Last updated: August 2, 2005 @ 03:02PM

Tourism Studies
This program is offered through the Department of Recreation and Leisure Studies

Co-ordinator
Atsuko Hashimoto

Undergraduate Program Adviser
Michael Fawkes

Participating Faculty
Martha Barnes, (Recreation and Leisure Studies), Corrado Federici (Modern Languages, Literatures and Cultures), David A. Fennell (Recreation and Leisure Studies), Scott Forrester (Recreation and Leisure Studies), Dan Glenday (Sociology), Ann Marie Guilmette (Recreation and Leisure Studies), Atsuko Hashimoto (Recreation and Leisure Studies), Colleen Hood (Recreation and Leisure Studies), Peggy Hutchison (Recreation and Leisure Studies), Paula Johnson Tew (Recreation and Leisure Studies), Suzie Lane (Recreation and Leisure Studies), Michael Lück (Recreation and Leisure Studies), Eli Levanoni (Management, Marketing and Human Resources), John Middleton (Environment), George S. Nogradi (Recreation and Leisure Studies), Ryan Plummer (Recreation and Leisure Studies), Steven Renzetti (Economics), Erin Sharpe (Recreation and Leisure Studies), Shalini Singh (Recreation and Leisure Studies), David J. Telfer (Recreation and Leisure Studies)

General Information

Administrative Assistant
Sandra Notar

905-688-5550, extension 3259
Academic South 357
http://www.brocku.ca/tourism/

The Department of Recreation and Leisure Studies offers four-year programs of study leading to a Bachelor of Tourism Studies Honours degree and a Bachelor of Tourism Studies with Major. The requirement for graduation with a Bachelor of Tourism Studies Honours degree is a minimum 70 percent major average and a minimum 60 percent non-major average in the remaining credits. The requirement for graduation with a Bachelor of Tourism Studies with Major degree is a minimum 60 percent major average and a minimum 60 percent overall average. Students are also able to combine the Tourism Studies Degree with a Minor in International Studies. Students interested in pursuing the Minor in International Studies are required to follow the prescribed set of courses for the Minor outlined in the International Studies section of the calendar.

An interdisciplinary approach to the study of tourism. Students must select a program in either Tourism Administration or Tourism Planning and Development.

The Tourism Administration program provides opportunities for students to pursue tourism careers such as supervisors and managers in: guest services, attractions, transportation, recreation facilities and travel services such as tour operations and travel agency management, visitor and convention bureaus, and is designed to qualify graduates for a wide range of positions in both the public and private sectors.

The Tourism Planning and Development program is designed for students pursuing careers such as economic development officers, planning consultants in local organizations to multinational corporations and municipal, provincial or national government agencies. This program combines elements of recreation and leisure studies, environmental studies and geography to examine aspects of tourism planning and development in depth.

Program Notes
  1. A minimum grade of 60 percent in TOUR 1P91 and 1P98 is required to continue as a major in Tourism.
  2. ERSC 1F90 or GEOG 1F91 is recommended as the Science context credit and INTL 1F90 or CANA 1F91 is recommended as the Humanities context credit. In the Administration program, ECON 1P91 and 1P92 are recommended as the Social Science context credit. In the Planning and Development program, GEOG 1F90 or ENVI 1P90 and ENVI 1P91 are recommended as the Social Science context credit (students taking GEOG 1F90 are not eligible to take GEOG 1F91 as the Science context credit).
  3. FREN 1F90, 1P01, 1P02, 1P03; GERM 1F00, 1F90; ITAL 1F00, 1F01, 1F90; JAPA 1P00, 1P01, 1P80, 1P81; MAND 1P00, 1P01, 1P80, 1P81; SPAN 1F00, 1F90; PORT 1F00, 1F90; RUSS 1F00 are approved language courses.
  4. TOUR 3V10-3V99; LABR 1P91, 1P92, 2P32; ENTR courses; RECL 2P10, 3P10, 3P20; OBHR 2P51; WRIT 1P94; APLS 1P90; ACTG and MKTG courses are recommended electives for the Tourism Administration program.
  5. TOUR 2P42, 2P94, 3P49, 3V10-3V99, 4P21; ENVI courses; GEOG 2P91, 3P45, 3P60, 3P83; WRIT 1P94 are recommended electives for the Tourism Planning and Development program.
  6. In all 20 credit degree programs, at least 12 credits must be numbered 2(alpha)00 or above, six of which must be numbered 2(alpha)90 or above and of these, three must be numbered 3(alpha)90 or above.

