Jason Corry – Exit Blog, Marketing, Communications and Business Development Coordinator

Hi, my name is Jason Corry, I am originally from Whitby Ontario and am currently completing my fourth year of Sport Management at Brock University. Over the last four months I have been the Communications, Marketing and Business Development Coordinator at the Centre for Sport Capacity.

The Centre for Sport Capacity is an amazing organization which has allowed me to improve both as a person and a professional. I learned a great deal about the intricacies of how sport organizations operate and through these processes I developed skills in a wide variety of operational areas that I had previously had no experience with. I do not consider myself a very creative or artistic individual and as such the idea of generating visual content on the CSC’s social media platforms seemed daunting at first. However, with the support of my amazing supervisors, CSC Members, and fellow student interns, I was able to become comfortable with content creation sites such as Canva.

I also developed practical soft skills that will assist me in my future. I communicated with a variety of stakeholders in a vast array of tones. This allowed me to enhance my communication skills both written and verbal. I wrote emails, created social media posts and spoke with various partners. Communicating with so many different stakeholders allowed me to effectively convey my ideas, which is a valued skill in the workplace today.

The most exciting project that I worked on was the Girls Leadership Academy which will take place this summer during the 2022 Niagara Canada Summer Games. As the Communications, Marketing and Business Development Coordinator, I was tasked with bringing this project from the conceptual phase through to fruition. I used many business strategies that I had learned in class to assist in developing this program. For example, I used financial analysis tools to help determine the price points and revenue projections for this event. Specifically, I created a break-even analysis using course teachings from SPMA 3P27 and developed an in-depth SWOT analysis to assess the marketplace.

One of the Centre’s many foci is knowledge mobilization (KM) within the sport industry. This involves taking information that has been discovered through research and communicating findings to help inform policy-makers, other individuals and organizations who can put this information into practice. In my role I worked on many different forms of KM and this experience has allowed me to secure an RA position with the Canada Summer Games Academic. When I first applied to work at the CSC, I did not know what KM was, but through the many projects and events that I helped deliver at the CSC I have now been able to gain summer employment in an area I now enjoy.

Overall, working for the CSC has taught me so much about working in an office setting and has enabled me to develop as a professional. These lessons will help me succeed in my postgraduate work. I have recently been accepted to Osgoode Hall Law School and am hoping to pursue a career in law. My experience with the CSC and the skills I have developed in these four short months have created a great foundation that will help me to achieve my future career aspirations.

I cannot thank the CSC enough for making this a wonderful experience and I would encourage any and all students to seek volunteer, placements or paid positions within the CSC.

Categories: Blog, Students