Jackie Botterill

Associate Professor

PhD, University of East London
MA, Simon Fraser University
BA, Simon Fraser University

Office: SBH 338
905-688-5550 x5364

Jacqueline Botterill works to build a critical understanding of how marketplace communication and commodities are intertwined with everyday life. She views a wide variety of marketplace communication forms – advertising, branding, branded content, sponsorship – through a transdisciplinary lens. She has concentrated on food cultures and food media for the past five years. Her latest research explores eating in front of the phone.

I’m interested in supervising projects in the areas of:

  • contemporary advertising
  • branding and promotional media
  • consumer culture
  • food culture, food communication and food media
  • Botterill, Jacqueline (2018) “Innovation and Derivation in Canadian Food Television Programming.” Journal of Canadian Studies. Volume 52, Issue 2, Spring 2018, pp. 404-426
  • Botterill, Jacqueline (2017) “Mobile Eating: A Cultural Perspective”, International Review of Social Research 2017; 7(2): 71–79
  • Botterill, Jacqueline (2016) “South Ontarians Talk about Dinner Party Experiences.” In C. Elliott (ed.) Canadians Talk about Food, Athabasca Press. (Refereed) 9781771990257
  • Botterill Jacqueline and Kline, Stephen (2009) ‘From McLibel to McLettus: Marketplace Irrationalities And Public Relations In The Age Of Risk’, Business & Society Vol. 46, No. 2.
  • Botterill Jacqueline, Leiss, W., Kline, S. Jhally, S., and Asquith, K. (2018) “Social Communication in Advertising” 4th edition, New York: Routledge
  • Consumer culture
  • Promotional culture
  • Advertising in context
  • Food culture and communication
  • Media analysis