Brock University Sport Management Associate Professor Julie Stevens wrote a piece recently published in the National Post about the future of professional women’s hockey following the recent collapse of the Canadian Women’s Hockey League.
The sudden announcement by the Canadian Women’s Hockey League (CWHL) that it was ceasing operations has generated controversy and confusion. But as an academic who researches sport organizations, I have a different take — the CWHL closure opens the door for new and innovative women’s professional hockey opportunities.
On the surface, this ordeal reads as a tale of two leagues — one non-profit, the CWHL, and one for-profit, the National Women’s Hockey League (NWHL).
When the CWHL announced it was shutting down, the league’s board of directors stated “the business model has proven to be economically unsustainable.” Many fans and media took this to mean the non-profit model won’t work and the only option is the NWHL’s for-profit approach.
But this is a shortsighted view.
Continue reading the full article here.