Last updated: April 18, 2005 @ 03:43PM

Sport Management

Chair
Lucie Thibault

Associate Professors
Hilary Findlay, Lisa M. Kikulis, Joanne MacLean, Lucie Thibault

Assistant Professors
Cheri Bradish, Laura Cousens, Craig Hyatt, Julie Stevens

Lecturers
Chris Chard, Cheryl Mallen, Kirsty Spence

Undergraduate Co-ordinator
Stephanie Brooks

General Information

Administrative Assistant
Charlene MacLellan

905-688-5550, extension 4989
Walker Complex 238
http://www.brocku.ca/spma/

The Department of Sport Management offers a four-year (Honours) program and a three-year (Pass) program leading to a Bachelor of Sport Management (BSM).

Programs are designed to meet the needs of a rapidly expanding sport industry and incorporate a series of fieldwork experiences for students.

Students will be prepared for sport management career opportunities that include marketing, public relations, promotions, communications, human resources and financial, facility and event management in a variety of public, commercial and non-profit organizations.

New applications to the BSM program are accepted in years 2 and 3. The application form (Declare or Change Major) is available at http://www.brocku.ca/registrar/forms/index.html or at the Registrar's Office. The form must be completed and returned to the Registrar's Office by May 1st. The BSM is a limited enrolment program. Admission is not guaranteed by attainment of the minimum requirements.

Program Notes
  1. A minimum 60 percent in each of SPMA 1P91 and 1P92, MGMT 1P51, 1P52, COSC 1P95 and a minimum 60 percent overall average is required to continue as a major in Sport Management or to be considered for admission to the program in years 2 and 3.
  2. Students may choose to take ENTR 2P51 in year 3. If students choose this option, then an additional one-half elective credit must be taken in year 2.
  3. Entrance to year 4 (honours) requires a minimum 70 percent major average, a minimum 60 percent in the remaining credits and submission of an application by May 1.
  4. SPMA majors must take a minimum of one and one-half elective credits outside the Department of Sport Management.
  5. In all 20 credit degree programs at least 12 credits must be numbered 2(alpha)00 or above, six of which must be numbered 2(alpha)90 or above and of these, three must be numbered 3(alpha)90 or above. In all 15 credit degree programs, at least seven credits must be numbered 2(alpha)00 or above, three of which must be numbered 2(alpha)90 or above.

Honours Program

Year 1
·   SPMA 1P91 and 1P92
·   COSC 1P95
·   MGMT 1P51 and 1P52
·   one Humanities context credit
·   one Science context credit or one Social Science context credit
·   one-half elective credit
Year 2
·   SPMA 2P05, 2P06, 2P07, 2P21 and 2P96
·   ENTR 2P51 (see program note 2)
·   the Science context credit or Social Science context credit not taken in year 1
·   one elective credit
Year 3
·   SPMA 3P06, 3P08, 3P21, 3P65 and 3P97
·   SPMA 3P07or 3P17
·   two elective credits
Year 4
·   SPMA 4F02 and 4P15 or SPMA 4F05 and 4P92
·   two SPMA credits numbered 4(alpha)00 or above
·   one and one-half elective credits

Sport Management Co-op (Honours only)

Year 3 is now closed

Year 4
·   SPMA 4F05 or SPMA 4P15 and one-half SPMA credit numbered 4(alpha)00 or above
·   one SPMA credit numbered 4(alpha)00 or above
·   three elective credits
Spring/Summer Sessions:
·   SPMA 0N03

Pass Program

Satisfactory completion of the first three years of the Honours program entitles a student to apply for a Pass degree.

Course Descriptions

Note that not all courses are offered in every session. Refer to the applicable term timetable for details.

# Indicates a cross listed course
* Indicates primary offering of a cross listed course

Prerequisites and Restrictions

Students must check to ensure that prerequisites are met. Students may be deregistered, at the request of the instructor, from any course for which prerequisites and/or restrictions have not been met.
SPMA 1P91
Introduction to Sport Management
Micro aspects of management applied to sport, including human resources, sport marketing, sponsorship, finance, event management, sport law and related issues.
Lectures, seminar, 3 hours per week, plus field experience.
Restriction: open to SPMA majors until date specified in Registration guide.
Note: a field experience fee may be charged; consult the Department.
Completion of this course will replace previous assigned grade in SPMA 1F90.

