Online product reviews play an important role in consumer decision-making.

The next instalment of the Goodman Luncheon Speaker Series will examine how reviewers taking the perspective of future consumers helps improve overall review helpfulness.

Han Zhang, a Professor in Technology and Management at the Georgia Institute of Technology, will present his co-authored paper “Stepping out of one’s own shoes: How changing perspectives changes online reviews” on Friday, Sept. 28.

The speaker series provides an informal opportunity to listen to and discuss recent advances in research, teaching and practices with international business colleagues.

The talk will run from 12:30 to 2 p.m. in Goodman School of Business Room 310. Goodman faculty, staff and graduate students are invited to attend.

Brock community members interested in attending the talk can email Jennifer Brisson at jbrisson@brocku.ca to reserve a seat.