Honours Program

Tourism Administration

Year 1
·   TOUR 1P91 and 1P98
·   COSC 1P95
·   MGMT 1P51 and 1P52
·   one-half RECL credit
·   one Humanities context credit or one Science context credit (see program note 2)
·   one Social Science context credit (see program note 2)
Year 2
·   TOUR 2P07, 2P18, 2P28 and 2P41
·   the Humanities or Science context credit not taken in year 1 (see program note 2)
·   one language credit (see program note 3)
·   one elective credit (see program note 4)
Year 3
·   TOUR 3P28, 3P38, 3P40 and 3P78
·   TOUR 3Q07 or 3Q17
·   one-half TOUR credit numbered 2(alpha)90 or above
·   RECL 3P50
·   one-half RECL credit numbered 2(alpha)90 or above
·   one elective credit (see program note 4)
Year 4
·   TOUR 4F17, 4P18, 4P28 and 4P38
·   one-half TOUR or RECL credit numbered 3(alpha)90 or above
·   two elective credits

Tourism Planning and Development

Year 1
·   TOUR 1P91 and 1P98
·   COSC 1P95
·   MGMT 1P51 and 1P52
·   one-half RECL credit
·   one Humanities context credit or one Science context credit (see program note 2)
·   one Social Science context credit (see program note 2)
Year 2
·   TOUR 2P07, 2P18, 2P28 and 2P41
·   the Humanities context credit or Science context credit not taken in year 1 (see program note 2)
·   one language credit (see program note 3)
·   one- elective credit (see program note 5)
Year 3
·   TOUR 3P18, 3P40, 3P66, 3P78
·   TOUR 3Q07 or 3Q17
·   TOUR 3P65 or 3P68
·   one-half TOUR credit numbered 2(alpha)90 or above
·   one-half RECL credit numbered 2(alpha)90 or above
·   one elective credit (see program note 5)
Year 4
·   TOUR 4F17, 4P18, 4P28 and 4P38
·   one-half TOUR or RECL credit numbered 3(alpha)90 or above
·   two elective credits (see program note 5)

Bachelor of Tourism Studies with Major

This program differs from the Honours program in that it does not require the independent research project nor honours standing.

Tourism Administration

Year 1
·   TOUR 1P91 and 1P98
·   COSC 1P95
·   MGMT 1P51 and 1P52
·   one-half RECL credit
·   one Humanities context credit or one Science context credit (see program note 2)
·   one Social Science context credit (see program note 2)
Year 2
·   TOUR 2P07, 2P18, 2P28 and 2P41
·   the Humanities or Science context credit not taken in year 1 (see program note 2)
·   one language credit (see program note 3)
·   one elective credit (see program note 4)
Year 3
·   TOUR 3P28, 3P38, 3P40 and 3P78
·   RECL 3P50
·   one TOUR credit numbered 2(alpha)90 or above
·   one-half RECL credit numbered 2(alpha)90 or above
·   one elective credit (see program note 4)
Year 4
·   TOUR 3F95, 4P03, 4P18, 4P28 and 4P38
·   two elective credits (see program note 4)

