2011-2012 Undergraduate Calendar

The Department of Sport Management offers a four-year program leading to a Bachelor of Sport Management (BSM). The requirement for graduation with a BSM (Honours) is a minimum 70 percent major average and a minimum 60 percent non-major average. The requirement for graduation with a BSM is a minimum 60 percent major average and a minimum 60 percent overall average.

The program is designed to meet the needs of a rapidly expanding sport industry and incorporate fieldwork experiences for students.

Students will be prepared for sport management career opportunities that include marketing, public relations, promotions, communications, human resources and financial, facility and event management in a variety of public, commercial and non-profit organizations.

Re-admission and Transfer Eligibility

The application form for re-admission or for transfer into the BSM program (Declare or Change Majors) is available on the web at brocku.ca/webfm_send/1400 or at the Registrar's Office. The Declare or Change Majors form to transfer into the BSM must be completed and returned to the Office of the Registrar by May 1. The BSM is a limited enrolment program. Admission is not guaranteed by attainment of the minimum requirements outlined below.

To be eligible for re-admission, or for transfer from another program, to the BSM program, a student must meet all of the following requirements:

Completion of SPMA 1P91, 1P92, MGMT 1P51 and 1P52 with a minimum 60 percent in each.

A minimum 65 percent average overall in all SPMA major courses taken to date, (including the above courses and any upper year SPMA courses) which would be included in the calculation of the BSM major average.

A minimum 60 percent overall average.

Program Notes

1.	A minimum 60 percent in each of SPMA 1P91, 1P92, MGMT 1P51 and 1P52, a minimum 60 percent major average and a minimum 60 percent overall average are required to continue as a major in Sport Management.
2.	All students must take 3 context credits: one Humanities context credit, one Sciences context credit and one Social Sciences context credit. Two credits must be used to satisfy context requirements by the end of year 2 and the third context credit must be completed no later than the end of year 3.
3.	Students may choose to take WRIT 1P93 in year 2. If students choose this option then an additional one-half elective credit must be taken in year 1. Students may choose to take ENTR 2P51 in year 3. If students choose this option, then an additional one-half elective credit must be taken in year 2.
4.	SPMA majors must take a minimum of two non-SPMA elective credits (excluding cross-listed and context courses).
5.	In 20 credit degree programs a maximum of eight credits may be numbered 1(alpha)00 to 1(alpha)99; at least three credits must be numbered 2(alpha)90 or above; at least three credits must be numbered 3(alpha)90 or above; and the remaining credits must be numbered 2(alpha)00 or above. In some circumstances, in order to meet university degree and program requirements, more than 20 credits may be taken.

Sport Management

Year 1

	SPMA 1P91 and 1P92
	MGMT 1P51 and 1P52
	WRIT 1P93 (see program note 3)
	two and one-half elective credits (see program notes 2 and 4)

Year 2

	SPMA 2P05, 2P06, 2P07, 2P21, 2P27 and 2P96
	ENTR 2P51 (see program note 3)
	one and one-half elective credits (see program notes 2, 3 and 4)

Year 3

	SPMA 3P08, 3P21, 3P27 and 3P65
	SPMA 3P07 or 3P17
	two and one-half elective credits (see program notes 2 and 4)

Year 4

	Three SPMA credits numbered 4(alpha)00 or above
	two elective credits (see program note 4)

Course Descriptions

Note that not all courses are offered in every session. Refer to the applicable term timetable for details.

# Indicates a cross listed course

* Indicates primary offering of a cross listed course

Prerequisites and Restrictions

Students must check to ensure that prerequisites are met. Students may be deregistered, at the request of the instructor, from any course for which prerequisites and/or restrictions have not been met.

SPMA 1P91

Introduction to Sport Management

Micro aspects of management applied to sport, including human resources, sport marketing, sponsorship, finance, event management, sport law, and related issues.

Lectures, seminar, 3 hours per week, plus field experience.

Restriction: open to SPMA majors until date specified in Registration guide. Not open to BBA and BAcc majors.

