The final presentation in this year’s Goodman School of Business Luncheon Speaker Series will focus on online word of mouth.

Thiagarajan Ravichandran, Irene and Robert Bozzone ’55 Distinguished Chair and Professor of Information Systems at Rensselaer Polytechnic Institute, will visit Goodman Friday, April 6 to present his research on how companies should respond to online comments and reviews.

Businesses are faced with an increasing volume of customer reviews in online forums that can heavily influence customer attitudes and purchase decisions, requiring companies to be strategic in their responses.

Ravichandran will discuss research on theory-driven frameworks that have been developed to explore if and how businesses should respond to online reviews and how this can affect potential customers.

In its 12th year, Goodman’s Luncheon Speaker Series provides an informal and engaging opportunity to listen and discuss recent advances in research, teaching and practices with colleagues internationally.

The event is being held in Sankey Chamber Friday, April 6 from noon to 1:30 p.m. Space is limited. Goodman faculty, staff and graduate students are invited to attend. Brock community members wishing to attend can email Jennifer Brisson at jbrisson@brocku.ca to reserve a seat.