SPMA 1P92
Understanding Sport Industry Sectors
Macro aspects of the sport industry, including key actors, governance, funding, current research and industry trends in public, commercial and non-profit sectors.
Lectures, seminar, 3 hours per week, plus field experience.
Restriction: open to SPMA majors until date specified in Registration guide.
Note: a field experience fee may be charged; consult the Department.
Completion of this course will replace previous assigned grade in SPMA 1F90.

SPMA 2P00
Professional Sport in North America
Topics may include ownership, league operations, role of media, labour/management relationships and commercial sport industry.
Lectures, 3 hours per week.
Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).
Note: a field experience fee may be charged; consult the Department.

SPMA 2P04
Social Issues in Sport Management
Examination of a range of social issues within sport and the sport industry in Canada and its international context.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide.
Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).

SPMA 2P05
Management Concepts in Sport Organizations
Organizational theory related to sport organizations; topics may include organizational structure, strategy, technology, power and politics.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide.
Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).
Completion of this course will replace previous assigned grades in OBHR 2P51 and 2P52.

SPMA 2P06
Sport Policy
Sport policy within the Canadian sport system. Topics include government involvement in sport and policy issues.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors.
Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).

SPMA 2P07
Research Design and Evaluation
Issues concerning the construction, administration and evaluation of data collection as well as the processing and analysis of data.
Lectures, lab, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide.
Prerequisite: COSC 1P95.
Completion of this course will replace previous assigned grade in PEKN 2P08, RECL 2P07 and TOUR 2P07.

SPMA 2P21
Organizational Behaviour in Sport Organizations
Behaviours of people in sport organizations. Topics may include individual (motivation, job satisfaction) and interpersonal (communication, group dynamics) processes and management functions concerning employees in sport organizations.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide.
Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).
Completion of this course will replace previous assigned grades in OBHR 2P51 and 2P52.

SPMA 2P22
Media and Sport
(also offered as COMM 2P22 and PCUL 2P22)
Representation of sport in film, television and advertising. Topics may include issues of race, gender, business, politics and ideology in both professional and non-professional sports.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA, COMM (single or combined) and PCUL (single or combined) majors with a minimum of 5.0 overall credits or permission of the instructor.

SPMA 2P96
Introduction to Sport and the Law
Sport-related legal issues and concepts. Topics may include negligence and liability, risk management, human rights, employment and labour law, principles of administrative law.
Lectures, 2 hours per week; seminar, tutorial, 1 hour per week.
Restriction: open to SPMA majors.
Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).
Note: students will participate in Sport Court-a moot court exercise.

SPMA 2P97
Facility Management
Sport facility theory and operation emphasizing planning, assessment and feasibility functions in private and public facilities.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide.
Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).
Note: a site visit fee may be charged; consult the Department.

SPMA 3P02
Sport Management Field Work
Placement in an internal Brock University sport or sport-related organization.
Tutorials, 2 hours alternating weeks, plus field work.
Restriction: open to SPMA majors with a minimum of 8.0 overall credits. Not open to SPMA Co-op students.
Prerequisites: SPMA 2P05 and 2P06.
Note: students repeating this course are not guaranteed a placement.

SPMA 3P06
Globalization of Sport
Examination of the tension between global influences in sport management and the resurgence of nationalism. Global images in race, gender, sexuality, and disability.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.
Prerequisite: SPMA 2P06.

SPMA 3P07
Quantitative Analysis
Quantitative means of understanding, evaluating and interpreting statistical information.
Lectures, lab, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.
Prerequisite: SPMA 2P07.
Completion of this course will replace previous assigned grade in CHSC 3Q07, PEKN 3P08, RECL 3Q07 and TOUR 3Q07.

SPMA 3P08
Sport Event Management
Examination of the planning model and current practices for major sport events, including provincial, national and international championships. Topics include feasibility studies, bidding, operational planning, implementation, monitoring, management, evaluation and renewal of sport events.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors who have a minimum of 8.0 overall credits.
Prerequisite: SPMA 2P05.