Note: a field experience fee may be charged; consult the Department.

Completion of this course will replace previous assigned grade and obtained credit in PEKN 2P01.

SPMA 1P92

Understanding Sport Industry Sectors

Macro aspects of the sport industry, including key actors, governance, funding, current research and industry trends in public, commercial, and non-profit sectors.

Lectures, seminar, 3 hours per week, plus field experience.

Restriction: open to SPMA majors until date specified in Registration guide.

Note: a field experience fee may be charged; consult the Department.

Completion of this course will replace previous assigned grade and obtained credit in PEKN 2P01.

SPMA 2P00

Professional Sport in North America

Topics may include ownership, league operations, role of media, labour/management relationships, and commercial sport industry.

Lectures, 3 hours per week.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

Note: a field experience fee may be charged; consult the Department.

SPMA 2P05

Management Concepts in Sport Organizations

Organizational theory related to sport organizations; topics may include organizational structure, strategy, technology, power, and politics.

Lectures, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide. Not open to BBA and BAcc majors.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

Completion of this course will replace previous assigned grade and credit obtained in OBHR 2P51 and 2P52.

SPMA 2P06

Sport Policy

Sport policy within the Canadian sport system. Topics include government involvement in sport and policy issues.

Lectures, seminar, 3 hours per week.

Restriction: open to SPMA majors.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

SPMA 2P07

Research Design and Evaluation

Issues concerning the construction, administration, and evaluation of data collection as well as the processing and analysis of data.

Lectures, lab, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

Completion of this course will replace previous assigned grade and obtained credit in PEKN 2P08 and RECL 2P07.

SPMA 2P09

Labour Relations in Professional Sports

(also offered as LABR 2P09)

Economic, political and social impacts of labour relations in professional sports. Topics may include free agency, collective bargaining, strikes and lockouts, and the role of players' associations.

Lectures, seminar, 3 hours per week.

Prerequisite(s): one of SPMA 1P91, LABR 1F90, 1F99 or permission of the instructor.

SPMA 2P21

Organizational Behaviour in Sport Organizations

Behaviours of people in sport organizations. Topics may include individual (motivation, job satisfaction) and interpersonal (communication, group dynamics) processes and management functions concerning employees in sport organizations.

Lectures, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide. Not open to BBA and BAcc majors.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

Completion of this course will replace previous assigned grade and credit obtained in OBHR 2P51 and 2P52.

SPMA 2P22

Media and Sport

(also offered as COMM 2P22 and PCUL 2P22)

Representation of sport in film, television and advertising. Topics may include issues of race, gender, business, politics, and ideology in both professional and non-professional sports.

Lectures, seminar, 3 hours per week.

Restriction: open to SPMA, BCMN, COMM, MCMN, PCUL majors and MEST minors with a minimum of 5.0 overall credits or permission of the instructor.

SPMA 2P27

Financial Practices in Sport Management I

Introduction to financial principles. Topics include for-profit and non-profit budgeting, bookkeeping, financial accounting, grant applications and taxation.

Lectures, 3 hours per week.

Restriction: open to SPMA majors. Not open to BBA and BAcc majors.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P97.

SPMA 2P96

Introduction to Sport and the Law

Sport-related legal issues and concepts. Topics may include negligence and liability, risk management, violence, discrimination, doping, employment and labour law, principles of procedural fairness.

Lectures, 3 hours per week.

Restriction: open to SPMA majors.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

SPMA 2P97

Facility Management

Sport facility theory and operation emphasizing planning, assessment, and feasibility functions in private and public facilities.

Lectures, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

Note: a site visit fee may be charged; consult the Department.

SPMA 3P02

Sport Management Field Work

Placement in an internal Brock University sport or sport-related organization.

Tutorials, 2 hours alternating weeks, plus field work.

Restriction: open to SPMA majors with a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 2P05 and 2P06.

SPMA 3P06

Globalization of Sport

Examination of political, economic, social, and cultural forces leading to the globalization of sport. Topics may include migration of athletes, sporting goods manufacturing in developing and least developed countries, global sport-media complex, international sport organizations, and the resurgence of nationalism.

