Antonia Mantonakis, Professor of Marketing and Consumer Psychology with the Goodman School of Business, launched the Cool Climate Oenology and Viticulture Institute's (CCOVI) 2024 Lecture Series with her groundbreaking research “The Psychology Behind How You and Your Consumers Choose.” Part of CCOVI’s mission to mobilize industry-leading research that will shape the grape and wine industry, the free series continues nearly each Wednesday until April 10. For the full schedule, visit the CCOVI website.