA students) or MACC 5P91 (MAcc students) or permission of the Graduate Programs Office. FinTech with Blockchains and Cryptocurrencies Cryptocurrencies, blockchains, smart contracts, and their implications in the FinTech area to the financial world. The implications to cryptofinance cover investment products, derivatives, portfolio management, and initial coin offerings. Applications to the finance industry will advance the existing development in the FinTech area into cryptofinance. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P08 or permission of the Graduate Programs Office. Introduction to Industrial Relations An introductory course which emphasizes the practical application of basic skills required to manage in workplaces which are either unionized or might become unionized. Lectures, readings, simulations, case analyses, and other assignments will acquaint students with the structure and functioning of the Canadian industrial relations system, basic employment law concepts, the union certification process, negotiation and administration of collective agreements, strikes and dispute resolution in an international context. Restriction: open to MBA, MBA ISP and MAcc students. Prerequisite(s): MBAB 5P04 or permission of the Graduate Programs Office. Introduction to Human Resource Management A basic overview of key aspects of managing Human Resources in domestic and global markets, emphasizing the link between HR policies, practices, organizational strategy and legislative requirements. Topics will include recruitment and selection, job analysis, training and development, performance management, benefits, health and safety, industrial relations and collective bargaining. Restriction: open to MBA, MBA ISP and MAcc students. Prerequisite(s): MBAB 5P04 or permission of the Graduate Programs Office. Training and Development A systematic examination of training and development in organizations. Topics include training and development as a process and an investment, the organizational context of effective training and development, adult education theory, equity in training, and organizational learning. Primary emphasis will be placed on the theoretical and applied aspects of instructional systems design including: needs analysis, program design, development and implementation and program evaluation and follow-up. Restriction: open to MBA, MBA ISP and MAcc students. Prerequisite(s): MBAB 5P04 or permission of the Graduate Programs Office. Compensation Management Strategic compensation formulation and planning, as well as the management of the compensation system. Topics include the process for developing compensation objectives, economic and behavioural theories of compensation, pay and benefits determination, job and market evaluation, skill or knowledge-based pay, and pay equity. An exploration of the use of individual, group, and organizational incentives to support compensation objectives. It also examines the process and procedures involved in implementing, managing, and evaluating the compensation system. Restriction: open to MBA, MBA ISP and MAcc students. Prerequisite(s): MBAB 5P04 or permission of the Graduate Programs Office. HR Planning and Strategy Explores various aspects of the Human Resources Planning process at the micro and macro level and their relationship to organizational strategy. Topics include forecasting human resource requirements, environmental scanning, examining supply and demand, and recommendations on how to deal with surpluses and shortages of staff. Restriction: open to MBA, MBA ISP and MAcc students. Prerequisite(s): MBAB 5P04 or permission of the Graduate Programs Office. Recruitment and Selection Provides an in-depth review of current recruitment and selection practices in the Canadian environment, as well in global markets. Topics include job analysis, preparation and evaluation of job descriptions, human rights legislation, employment standards and pay equity considerations in addition to understanding the different interviewing methods available to managers. Restriction: open to MBA, MBA ISP and MAcc students. Prerequisite(s): MBAB 5P04 or permission of the Graduate Programs Office. Managing Health and Safety Provides a basic knowledge of health and safety. Topics include legislation, psychosocial hazards, hazard recognition and assessment, hazard control, accident investigation, and other topics of interest. Restriction: open to MBA, MBA ISP and MAcc students. Prerequisite(s): MBAB 5P04 or permission of the Graduate Programs Office. Negotiating in Organizations Understanding, analyzing, and using the key processes and sub-processes of negotiating in a broad range of business situations to optimize participants' negotiating effectiveness. Restriction: open to MBA, MBA ISP and MAcc students. Prerequisite(s): MBAB 5P04 or permission of the Graduate Programs Office. Marketing of High-Technology Products and Innovations Marketing of high-technology products and innovations in turbulent environments, rapid decision making with incomplete information. This course will explore concepts and practices related to marketing in this unique, fast-paced environment. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P05 or permission of the Graduate Programs Office. Marketing Strategy The development and the execution of marketing strategies. Topics include market orientation, customer retention strategies, industry, customer and competitive analysis, sources of competitive advantage and advanced marketing mix strategies. Computer simulation. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P05 or permission of the Graduate Programs Office. Marketing Research The role of marketing research as a marketing decision making tool. Topics include questionnaire design, experimentation, sampling, data collection and analysis and statistical methods for marketing research. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P20 and MBAB 5P05 or permission of the Graduate Programs Office. International Marketing Globalization is now a top priority for large and small companies, and marketing is the key function allowing firms to expand worldwide. This course uses a practical, managerial approach to explore global decisions. Topics covered include market selection and entry, alliances, competitive analysis, global consumers and brands, cross-cultural management, global communications and organization. Extensive class discussions and oral presentations by students cover cases and articles on international markets. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P05 and MBAB 5P22 or permission of the Graduate Programs Office. Consumer Behaviour The application of behavioural science concepts to marketing; the interactions of consumers, sellers, public policy makers and researchers. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P05 or permission of the Graduate Programs Office. Business-to-Business Marketing Develops the managerial skills and insights required to apply marketing principles to effectively and efficiently market business products and services to other companies, government bodies and institutions. The course will examine the unique aspects of business-to-business marketing such as shifting channel power relationships, the nature of e-commerce, organizational buying behaviour. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P05 or permission of the Graduate Programs Office. Services Marketing Students taking this course will become more aware of the nature and characteristics of services, more knowledgeable about the ways services need to be marketed due to their intangible core, and more knowledgeable about service quality and the foundation of services marketing. The course will emphasize success factors in services marketing. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P05 or permission of the Graduate Programs Office. Sales Management This course covers the inter-related sales force management processes of developing and implementing the company's strategic sales program, and reviewing and evaluating sales performance. Specific topics include planning and organizing the selling function; estimating market potential and forecasting sales; account management strategies and managing customer interactions; recruiting, selecting, training, compensating, and motivating salespeople; and evaluating the sales force and individual salespeople. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P05 or permission of the Graduate Programs Office. New Product Development Major issues, problems, and challenges faced by new product development managers and their teams. Topics include: (1) the key stages of product development: opportunity identification, idea generation; product design; product testing; launch issues; and life-cycle management; (2) new analytical methods to reduce risk and improve innovativeness at both new product team-level and firm-level, and (3) a variety of new product development strategies (i.e., incremental versus radical innovativeness; technological discontinuities and dominant designs; new product diffusion and adoption; and exploration versus exploitation) from the perspective of large companies and start-ups. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P05 or permission of the Graduate Programs Office. Integrated Marketing Communications Current topics in marketing communications. Topics include: (1) coordinating and synchronizing the various promotional mix elements to develop effective communications programs; (2) examining the roles of advertising, sales promotion, direct marketing, and the use of social media within communications programs; and, (3) managerial decision-making in marketing communications from both theoretical and practical perspectives. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P05 or permission of the Graduate Programs Office. Project Management Concepts and techniques for managing projects. Role of the project manager, strategic issues, resource allocation, conflict management, risk management, planning, budgeting, scheduling and controlling projects. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P02 & MBAB 5P07, or permission of the Graduate Programs Office. Quality Management Management, control, and improvement of quality. Statistical tools and the business context. Quality management systems, such as ISO 9000. Quality control tools, such as control charts. Quality improvement methods, such as lean and six sigma. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P02 & MBAB 5P07, or permission of the Graduate Programs Office. Logistics and Supply Chain Management Supply chain modeling and performance. Strategic, planning and operational issues central to the management of supply chains. Design and coordination of supply chain networks, inventory management and planning, sourcing, procurement, transportation, and strategic partnerships. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P02 & MBAB 5P07, or permission of the Graduate Programs Office. Simulation of Business Systems Fundamental concepts and methods for simulation modeling and analysis. Discrete-event simulation models. Topics include design of experiments, input and output analysis, and model validation. Applications include inventory systems, waiting line systems, scheduling, and process improvement. Restriction: open to MBA and MBA ISP students. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P02 & MBAB 5P07, or permission of the Graduate Programs Office. Advanced Business Modeling with Spreadsheets Methods for building spreadsheet models for business problems. Practical application of OR tools and techniques. Topics include linear programming, goal programming, integer programming, transportation and network models. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P02 & MBAB 5P07, or permission of the Graduate Programs Office. Advanced Operations Management: Special Topics Various topics will be studied. May include: forecasting, revenue management, service operations, and/or healthcare operations. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P02 & MBAB 5P07, or permission of the Graduate Programs Office. Game Theory for Business Decision modeling in competitive and co-operative situations. Equilibriums, information, signaling and screening, principals and agents, commitment, and playing the larger game. Applications from corporate acquisitions, bargaining and arbitration, outsourcing, ethics, pricing and promotion, auctions, organizational politics, and financial reporting and analysis. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P02 and MBAB 5P07, or permission of the Graduate Programs Office. Corporate Entrepreneurship and Innovation Creating and maintaining entrepreneurship in midsized and large organizations. Leadership and management issues in entrepreneurship, innovation and technology. Challenges and opportunities for successful corporate entrepreneurship. Restriction: Open to MBA, MBA ISP and MAcc students. Leadership and Change Theoretical, research and practical aspects of leadership and change designed to develop individual capacity to lead and to enact organizational change. Restriction: open to MBA, MAcc and MBA ISP students. Prerequisite(s): MBAB 5P04 or permission of the Graduate Programs Office. Managing and Mentoring the Growing Venture Opportunities and challenges for managing growing ventures; application and adaptation of management techniques at different company growth stages; mentoring roles of external stakeholders along the venture life cycle. Restriction: Open to MBA, MBA ISP and MAcc students Internet and Social Media Marketing Understanding of the digital marketplace necessary to adapt to its ongoing changes, while developing skills to perform vital daily online functions. Topics discussed and applied include digital branding and promotion, content design and channel optimization, persona-driven and data-driven internet marketing, organic versus paid search campaign, and value-creation through internet communication and touchpoints. Prerequisite(s): MBAB 5P05 or permission of the Graduate Programs Office. Marketing Analytics and Intelligence Essential decision models and strategic metrics that form the cornerstone of marketing analytics. Predicting and managing customers’ lifetime value, and boosting return on marketing investment (ROMI) through data-driven marketing. Topics discussed and applied include market sizing, marketing forecasting and positioning, market response modeling, measuring customer preferences, marketing expense optimization, and communicating to senior executives through data-driven presentations. Prerequisite(s): MBAB 5P05 or permission of the Graduate Programs Office. Research Project II An independent research project in an area of specialization supervised by a faculty member. Projects can be literature based, applied organization based and/or focused on empirical data. Restriction: open to MBA students. Research Project III An independent research project in the area of specialization supervised by a faculty member. Projects can be literature based, applied organization based and/or focused on empirical data. Restriction: open to MBA students. Research Project IV An independent research project in the area of specialization supervised by a faculty member. Projects can be literature based, applied organization based and/or focused on empirical data. Restriction: open to MBA students. |
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2019-2020 Graduate Calendar
Last updated: July 11, 2019 @ 09:13AM