Lectures, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 2P06.

SPMA 3P07

Quantitative Analysis for Sport Management

Quantitative means of understanding, evaluating, and interpreting statistical information.

Lectures, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 2P07.

Completion of this course will replace previous assigned grade and credit obtained in PEKN 3P08 and RECL 3Q07.

SPMA 3P08

Sport Event Management

Examination of the planning model and current practices for major sport events, including provincial, national, and international championships. Topics include feasibility studies, bidding, operational planning, implementation, monitoring, management, evaluation, and renewal of sport events.

Lectures, seminar, 3 hours per week.

Restriction: open to SPMA majors who have a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 2P05.

SPMA 3P17

Qualitative Analysis for Sport Management

Examination of qualitative approaches emphasizing development of skills in a wide range of data collection and analytic techniques, and modes of communicating research.

Lectures, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 2P07.

Completion of this course will replace previous assigned grade and credit obtained in PEKN 3P18 and RECL 3Q17.

SPMA 3P21

Managing Human Resources in Sport Organizations

Theories, research and current practices emphasizing the fundamentals of managing employees. Topics may include job design, recruitment, interview and selection, salary negotiation, orientation, training, evaluation and termination.

Lectures, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits. Not open to BBA and BAcc majors.

Prerequisite(s): SPMA 2P21.

Completion of this course will replace previous assigned grade and credit obtained in OBHR 2P51, 2P52 and RECL 3P20.

SPMA 3P27

Financial Practices in Sport Management II

Advanced topics in financial management, including time value of money, debt and equity financing, capital budgeting and spending earnings.

Lectures, 3 hours per week.

Restriction: open to SPMA majors who have a minimum of 8.0 overall credits. Not open to BBA and BAcc majors.

Prerequisite(s): SPMA 2P27.

Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P97.

SPMA 3P55

The Sociology of Professional Wrestling

(also offered as SOCI 3P55)

Comprehensive and critical analysis of pro wrestling as cultural phenomenon. Topics include the history of pro wrestling; the organization of pro wrestling-national and international comparisons; occupational recruitment and retention; the business of pro wrestling multi-media complex.

Lectures, seminar, 3 hours per week.

Restriction: open to SPMA and SOCI (single or combined) majors until date specified in Registration guide.

Prerequisite(s): SPMA 1P91 and 1P92 or SOCI 1F90.

Completion of this course will replace previous assigned grade and credit obtained in SOCI 4V86.

SPMA 3P65

Sport Marketing

Marketing concepts and strategies utilized in and through sport and the sport industry. Topics include segmentation, the components of the marketing mix, market research, and the development of a marketing plan.

Lectures, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits. Not open to BBA and BAcc majors.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P51, 2P52 and OEVI (MKTG) 4P92.

SPMA 3P75

Sport Sales and Promotion

Comprehensive overview of the strategies and techniques for promoting and selling the sport product, including sales and promotion theory, advertising, media planning, and promotional applications of sport marketing.

Lectures, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 3P65.

SPMA 3P85

Sport and the Consumer

Comprehensive analysis of the consumers of sport and the behaviours dictating their consumption of sport and sport-related goods and services. Characteristics of participants, fans, spectators, volunteers, community, and corporate partners.

Lectures, seminar, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 3P65.

SPMA 3P86

Intellectual Property and Licensing in Sport

Identifying and protecting commercial assets of a sport organization, including copyright, trade-marks, patents, and personality rights. Introduction to drafting and reviewing commercial agreements.

Lectures, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 2P96.

SPMA 3P90

Analysis of the Sport Industry: Canadian Hockey

International, national and regional structures which govern the Canadian hockey industry from amateur and professional perspectives. Topics may include management and marketing strategies, youth development, legal, and political influences, business and capital challenges and contemporary and future issues.

Lectures, 3 hours per week.

Restriction: students must have a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum of 60 percent).

Note: a site visit fee may be charged; consult the Department.