Tourism Planning and Development

Year 1
·   TOUR 1P91 and 1P98
·   COSC 1P95
·   MGMT 1P51 and 1P52
·   one-half RECL credit
·   one Humanities context credit or one Science context credit (see program note 2)
·   one Social Science context credit (see program note 2)
Year 2
·   TOUR 2P07, 2P18, 2P28 and 2P41
·   the Humanities context credit or Science context credit not taken in year 1 (see program note 2)
·   one language credit (see program note 3)
·   one elective credit (see program note 4)
Year 3
·   TOUR 3P18, 3P40, 3P66 and 3P78
·   TOUR 3P65 or 3P68
·   one TOUR credit numbered 2(alpha)90 or above
·   one-half RECL credit numbered 2(alpha)90 or above
·   one elective credit (see program note 5)
Year 4
·   TOUR 3F95, 4P03, 4P18, 4P28 and 4P38
·   two elective credits (see program note 5)

Minor in Tourism Studies

Students in other disciplines can obtain a Minor in Tourism Studies within their degree program by completing the following courses with a minimum 60 percent overall average:
·   TOUR 1P91, 1P98 and 3P78
·   TOUR 2P18 or 2P28
·   two credits from TOUR 2P41, 3P18, 3P28, 3P38, 3P40, 3P48, 3P65, 3P66, 3P68, 3P88, 3P96, 3P98, 3V10-3V99
·   one of TOUR 4P18, 4P28, 4P38

Brock/Niagara College Articulation Agreement

Niagara College Tourism diploma graduates who have achieved a minimum 70 percent overall average will be granted up to seven and one-half credits, as determined by the Office of the Registrar, towards their Bachelor of Tourism Studies degree.

Description of Courses

Note that not all courses are offered in every session. Refer to the applicable term timetable for details.

# Indicates a cross listed course
* Indicates primary offering of a cross listed course

Prerequisites and Restrictions

Students must check to ensure that prerequisites are met. Students may be deregistered, at the request of the instructor, from any course for which prerequisites and/or restrictions have not been met.
TOUR 1P91
Introduction to Leisure Studies
(also offered as RECL 1P91)
Nature, significance and theories of recreation, leisure, and tourism, participation and opportunities for involvement and experiences, resource management, delivery and facilitation structures.
Lectures, seminar, 3 hours per week.
Restriction: open to TOUR AND RECL majors until date specified in Registration guide.

TOUR 1P98
Introduction to Tourism
(also offered as RECL 1P98)
Socio-cultural, environmental and economic impact of tourism. Elements drawn from recreation, sociology, psychology, geography, economics and business.
Lectures, seminar, 3 hours per week.
Restriction: open to TOUR and RECL majors.
Prerequisite: TOUR 1P91 or permission of the instructor.
Note: students minoring in Tourism Studies may register. Contact the Recreation and Leisure Studies Department.

TOUR 2P07
Introduction to Research Design and Evaluation
(also offered as RECL 2P07)
Principles and techniques for research. Issues concerning the construction, administration and evaluation of data collection as well as the processing and analysis of data.
Lectures, lab, 3 hours per week.
Restriction: open to TOUR and RECL majors.
Prerequisite: COSC 1P95 or permission of the instructor.
Completion of this course will replace previous assigned grade in CHSC 2Q07, PEKN 2P08 and SPMA 2P07.

TOUR 2P18
Tourism Industry Operations
(also offered as RECL 2P18)
Foundations of tourism service delivery systems. The interactive relationships and operational aspects of public and private travel tourism systems in Canada and around the world.
Lectures, seminar, 3 hours per week.
Prerequisite: TOUR 1P98 or permission of the instructor.
Note: field experience fee will be charged for a one day field trip; consult the Department.

TOUR 2P28
Tourist Behaviour
Socio-cultural dimensions of tourists and tourists' behaviours during the process of taking a holiday. Issues of motivation, social role, and attitudes in tourist settings. Ethical and delinquent behaviours, host and guest relationships, typology of tourists, and decision-making processes.
Lecture, seminar, 3 hours per week.
Restriction: open to TOUR majors.
Prerequisite: TOUR 1P98.
Note: students minoring in Tourism Studies may register. Contact the Recreation and Leisure Studies Department.

