Bulent Menguc, Dean and Professor of Marketing at Kadir Has University in Turkey, will present his research paper at Goodman’s Luncheon Speaker Series Friday.

Bulent Menguc, Dean and Professor of Marketing at Kadir Has University in Turkey, will visit Brock University’s Goodman School of Business Friday, Jan. 26 to present his research on customer participation.

Held as part of Goodman’s Luncheon Speaker Series, the presentation will discuss his co-authored paper called, “When does customer participation matter? The role of customer empowerment in the customer participation-satisfaction link.”

Past research studies show that customer engagement strategies lead to more sales and healthier financial performance and ultimately serve to benefit both the customer and the company.

Companies like Starbucks and Apple engage customers by empowering them to become involved in processes, submit ideas and give feedback that make tangible impacts on company operations.

Menguc’s research studied how managers can effectively implement these types of strategies to ensure customer satisfication.

In its 12th year, Goodman’s Luncheon Speaker Series provides an informal and engaging opportunity to listen and discuss recent advances in research, teaching and practices with colleagues internationally.

The event is being held in Sankey Chambers on Friday, Jan. 26 from 12:30 to 2 p.m. Space is limited. Goodman faculty, staff and graduate students are invited to attend. Brock community members wishing to attend can email Jennifer Brisson at jbrisson@brocku.ca to reserve a seat.