SPMA 3P93

Sport for Development

Principles and practices of sport as a development strategy to achieve broader social, education, economic, health and humanitarian goals in communities within national and international contexts.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

SPMA 3P99

Special Studies in Sport Management

Directed study in specialized areas of sport management.

Restriction: open to SPMA majors with a minimum 70 percent major average, minimum of 8.0 overall credits and permission of the instructor.

Note: application forms are available online at brocku.ca/applied-health-sciences/academic-departments/sport-management/student-resources

SPMA 3V90-3V99

Special Topics in Sport Management

Practical experiences offered in specialized areas of sport management.

Lectures, seminar, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.

SPMA 4F01

Sport Management Internship Project

Major project of mutual interest to the student and organization in which the student is placed for SPMA 4F02. Project will be developed and carried out in consultation with the internship supervisor and the course instructor.

Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of the instructor.

Corequisite(s): SPMA 4F02.

Note: enrolment limited. Students may not concurrently register in SPMA 4F03, 4F04, or 4F05.

SPMA 4F02

Sport Management Internship

Internship in an approved sport or sport-related organization.

Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of the instructor.

Corequisite(s): SPMA 4F01.

Note: enrolment limited. Placement will be a full-time experience over the period of one term. Internship applications are available from the Department and must be submitted no later than March 31. Students are responsible for obtaining the internship in consultation with the instructor. Depending upon the nature of the placement, a criminal reference check may be required. Students may not concurrently register in SPMA 4F03, 4F04 or 4F05.

Completion of this course will replace previous assigned grade and credit obtained in SPMA 4P92.

SPMA 4F03

Honours Research Project

Analysis of research assumptions and methodologies in sport management, including a group research project identifying a research problem, reviewing literature and research methods completing an ethics application, collecting and analyzing data, and presenting the findings.

Lectures, seminar, tutorial, 3 hours per week.

Restriction: open to SPMA majors with a minimum 70 percent major average, 13.0 overall credits and permission of the instructor.

Prerequisite(s): SPMA 3P07 (minimum of 70 percent) or 3P17 (minimum of 70 percent).

Note: interested students consult the Department. Scheduled tutorials and class meetings are held throughout the year. Students may not concurrently register in SPMA 4F01 and 4F02.

SPMA 4F04

Literature Research and Seminar

Detailed study of the literature relevant to the topic of the Honours Research Thesis, under faculty supervision.

Lectures, tutorial, 3 hours per week.

Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of the instructor.

Prerequisite(s): SPMA 3P07 (minimum 70 percent) or 3P17 (minimum 70 percent).

Corequisite(s): SPMA 4F05.

Note: scheduled tutorials and class meetings are held throughout the year. Students may not concurrently register in SPMA 4F01 and 4F02.

SPMA 4F05

Honours Research Thesis

Individual research project carried out under the supervision of a faculty adviser. Topics are to be chosen in consultation with faculty willing to supervise.

Lectures, seminar, tutorial, 3 hours per week.

Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of the instructor.

Prerequisite(s): SPMA 3P07 (minimum 70 percent) or 3P17 (minimum 70 percent).

Corequisite(s): SPMA 4F04.

Note: interested students consult the Department. Scheduled tutorials and class meetings are held throughout the year. Students may not concurrently register in SPMA 4F01 and 4F02.

SPMA 4P07

Sport Sponsorship

Examination of the management and delivery of the sport sponsorship marketing exchange process. Topics may include branding, acquisition, pricing, assessment, and evaluation principles of sponsorship.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Prerequisite(s): SPMA 3P65.

SPMA 4P08

Sport Management Ethics

Examination of ethical theories, principles and applications, with case study analyses, and personal and professional ethical issues in sport management.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Prerequisite(s): SPMA 2P05.

Completion of this course will replace previous assigned grade and obtained credit in PEKN 4P11.

SPMA 4P09

Leadership in Sport Management

Overview and analysis of various leadership theories and their application to sport management. Topics may include leadership styles, roles, and behaviours in the context of sport organizations.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Prerequisite(s): SPMA 3P21.