SPMA 3P17
Qualitative Analysis
Theories, approaches, designs, methods and procedures for conducting evaluative analyses.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.
Prerequisite: SPMA 2P07.
Completion of this course will replace previous assigned grade in CHSC 3Q17,PEKN 3P18, RECL 3Q17and TOUR 3Q17.

SPMA 3P21
Managing Human Resources in Sport Organizations
Theories, research and current practices emphasizing the fundamentals of managing individuals and groups. Selected topics may include leadership, volunteer recruitment and management, motivation, problem solving, conflict resolution and organizational change.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.
Prerequisite: SPMA 2P21.
Completion of this course will replace previous assigned grade in OBHR 2P51, 2P52 and RECL 3P20.

SPMA 3P65
Sport Marketing
Marketing concepts and strategies utilized in and through sport and the sport industry. Topics include segmentation, the components of the marketing mix, market research, and the development of a marketing plan.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.
Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).
Completion of this course will replace previous assigned grade in SPMA 3P95, MKTG 2P51, 2P52, 4V92, MKTG (OEVI) 4P92, OEVI 4V92 and RECL (TOUR) 3P40.

SPMA 3P75
Sport Sales and Promotion
Comprehensive overview of the strategies and techniques for promoting and selling the sport product, including sales and promotion theory, advertising, media planning, and promotional applications of sport marketing.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.
Prerequisite: SPMA 3P65 (3P95).

SPMA 3P85
Sport and the Consumer
Comprehensive analysis of the consumers of sport and the behaviours dictating their consumption of sport and sport-related goods and services. Characteristics of participants, fans, spectators, volunteers, community and corporate partners.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.
Prerequisite: SPMA 3P65 (3P95).

SPMA 3P86
Law and Commercial Transactions in Sport
Identifying and protecting commercial assets of a sport organization, including personality rights, intellectual property, and commercial transactions. Introduction to drafting and reviewing legal agreements.
Lectures, seminar, tutorial, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.
Prerequisite: SPMA 2P96.

SPMA 3P90
Analysis of the Sport Industry: Canadian Hockey
International, national and regional structures which govern the Canadian hockey industry from amateur and professional perspectives. Topics may include management and marketing strategies, youth development, legal and political influences, business and capital challenges and contemporary and future issues.
Lectures, 3 hours per week.
Restriction: students must have a minimum of 8.0 overall credits.
Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum of 60 percent).
Note: a site visit fee may be charged; Consult the Department.
Completion of this course will replace previous assigned grade in SPMA 3V90.

SPMA 3P97
Financial Practices in Sport Management
Topics include public and private sector funding, economic impact analysis, accounting and budgeting, sponsorship, partnerships and fundraising related to sport and sport organizations.
Lectures, 3 hours per week.
Restriction: open to SPMA majors who have a minimum of 8.0 overall credits.
Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).

SPMA 3P99
Special Studies in Sport Management
Directed study in specialized areas of sport management.
Restriction: open to SPMA majors with a minimum of 8.0 overall credits and permission of the instructor.

SPMA 3V90-3V99
Special Topics in Sport Management
Practical experiences offered in specialized areas of sport management.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.

SPMA 4F02
Sport Management Internship
Placement in a sport or sport-related organization.
Tutorial, 2 hours alternating weeks; plus minimum of 160 hours field work.
Restriction: open to SPMA majors with approval to year 4 (honours) and permission of the instructor. Not open to SPMA Co-op students.
Note: admission is based on application and interview. Applications available at http://www.brocku.ca/spma and must be submitted by May 30th.

SPMA 4F05
Honours Research Thesis
Analysis of research assumptions and methodologies in sport management, including a research thesis project identifying a research problem, reviewing literature and research methods completing an ethics application, collecting and analyzing data, and presenting the findings.
Lectures, seminar, tutorial, 3 hours per week.
Restriction: open to SPMA majors with approval to year 4 (honours) and permission of the instructor.
Prerequisite: SPMA 3P07 or 3P17.
Note: research topic outline must be submitted by May 30th and be approved by the instructor. Topic submission form available at http://www.brocku.ca/spma.
Completion of this course will replace previous assigned grade in SPMA 4P04 and 4P05.