TOUR 2P41
Economics of Tourism and Leisure Activities
(also offered as ECON 2P41 and RECL 2P41)
Introduction to the economic analysis of the tourism industry. Determinants of the demand and supply for tourism and recreation; impacts of tourism, recreation and leisure on regional and national economies. Topics may include ecotourism and the impact of government policies on tourism and recreation.
Lectures, 3 hours per week.
Restriction: open to students with a minimum of 4.0 credits. Not open to ECON (single or combined) majors, BBE or ENEC students.

TOUR 2P42
Biodiversity Conservation
(also offered as ENVI 2P42)
Conservation of species and ecosystems in ecological, social and economic contexts. Co-existence of humans and wild life in parks, reserves, zoos and productive landscapes.
Lectures, seminar, field work, 3 hours per week.
Restriction: students must have a minimum of 4.0 overall credits.
Completion of this course will replace previous assigned grade in TOUR (ENVI) 2P92.

TOUR 2P94
Global Conventions on Environment and Development
(also offered as ENVI 2P94 and INTL 2P94)
Attempts of the global community to set policy through processes such as the World Conservation Strategy, the Brundtland Commission, Agenda 21 and the Commission on Sustainable Development.
Workshop, seminar, 3 hours per week.
Prerequisites: ENVI 1P90 and 1P91, INTL 1F90 (1P95) and MATH 1P98 or permission of the instructor.

TOUR 3F95
Leisure Services Field Work
(also offered as RECL 3F95)
Theoretical principles of workplace culture in recreation and tourism service organizations focussing on strategies for entry into the profession and behaviour related to successful performance in the workplace. Enhancement of professional development in recreation and tourism organizations. Practical experiences in specific recreation and tourism organizations.
Restriction: open to TOUR and RECL majors with a minimum of 9.5 overall credits.
Note: additional course fee will be charged, consult the Department.
Completion of this course will replace previous assigned grade in TOUR (RECL) 3P05, 3P95, 3P99 and 4F05.

TOUR 3P18
Tourism Planning and Development
(also offered as RECL 3P18)
Planning and development of tourism resorts, attractions, tourism sites and regional economies through tourism; consideration of regional, provincial and national developments.
Lectures, 3 hours per week.
Restriction: students must have a minimum of 7.0 overall credits.
Prerequisite: TOUR 1P98 (2P08).

TOUR 3P28
Tourism Distribution Channels
(also offered as RECL 3P28)
Nature and scope of distribution channels for tourism products and related issues in the creation of destination images.
Lectures, 3 hours per week.
Restriction: students must have a minimum of 7.0 overall credits.
Prerequisite: TOUR 2P18, 2P28 or permission of the instructor.

TOUR 3P38
Strategic Management in Tourism
(also offered as RECL 3P38)
Theories, principles and practices in tourism management. Growth management principles; analyses of globalization of competitive environments, corporate strategies for small firms to multinational corporations, visitor management techniques and quality issues.
Lectures, 3 hours per week.
Prerequisite: TOUR 2P18, 2P28 or permission of the instructor.

TOUR 3P40
Marketing in Tourism and Recreation Service Organizations
(also offered as RECL 3P40)
Marketing concepts and methods available to public, commercial, and private tourism and recreation organizations. Topics include: societal marketing philosophy, issues surrounding the marketing of services, market research, market segmentation, and marketing mix strategies related to programming, distributing, pricing, and promoting tourism and recreation services.
Lectures, 3 hours per week.
Prerequisites: TOUR 2P18 or RECL 2P10; TOUR 2P07 or permission of the instructor.
Completion of this course will replace previous assigned grade in MKTG 2P51 and SPMA 3P65.