SPMA 4P10

Managing Change and Innovation in Sport Organizations

Examination of the nature of change and innovation within sport organizations; theoretical and practical approaches to analyzing and managing change.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Prerequisite(s): SPMA 2P05.

SPMA 4P18

Sport and Social Responsibility

Examination of contemporary of social responsibility relative to sport and the sport industry. Topics include business ethics, community investment, consumer awareness, corporate citizenship, employee relations, accountability, global initiatives, human rights, environmental investment, stakeholder management, and sustainable development.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Prerequisite(s): SPMA 2P05.

SPMA 4P25

Strategic Alliances in Sport Management

Strategic management coupled with an overview of various perspectives of interorganizational relationships.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits

Prerequisite(s): SPMA 2P05.

SPMA 4P27

Application of Economics to Sport Management

Sport decision making within the framework of economic theory. Topics may include demand for and supply of sport events, event pricing and salary decisions, and the economics of sport facilities investment.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Prerequisite(s): SPMA 3P27 (3P97).

Completion of this course will replace previous assigned grade and credit obtained in SPMA 4P06.

SPMA 4P86

Legal Drafting and Contract Analysis for Sport Management

Analysis of the structure and use of basic contracts by the sport manager including athlete agreements, contracts of employment services, sponsorship, and licensing and sale agreements.

Lectures, tutorial, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Prerequisite(s): SPMA 2P96.

SPMA 4P91

Power, Politics and Policy in Sport

Relationship between power, politics and policy in sport organizations and how social, political, economic and cultural influences affect sport policy. Topics may include content and scope of policy, struggle for power within and between organizations, role of non-governmental organizations, sport as a tool for development, and role of advocacy, public participation and deliberative democracy in policy.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Prerequisite(s): SPMA 2P06.

Completion of this course will replace previous assigned grade and credit obtained in SPMA 4V91.

SPMA 4P92

Sport Management Practicum

Field placement with sport-related groups and organizations.

Tutorial, 2 hours alternating weeks over 2 semesters; 80 hour placement.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits and permission of the instructor.

Note: enrolment limited.

Completion of this course will replace previous assigned grade and credit obtained in SPMA 4F02.

SPMA 4P93

Sport for Development Field Experience

May include planning, communication, relationship building, leadership development, program delivery and evaluation in a national or international humanitarian sport project.

Lectures, lab, fieldwork.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits and permission of the instructor.

Prerequisite(s): SPMA 3P93.

Note: enrolment limited. Students must complete an application and interview prior to being admitted into the course. Students must be at least 18 years of age, have a valid passport, visa and immunizations as required. Students are required to pay their own expenses.

SPMA 4P95

Advanced Sport Marketing

Historical, contemporary and future issues and trends in sport marketing.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Prerequisite(s): SPMA 3P65.

SPMA 4P96

Negotiation of Deals and Disputes in Sport Organizations

Introduction to the theory, processes, and practice of negotiation. Topics may include conflict analysis; interest-based negotiation; distributive and integrative negotiations, strategies, techniques and styles; ethical considerations and dispute resolution tools.

Lectures, tutorial, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Prerequisite(s): SPMA 2P96.

SPMA 4P98

Major Games Field Course

Observation and analysis of operations of a major sport event. Topics may include marketing, human resources, sponsorship, finance, venue management and strategic alliances.

Lectures, labs, fieldwork.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits and permission of the instructor

Prerequisite(s): SPMA 3P08.

Note: enrolment limited. Students must complete an application and interview prior to being admitted into the course and attend an orientation session. Students must be at least 18 years of age and have a valid passport, visa and immunizations as required. Students are required to pay their own expenses.

SPMA 4P99

Advanced Special Studies in Sport Management

Advanced directed study in specialized areas of sport management.

Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of instructor.

Note: application forms available online at brocku.ca/applied-health-sciences/academic-departments/sport-management/student-resources

SPMA 4V90-4V99

Advanced Topics in Sport Management

Practical experiences offered in specialized areas of sport management.

Lectures, seminar, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Last updated: April 3, 2013 @ 11:43AM