The next instalment of the Goodman School of Business Luncheon Speaker Series will focus on how marketing initiatives can help increase consumer participation in programs to return used and unwanted technology products.

John Peloza, Associate Professor, Gatton College of Business and Economics at the University of Kentucky.

John Peloza, Associate Professor at the University of Kentucky’s Gatton College of Business and Economics, will present on his co-authored paper “Customer-marketer symbiosis: Good for the planet, good for business” on Friday, Sept. 21.  

The speaker series provides an informal opportunity to listen to and discuss recent advances in research, teaching and practices with international business colleagues.

The talk will run from 12:30 to 2 p.m. in Goodman School of Business Room 310. Goodman faculty, staff and graduate students are invited to attend.

Brock community members interested in attending the talk can email Jennifer Brisson at jbrisson@brocku.ca to reserve a seat.