Ruth C. Peterson and L. L. Thurstone. Motion
Pictures and the Social Attitudes of Children: A Payne Fund Study. New York: Macmillan
& Company (1933).
Motion Pictures and the Social Attitudes of Chicaldren is
a forgotten classic in the history of Social Psychology. The first broad
application of attitude scales to a social issue, this study has had its
largest impact within communications studies.
The study would also become part of an intense controversy at the end
of the 1930s, one we believe to be largely responsible for much of the
original animosity between "qualitative" and "quantitative" researchers.
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