Computer Science master’s student Sarfaroz Yunusov explored built his entrepreneurial skills through the Brock LINC’s Navigate program. Applications for the fall cohort of the program are now open and will close on Thursday, Sept. 12. The pathway for entrepreneurship can look different for graduate students.
A significant turning point in Sarfaroz Yunusov’s journey was discovering the Brock LINC’s Navigate program at a networking event. Yunosov, who is pursuing a master’s in Computer Science, decided to reach out about a business idea he was considering through his graduate program.
“The program is a unique opportunity for Brock students looking to commercialize their business ideas, and I was interested in how it would provide insight beyond my academic field,” he says.
Brock LINC’s Navigate program is an 11-week intensive program that helps entrepreneurs test and develop early-stage business ideas through market research and feedback from potential customers. At the end of the program, participants pitch their business ideas to a panel of judges for a chance to win a $2,500 cash prize. The program is open to all Brock students, staff and faculty as well as local community members.
Applications are open for the fall cohort of the Navigate program. While there is no cost to participate, enrolment is capped to ensure participants receive personalized mentorship and support. The deadline to apply is 5 p.m. on Thursday, Sept. 12.
“The Brock LINC encourages students to commercialize their research, whether that’s into a startup or by connecting to industry partners who could benefit from their ideas” says Brock LINC Program Manager Cassie Conte. “It’s great to see graduate students interested in entrepreneurship, especially when their business ideas are connected to their field of study and could make an impact.”
Yunusov ’s business is focused on MadeForMe.ai, software he created that uses generative artificial intelligence (AI) to develop personalized stories based on interests, traits and hobbies. While working through the Navigate modules, Sarfaroz reached out to customers for feedback on the idea and also engaged with Brock LINC staff and external mentors.
“The importance of constant customer engagement and iteration at the early stages of an idea is extremely important. If I didn’t engage with customers early on, I would not have received the validation I needed to improve MadeForMe.ai for the final pitch,” he says. “The Navigate program expanded my knowledge and skills in entrepreneurship, giving me hands-on experience to help me start a business.”
For more information about the program, email Conte at cconte@brocku.ca