SPMA 4P06
Application of Economics to Sport Management.
Topics may include principles of economic development, commercialization, labour policy and social impacts.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with approval to year 4 (honours).

SPMA 4P07
Sport Sponsorship
Examination of the management and delivery of the sport sponsorship marketing exchange process. Topics may include branding, acquisition, pricing, assessment and evaluation principles of sponsorship.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with approval to year 4 (honours).

SPMA 4P08
Sport Management Ethics
Examination of ethical theories, principles and applications, with case study analyses, and personal and professional ethical issues in sport management.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with approval to year 4 (honours).
Completion of this course will replace previous assigned grade in PEKN 4P11.

SPMA 4P09
Leadership in Sport Management
Overview and analysis of various leadership theories and their application to sport management. Topics may include leadership styles, roles and behaviours in the context of sport organizations.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with approval to year 4 (honours).

SPMA 4P10
Managing Change and Innovation in Sport Organizations
Examination of the nature of change and innovation within sport organizations; theoretical and practical approaches to analyzing and managing change.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with approval to year 4 (honours).

SPMA 4P12
Gender in Sport Management
Examination of gender issues as an integral part of sport organizations' persistence to under representation of marginalized groups.
Seminar, 3 hours per week.
Restriction: open to SPMA majors with approval to year 4 (honours).
Completion of this course will replace previous assigned grade in PEKN 4P95 and WISE 4P95.

SPMA 4P15
Sport Management Research
Applied research emphasizing sport management issues in the community. Team-based approaches to research processes.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with approval to year 4 (honours).
Prerequisite: SPMA 3P07 or 3P17.

SPMA 4P21
Performance Management in Sport Organizations
Theoretical and practical foundations of managing performance in sport organizations emphasizing perspectives of employee performance, strategic human resource planning and the analysis of performance problems.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with approval to year 4 (honours).

SPMA 4P25
Strategic Alliances in Sport Management
Strategic management coupled with an overview of various perspectives of interorganizational relationships.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with approval to year 4 (honours).

SPMA 4P86
Legal Drafting and Contract Analysis for Sport Management
Introduction to drafting techniques, analysis of the structure and use of basic contracts by the sport manager including employment contracts, contracts for services, athlete agreements, sponsorship contracts, and licensing and sale agreements.
Lectures, tutorial, 3 hours per week.
Restriction: open to SPMA majors with approval to year 4 (honours).

SPMA 4P92
Sport Management Practicum
Field placement with sport-related groups and organizations.
Tutorial, 2 hours alternating weeks over 2 semesters; 80 hour placement.
Restriction: open to SPMA majors with approval to year 4 (honours) and permission of the instructor. Not open to SPMA Co-op students.
Note: admission is based on application and interview. Applications available at http://www.brocku.ca/spma and must be submitted by May 30th.

SPMA 4P95
Advanced Sport Marketing Seminar
Historical, contemporary, and future issues and trends in sport marketing.
Lectures, cases, discussion, 3 hours per week.
Restriction: open to SPMA majors with approval to year 4 (honours).
Prerequisite: SPMA 3P65 (3P95).
Note: enrolment limited to 40 students per section.
Completion of this course will replace previous assigned grade in SPMA 4V95.

SPMA 4P96
Negotiation of Deals and Disputes in Sport Organizations
Introduction to the theory, processes, and practice of negotiation. Topics may include conflict analysis; interest-based negotiation; distributive and integrative negotiations, strategies, techniques and styles; ethical considerations and dispute resolution tools.
Lectures, tutorial, 3 hours per week.
Restriction: open to SPMA majors with approval to year 4 (honours).
Completion of this course will replace previous assigned grade in SPMA 4V96.

SPMA 4P99
Advanced Special Studies in Sport Management
Advanced directed study in specialized areas of sport management.
Restriction: open to SPMA majors with approval to year 4 (honours) and permission of instructor.

SPMA 4V90-4V99
Advanced Topics in Sport Management
Practical experiences offered in specialized areas of sport management.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors with approval to year 4 (honours).


CO-OP COURSE
SPMA 0N03
Co-op Work Placement III
Third co-op work placement (4 months) with an approved employer.
Restriction: open to SPMA Co-op students.