The 2016 Grant Dobson Case Competition was an opportunity for Brock undergraduate students to learn about and implement current marketing and advertising strategies. The 2016 winners Ashley Howard and Mitchell Cowan chatted after the lecture with Terry O'Malley. This year the Terry O’Malley Lecture in Marketing and Advertising welcomed Andrew Bailey, Partner and CEO of The&Partnership. Bailey spoke about the evolution of the advertising business, what an agency of the future looks like today and how marketers can best position themselves to excel in this revolutionary time in advertising and marketing in his lecture, “A new model for a new world – The Agency of the Future.”