TOUR 3P48
Tourism and Recreation in Marine Environments
(also offered as RECL 3P48)
History and current issues related to sectors of marine tourism. Case-study based analysis of theory and critical aspects of marine tourism operations.
Lectures, 3 hours per week.
Restriction: students must have a minimum of 5.0 overall credits.
Prerequisite: TOUR 1P98, RECL 1P96 or permission of the instructor.
Note: field experience fee will be charged for a one-day field trip; consult the Department.
Completion of this course will replace previous assigned grade in TOUR 3V48.

TOUR 3P49
Gender and Environment
(also offered as ENVI 3P49 and WISE 3P49)
Theoretical perspectives on feminism and eco-philosophies such as eco-feminism, deep ecology and social ecology. Implications for local, national and global policy.
Lectures, seminar, 3 hours per week.
Restriction: open to TOUR, ENVI and WISE (single or combined) majors and ENVI certificate students.
Prerequisite: one of ENVI 1P90, 1P91, WISE 2P90, 2P91 or permission of the instructor.
Note: students minoring in Environmental studies or Women's Studies may register. Contact the Centre for the Environment.

TOUR 3P65
Geography of Rural Development and Tourism
(also offered as GEOG 3P65)
Provides overview of tourism as it intersects with rural development theory, processes and planning. Examines various social, environmental, cultural and economic problems, consequences and opportunities of tourism in a rural development context. Incorporates examples of rural festivals, wineries and agri-tourism as means to understand appropriate rural tourism development.
Lectures, seminar, 4 hours per week.
Restriction: open to TOUR and GEOG (single and combined) majors until date specified in Registration guide.
Prerequisite: TOUR 1P98, GEOG 1F90 or permission of the instructor.
Completion of this course will replace previous assigned grade in TOUR (GEOG) 3V60.

TOUR 3P66
Ecotourism
(also offered as RECL 3P66)
Importance of ecotourism as a global phenomenon. Analysis of ecotourism as it relates to sustainability and other forms of alternative tourism, including impacts, risk management, programming, tour operation, ethics, development, marketing and parks management.
Lectures, 3 hours per week.
Restriction: students must have a minimum of 7.0 overall credits.
Prerequisite: TOUR 1P98 or RECL 1P96 or permission of the instructor.
Completion of this course will replace previous assigned grade in TOUR (RECL) 3V66.

TOUR 3P68
Heritage Tourism
(also offered as RECL 3P68)
Built, natural and cultural resources for heritage tourism destinations on a variety of scales from World Heritage Sites to countryside and rural tourism attractions. Regional identities and environments and the importance of small and medium sized enterprises.
Lectures, 3 hours per week.
Restriction: students must have a minimum of 7.0 overall credits.
Prerequisite: TOUR 1P98.
Completion of this course will replace previous assigned grade in TOUR (RECL) 3V68.

TOUR 3P78
International Tourism
(also offered as RECL 3P78)
Changes in power relations, environment, society and economy through the globalization of tourism. Human rights and other critical issues of international tourism.
Lectures, 3 hours per week.
Prerequisite: TOUR 2P18, 2P28 or permission of the instructor.

TOUR 3P88
Tourism Field Course
Investigations into tourism through the examination of site developments including major functions, planning issues, institutions, peoples and internal spatial structures.
Lectures, seminar, fieldwork.
Restriction: students must have a minimum of 7.0 overall credits.
Prerequisites: TOUR 1P98 and 2P07 or permission of the instructor.
Note: Orientations begin in January to design and plan a one-week field trip in a selected area departing in early May. Additional expenses will be incurred depending on destination selected.

TOUR 3P96
Ethics in Outdoor Recreation and Tourism
(also offered as RECL 3P96)
Exploration of values and moral development relating to outdoor recreation and tourism.
Lectures, 3 hours per week.
Restriction: students must have a minimum of 9.5 overall credits.
Prerequisite: RECL 1P96, TOUR 1P98 or permission of the instructor.

TOUR 3P98
Issues in Sustainable Community Recreation and Tourism
(also offered as RECL 3P98)
Understanding, developing, and initiating sustainable practices for community recreation and tourism. Applying natural, social and economic issues of sustainability to host environments.
Lectures, seminar, 3 hours per week.
Restriction: students must have a minimum of 9.5 overall credits.
Prerequisite: one of TOUR 2P11, 2P28, 2P42, 2P94 or permission of the instructor.
Note: completion of this course will replace previous assigned grade in TOUR 3V98.

TOUR 3Q07
Quantitative Analysis
(also offered as RECL 3Q07)
Quantitative means of understanding, interpreting and analyzing statistical data and information.
Lectures, lab, 3 hours per week.
Restriction: open to TOUR and RECL majors.
Prerequisite: TOUR 2P07.
Completion of this course will replace previous assigned grade in CHSC 3Q07, PEKN 3P08 and SPMA 3P07.

TOUR 3Q17
Qualitative Approaches to Inquiry
(also offered as RECL 3Q17)
Theories, approaches, designs, methods and procedures for conducting qualitative studies.
Lectures, seminar, 3 hours per week.
Restriction: open to TOUR and RECL majors.
Prerequisite: TOUR 2P07.
Completion of this course will replace previous assigned grade in CHSC 3P37, 3Q17, PEKN 3P18 and SPMA 3P17.

TOUR 3V10-3V99
Variable Topics in Tourism
Specific topics to be selected.
Lectures, seminar, 3 hours per week.

TOUR 4F17
Independent Research Project
Individual research project carried out under the direction of a faculty adviser.
Restriction: open to TOUR majors with a minimum 70 percent major average, minimum 60 percent non-major average and a minimum of 14.5 overall credits.
Prerequisite: TOUR 3Q07 or 3Q17.
Note: involves submission of a proposal before May 1 prior to entering year 4.
Completion of this course will replace previous assigned grade in TOUR 4P03 or 4P17.

TOUR 4P03
Directed Project
Development of appropriate and relevant research designs in tourism studies in student's area of interest.
Lectures, 3 hours per week.
Restriction: open to TOUR majors with a minimum of 13.5 overall credits or permission of the instructor.
Prerequisite: TOUR 2P07.

TOUR 4P18
Themes in Tourism Development
Historical, contemporary and future themes in tourism and development theory. Implications of selecting tourism as a development strategy under various tourism development paradigms.
Lectures, field trip, 3 hours per week.
Restriction: open to TOUR and RECL majors with a minimum of 14.5 overall credits.
Prerequisite: TOUR 3P78 or permission of the instructor.
Note: field experience fee will be charged for a one-day field trip; consult the Department.
Completion of this course will replace previous assigned grade in TOUR 4F01.

TOUR 4P21
Issues of the Global System
(also offered as ENVI 4P21 and INTL 4P21)
Power relationships, economic factors, cultural patterns, globalization, and extra-state phenomena such as pollution and disease. The role and possibilities for leadership, with a view to leadership development.
Seminar, 3 hours per week.
Restriction: students must have a minimum 14.0 overall credits or permission of the instructor.

TOUR 4P28
Contemporary Issues in Tourism Services
Issues and concerns related to administration and management of tourism services.
Lectures, 3 hours per week.
Restriction: open to TOUR and RECL majors with a minimum of 14.5 overall credits.
Prerequisite: TOUR 3P78 or permission of the instructor.
Note: students minoring in Tourism Studies may register. Contact the Recreation and Leisure Studies Department.
Completion of this course will replace previous assigned credit in TOUR 4F01.

TOUR 4P38
Destination Management
Complex relationships between different sectors of tourism, tourism destination planning organizations and local communities through the use of case studies from Canada and elsewhere.
Lectures, 3 hours per week.
Restriction: open to TOUR and RECL majors with a minimum of 14.5 overall credits.
Prerequisite: TOUR 3P78 or permission of the instructor.
Note: students minoring in Tourism Studies may register. Contact the Recreation and Leisure Studies Department.